China Marketing Leader 中国区市场部经理
安朗杰安防技术(中国)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2018-02-06
- 工作地点:上海-长宁区
- 工作经验:8-9年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:4-5万/月
- 职位类别:市场/营销/拓展经理
职位描述
Report to:
Vice President of China
Job Responsibilities:
Develop overall China marketing strategy to support China growth strategies in 2 markets: Residential E-lock and Project based business
Focus on increasing marketing ROI using quantitative measures and tools
Build branding strategies and execute with effective marketing activities internally and externally, to improve branding awareness, industrial influence and public relationship
Branding tools development and management
Leverage digital marketing to create demands from the customers; building a demand creation pipeline covering key stakeholders for both commercial and residential markets.
Lead marketing promotion proposal and execution. Manage and optimize marketing promotion channel.
Build connection and promotion through local association and media
Online media management such as website, Weibo, Wechat etc.
Enable sales team with effective marketing materials
Trademark protection
Working in a collaborative environment globally and across countries in APAC sharing tools, platforms and best practices. Participate Corp marketing projects once assigned
Job Requirements:
Bachelor or Master degree in Marketing or Business Administration related
At least 5 years working experiences in marketing and branding management
Demonstrated experience with digital marketing tools for consumer products
Prefer mixed background of both industrial marketing and FMCG
Marketing knowledge of electronic consuming goods is a plus
Strong marketing sense and good analysis skill
Good communication and presentation skills in both Chinese and English
Good team work, self-driven and hands-on
职能类别: 市场/营销/拓展经理
公司介绍
Allegion (NYSE: ALLE) is a global pioneer in safety and security, with leading brands like CISA, Interflex, LCN, Schlage and Von
Duprin . Focusing on security around the door and adjacent areas, Allegion produces a range of solutions for homes, businesses,
schools and other institutions. Allegion is a $2 billion company, with products sold in almost 130 countries.
关于安朗杰
安朗杰(纽交所代码:ALLE)引领全球安防,拥有以下战略品牌: CISA, Interflex, LCN, Schlage和 Von Duprin 。安朗杰关注门
控相关的安全防护,致力于为家庭居所、商业楼宇、学校及其它公共场所提供整体解决方案。安朗杰年销售收入达20亿美元,产品远销
130多个国家和地区。
更多详情浏览安朗杰中国官方网站。
联系方式
- Email:xiaoli.wang@allegion.com
- 公司地址:遵义路100号南丰城A楼2207-13单元