电商新媒体运营副经理(知名化妆品)
上海金盏企业管理有限公司
- 公司性质:民营公司
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2019-01-15
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 职位月薪:1.9-2.4万/月
- 职位类别:电子商务经理/主管
职位描述
公司品牌创立于日本东京,它是一款以缔造透明感和柔韧性为宗旨的高级护肤品,其产品品质和外观包装都无愧于“世界一流高级品”的定位和形象,并获多种殊荣,业已成为日本知名护肤品牌,迄今在日本已有三千多家精品店和专卖店。
工作内容:
Build up China digital & ecommerce strategy and plan following Japan HQ and Brand Team guidelines & ensure overall strategy is communicated and harmonized with strategy of China domestic channels including department stores and cosmetic shops.
T Mall cross boarder platform
- Build up annual brand promotion strategy and plan
- Set up onliine product assortment with alignement with HQ
- Work closely with TP,HQ, logistic, Finance, marketing and training.
- Execute brand online promotion activity
- Make good use of advertising/ promotion resources on T Mall
platform to drive traffic
- Enhance the convertion rate, click rate and page view to achieve
sales target.
- Share daily/monthly/quarterly/ annual online sales report
- Collect and share market competiton status
Digital marketing
- Develop effective annual online marketing plan and integrate with
offline campaigns.
- Develop online advertising strategy to drive brand awareness, e.g.
advertising./ partnerships on key *** websites, portal sites and
SNS sites.
- Develop and manage media relationship focus on beauty and luxury
platforms, explore and drive consumer digital immersion to create
iWOM.
- Develop deep understanding to key competitor online strategy and
programs.
- Effectively manage agency to build strong partnership and ensure
service quality.
- Optimize online media investment effectively through clear tracking
and summary to maximize sales.
Develop and manage budgets for projects, monitor costs, and provide status reports on a regular basis.
任职要求:
1.) Have at least 5-year related working experience from counter cosmetics brands or agencies.
2.) Have good understanding of cosmetics EC competiton and TMall.
3.) Have good interpersonal communication skills.
4.) Have good English skills in writing, reading and speaking.
福利待遇:基本薪资+手机津贴+车餐补,13薪,另有节假日福利等,年假15天/年
工作地点:黄浦区近日月光中心
公司福利好,平台佳,速速投递期待你的加入。
公司介绍
联系方式
- 公司地址:南京西路688号 (邮编:200041)
- 电话:13918090322