南京招聘

职位描述：
Overview of job
MEC Analytics division is looking for an analytics leader with business acumen to support the team in the area of digital data, analytics strategy and operations. This individual will help consult, manage, and execute day to day campaign reporting, communicate and cooperate with other teams and support for pitches – all with the purpose of using data informed decision making to improve the performance of advertising.
Reporting of the role
This role reports to the Head of Data Analytics, who directly reports to the CEO
4 best things about the job:
1. You will be a leader on a team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere
2. You will lead and maintain key clients from an analytics perspective
3. You will have the opportunity to get involved in developing anything related to analytics in advertising industry including but not limited to: digital reporting, research, DMP & Programmatic buying, statistic modelling & AI, etc.
4. You will be involved in not only analytics projects in China mainland, but also Hong Kong and Taiwan as well
Measures of success –
In three months, you would have:
? Become an active collaborator on the wider analytics and strategy team by attending team trainings and activities
? Fully familiarized with all of the data sources available to MEC
? Contributed to new business and pitches
? Communicated smoothly with other planning teams to make sure analytics service are met with client’s expectation.
In six months, you would have:
? Built relationship with client and planning team and deliver analytics solutions with high quality delivery
? Contributed to a training session
? Contribute to product development and growth direction
In 12 months, you would have:
? Evaluated the best analytics / digital opportunities within existing agency client set
? Delivered a number of internal ad hoc advanced analytics projects which improved client/agency relationships
? Grown your own knowledge in the area of data and analytics as well as that of the agency
Responsibilities of the role:
1. Manage the analytics scope for several major key clients
2. Develop performance measurement methodologies and deploy across client set
3. Consulting of clients in the area of digital data, DMP, analytics, modelling, and dashboard
4. Conception work and support of business intelligence solutions including drafting and implementation of databases or data modelling
5. Become a business collaborator with clients and teams to tackle problems with business constraints in mind
6. Adoption and localization of regional and/or global tools
7. Manage and mentor analysts
8. Help with Ad hoc analytics requests to improve client satisfaction around the agency

What you will need:
? Education – a degree in business informatics or related
? Experience – 5+ years’ experience in database, web or digital marketing analytics, preferably with experience in programmatic buying, DMP, ecommerce, and or paid search
? Prefer experience in econometric modelling projects
? Excellent presenter and experience in business pitches
? High affinity for numbers and excellent knowledge of technology of the digital advertising market
? Good knowledge in the area of database setup & queries
? Business sense – understand business constraints will recommending analytics solutions
? Skills – Excellent knowledge of Excel, Powerpoint and SQL/Access, knowledge of dashboard tools (PowerBI, Tableau, etc.) a plus, knowledge of data science skills a plus (R, Python, machine learning, artificial intelligence)
? Communication – good communication skills and comfortable to present
? Language – Fluent in Chinese and working proficiency in English

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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