南京 [切换城市] 南京招聘南京市场/营销招聘南京产品/品牌经理招聘

Product Manager

上海英格索兰压缩机有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:机械/设备/重工

职位信息

  • 发布日期:2018-12-25
  • 工作地点:上海-长宁区
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:招1人
  • 语言要求:不限
  • 职位类别:产品/品牌主管    产品/品牌经理

职位描述

Be accountable for leading the marketing plan (develop & implement) in Regional (Asia Pacific) Diaphragm pump and electric pump product business along with accountability for offer and finance result.

 ?   Lead the product marketing for Regional (Asia Pacific) Diaphragm pump and electric pump product business, which includes writing strategic plans, define 5 years product roadmap. Identify required capabilities and requesting resource (capital & talent) to grow the business.

 ?   Key member of Regional (Asia Pacific) marketing leadership team, and is accountable for P&L result, this includes analysis of data, outlining the offering, building finance plans, gaining approval to move forward and seeing this into business.

?     Communication plan and budget definition, Product marketing BI report and strategy Product Management:

?     Planning and directing the activities of the product management of DIAHRAMG PUMP AND ELECTRIC PUMP product in order to achieve business growth target & margin rate

?     Implementation of strategies and plans developed through close consultation with Regional (Asia Pacific) Sales team in order to strategic plans target.

?     Focus on key segment for my product family, like PSB, identify very clear strategy from channel building, application update, bidding process control and so on, support PSB segment product growth more than 60% GR every year for five consecutive 5 years according to an innovative business mode. ? Identify new market segment to enter by define volume, sales and profit potential along with an analysis of competitors, identify resource needs in order to achieve growth objectives

?     Provide overall guidance and direction to sales team by providing market brochures, product literature, be the owner of commercial policy to all channels ? Develop sales tools including presentation, points of sales aids and manage product warranties

?     Need to monitor the trend of the market, be clear to application, customer needs, and competitors by segment, leverage the resource of group, and work with different sales team to maximize the business.

?     Develop new business opportunity pipeline with sales team and track the status 

?     4P management, like pricing strategy, competitors analysis.    Offer Creation:

 ?   Be responsible for 5 years DIAHRAMG PUMP AND ELECTRIC PUMP product road map, keep leader position in function, market share and margin.

?     Define a new generation DIAHRAMG PUMP AND ELECTRIC PUMP with global marketing from 2012, make differentiation in product, create now business mode base on new concept product. Finish Chinese VOC with and define launching plan in Regional (Asia Pacific).

 ?   Create Regional (Asia Pacific) for Regional (Asia Pacific) offer to maintain market share in Regional (Asia Pacific), especially in west and small industry. Setting special price approval system, set new channel and project management system to keep the increase for both medium and optimum product.

?     New products creation, according to the market request and company development direction to define 4P of new product, Define the road-map evolution according to the gaps on: Features, quality, compliance with standard, profitability. And focus target customer scope make a reasonable launching plan with sales team

?     Price control for new products,margin control and special price control

 ?   Competitors analysis in technical, price, commercial policy and so on.   Launching communication and BI

?     Launch new products

 ?   Competitors and market information analysis and set fight plan accordingly Crossing function with sales team and back office

?     Evaluate periodically the market & the competition landscape. Identify the trends influencing the market.

?     Feed the Strategic Marketing Plan and playbook to sales team

 ?   Monitors our business (turnover, volume, profitability, market shares)

 ?   Drive regular benchmarks to assess the customer’s perception.

?     Review the offers' quality level & contribute to the global quality improvement 

?     Meet customers in theirs day to day live.

?     Promotion (Communication)         Define and up-date the killing phases.          Co-work with the communication team to up-date tools.

 ?   Execute yearly action plan with sales team

  • Forecast management with supply chain


公司介绍

英格索兰(纽交所代码:IR),以企业家精神和主人翁意识为动力,致力于创造美好生活。我们通过旗下备受赞誉的40余个品牌,在工业、能源、医疗和特种多功能车领域提供关键和创新的产品与服务,涵盖空气压缩机、泵、鼓风机、知名的Club Car品牌多功能车,以及流体管理、装载、动力工具和物料吊装系统,在极其复杂和严苛的工况下,亦能确保优越的性能。我们在世界各地的16,000多名员工将持之以恒地为客户提供可靠的专业知识,帮助客户提高生产力并提升效率,与客户建立终身连接。有关更多信息,请访问***************。

联系方式

  • Email:tu@irco.com
  • 公司地址:地址:span东城区