南京招聘

工作职责:

? Increase Brand’s presence in online store through deep understanding of their platform and aligning online store’s marketing calendar with our commercial plans.

? Design and execute campaigns and online store performance with the TP & EC marketing agencies.

? Optimization of media traffic sources aligned with Brand’s objectives.

? Identify and execute areas for improvement of Search Engine Optimization.

? Plan and implement strategies of social media, affiliation channels and owned content.

Conversion rate increase:

? Analyze the conversion funnel of Brand online store and identify areas where new strategies can be implemented to increase conversion rate.

? Enhance user experience across all channels.

User base acquisition:

? Create and discover new channels and acquisition campaigns to grow Brand’s user base.

? Increase recurrence by analyzing Customer Lifetime Value and creating marketing campaigns accordingly.

? Use big data and CRM analysis to analyze target customer insight and identify challenges and opportunities for the brand.

任职资格:

1. Bachelor degree in Marketing/ Digital or related industry

2. 5 years+ solid digital marketing experience, sports and related industry experience will be a plus

3. Proven record for experience of major kinds of digital applications, including SEM, SEO, mobile, etc.

4. Good communication skills with internal departments and external parties

5. Fluent in both written and spoken English and Mandarin

6. Strategy and symmetrically thinking, open minded and outstanding written, oral and organizational ability.

7. Strong ability to work efficiently in a matrix environment.

关于SKECHERS斯凯奇
作为鞋类行业屡获殊荣的全球领先品牌，斯凯奇设计、研发和营销适合运动员和活力人士的运动功能鞋款以及适合各种年龄和人群的休闲生活鞋款。斯凯奇的成功来自于多样化、高质量的产品，并以战略性全球市场营销和创新平面及电视广告作为强大后盾。
斯凯奇（SKECHERS）源自美国南加州的俚语，意思是“坐不住的年轻人”，它代表着追求时尚，个性张扬的年轻族群。斯凯奇1992年成立于美国加州曼哈顿海滩，1995年首家自主零售店在曼哈顿海滩开业，该店紧邻斯凯奇总部。1999年，斯凯奇成功在纽约证券交易所挂牌上市，股票代码为：“SKX”。自1992 年开始销售***双多用途工装靴以来，斯凯奇已从单一式样发展到每年设计、研发超过3,000 多种鞋款的鞋履企业。除传统产品线SKECHERS Sport、SKECHERS USA、SKECHERS Active、SKECHERS Cali、SKECHERS Work 和SKECHERS Kids。
此外，公司继续扩展产品线，2012年设立了研发SKECHERS GOrun 跑步鞋及SKECHERS GOwalk健步鞋为主的运动功能部门。同时进一步发展以具有趣味特性和广受欢迎的卡通人物而著称的各种充满活力的童鞋产品。产品较大的深度和广度为斯凯奇在全世界赢得了无数的爱好者。
近年来斯凯奇中国发展迅速，截止至2017年年底，全国零售网点已达近2600家，复合增长率达103%。OUR VISION 我们的愿景：“成为中国最受推崇的运动休闲品牌”。
* 如需查询SKECHERS斯凯奇品牌信息，请访问SKECHERS斯凯奇中国网站：
***************，或者关注斯凯奇官方微博:
*********/skechers *及斯凯奇官方微信：SKECHERS斯凯奇

Skechers China, Head Office 广州市天河区黄埔大道西华穗路 406 号之二 保利克洛维广场二期中景大厦 28 28/F
Zhongjing Mansion, Poly Clover (Phase 2) No. 406, Huasui Road, Huangpu West Avenue， Tianhe District, Guangzhou, P.R.C.
上海市长宁区江苏北路 69 号
No.69,Jiangsu Road,Changning District,Shanghai

微信招聘：joinskechers

公司福利：
√双休、法定节假日；
√优于法定的年假假期、带薪病假；
√足额社保及公积金 ，商业补充医疗保险；
√年终双薪、绩效奖金；
√员工内购折扣优惠；
√节假日福利；
√定期体检；
√定期团建。