Data Technology Manager
GroupM群邑（上海）广告有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2017-12-03
- 工作地点：上海-闸北区
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：1-1.5万/月
- 职位类别：市场分析/调研人员
职位描述
职位描述：
Job overview:
MEC Analytics division is looking for a data technology manager to support the international brands in the Shanghai office. This individual will be responsible for a client’s data management platform implementation and other data requirements related DMP.
Reporting line:
This role reports to the Associate Director of Data Tech Management, who directly reports to Head of Data Analytics, MEC China.
5 best things about the job:
1. Work in an environment with like-minded people who are passionate for technology, data-tech.
2. You will be part of a thriving team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
3. You will have the freedom to do what you think is best and to pursue your own professional interests
4. Learning will be a part of your day-to-day job
5. Become an expert in the agency for all things DMP related
Measures of success:
In three months, you would have:
· Familiarized yourself with all tools/platforms and critical deliverables
· Produced a POV of the DMP landscape in China
· Start engaging and supporting any DMP related requirements within agency
· Become an active collaborator on the wider analytics, planning, and strategy team by attending team trainings and activities
In six months, you would have:
· You have a good understanding of the data & analytics platform and can fully utilise the platform and data marketplace to help agencies/clients gain efficiencies in meeting their data management needs.
· Become a trusted contributor by your performance analytics colleagues and account team
· Identified and activated on key areas where DMP can be infused into programmatic buying
In 12 months, you would have:
· Outstanding audience and DMP usage within and outside of agency
· Gathered success stories from different markets for DMP and educating the agency on best practices
· Continual update on a new tool, technology, or vendor that would improve the quality of advertising on the account, specifically in the data management space
Responsibilities:
1. Run requirement and objective workshops with agency and client personnel
2. Support agency teams on product demonstrations (internal and external)
3. Support on DMP deployment for our client and vendor management
4. Acting as a key driver in deep understanding and activate client audience
What you will need:
· Education background –
o Degree in a technical field (i.e. computer science, engineering) nice to have
· Experience – at least 3 to 5 years of experience in DMP / DSP space from agency, vendor, or client side, cookie tracking, CRM databases, Chinese digital data space required. Understanding of the digital marketing ecosphere (DSP, DMP, SSP) and BAT AD eco-system
· Familiar with the data capability, services of major data partner/provider or DMP vendor in China, such as Getui, UnionPaySmart, Talking data, AdMaster, Miaozhen.
· Skills –
o Language: English and Mandarin
o Technical: SQL, SSIS, Python script, HTML 5 are nice to have
· Attitude – curious, hardworking, takes initiative, enjoys working with others
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #don’t just live, thrive!
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
Job overview:
MEC Analytics division is looking for a data technology manager to support the international brands in the Shanghai office. This individual will be responsible for a client’s data management platform implementation and other data requirements related DMP.
Reporting line:
This role reports to the Associate Director of Data Tech Management, who directly reports to Head of Data Analytics, MEC China.
5 best things about the job:
1. Work in an environment with like-minded people who are passionate for technology, data-tech.
2. You will be part of a thriving team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
3. You will have the freedom to do what you think is best and to pursue your own professional interests
4. Learning will be a part of your day-to-day job
5. Become an expert in the agency for all things DMP related
Measures of success:
In three months, you would have:
· Familiarized yourself with all tools/platforms and critical deliverables
· Produced a POV of the DMP landscape in China
· Start engaging and supporting any DMP related requirements within agency
· Become an active collaborator on the wider analytics, planning, and strategy team by attending team trainings and activities
In six months, you would have:
· You have a good understanding of the data & analytics platform and can fully utilise the platform and data marketplace to help agencies/clients gain efficiencies in meeting their data management needs.
· Become a trusted contributor by your performance analytics colleagues and account team
· Identified and activated on key areas where DMP can be infused into programmatic buying
In 12 months, you would have:
· Outstanding audience and DMP usage within and outside of agency
· Gathered success stories from different markets for DMP and educating the agency on best practices
· Continual update on a new tool, technology, or vendor that would improve the quality of advertising on the account, specifically in the data management space
Responsibilities:
1. Run requirement and objective workshops with agency and client personnel
2. Support agency teams on product demonstrations (internal and external)
3. Support on DMP deployment for our client and vendor management
4. Acting as a key driver in deep understanding and activate client audience
What you will need:
· Education background –
o Degree in a technical field (i.e. computer science, engineering) nice to have
· Experience – at least 3 to 5 years of experience in DMP / DSP space from agency, vendor, or client side, cookie tracking, CRM databases, Chinese digital data space required. Understanding of the digital marketing ecosphere (DSP, DMP, SSP) and BAT AD eco-system
· Familiar with the data capability, services of major data partner/provider or DMP vendor in China, such as Getui, UnionPaySmart, Talking data, AdMaster, Miaozhen.
· Skills –
o Language: English and Mandarin
o Technical: SQL, SSIS, Python script, HTML 5 are nice to have
· Attitude – curious, hardworking, takes initiative, enjoys working with others
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #don’t just live, thrive!
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
职能类别： 市场分析/调研人员
公司介绍
关于群邑
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email：katewan.wang@groupm.com
- 公司地址：恒丰路399号达邦协作广场17-23层