南京招聘

Job Title: Digital Marketing Manager/Executive

Report to: Outdoor Marketing Manager,
Wilson Brand Manager

Main Responsiblity:

- Own digital marketing planning & execution of Amer China portfolio (Salomon, Suunto, ARCTERYX, Wilson)
- Based on brand positioning, implement digital marketing campaigns, and content/communication
- Building & maintain 3 outdoor brands Chinese Website
- Manage working relationships with agencies (digital)
- Close cross-functional work with Brand HQ as well as China Commercial, Sales, and Retail teams
- Execute key digital marketing process & track KPI's
- Help to grow up e-commence, closely work with internal e-commence sales & external distributor
- Responsible for digital marketing strategy for 3 outdoor brands, make sure it is align with the whole business plan in China
- Develop and enhance online brands awareness with distributors by product promotion or other related sales program
- Own & manage the brand annual digital marketing budget
- Develop and execution of 360 degree digital marketing plan and seasonal campaigns
- Develop advertising, press release and all promotion materials, including translation and copywriting
- Explore and maintain new media channels, such as mobile interaction, online membership promotion etc
- Execute & potentially tailor/adapt brand digital strategy to maximize demand creation in China
- Close alignment with global operation team, to implement the local web page of 3 outdoor brands in China.
- Develop and cooperate with the sports marketing on digital & new media promotion
- Conduct online survey as well as consumer insight work
- Manage CRM Program
- Other tasks assigned by outdoor marketing manager

Needed competencies:

- Understanding of internet technological capabilities and web marketing, including best practices
- Relevant knowledge and experience of digital marketing or e-commence, such as related website, new media, also process etc
- Good communication skill, analytical skill, also management skill
- Self driven, good English in oral and written

Education:

- Bachelor degree or above, major in business, e-commence or computer science will be a plus

Needed working experience:

- At least 2-5 years working experience in digital marketing / e-commence related function in retail, FMCG, sports industry, 3 years' management experience is a plus

AMER SPORTS亚玛芬体育是世界***体育器材品牌管理集团公司，一直为专业运动员及业余运动爱好者提供全球最先进的体育科技产品。亚玛芬体育于1950年在芬兰创立，并于1977年在纳斯达克北欧市场NASDAQ OMX上市。