南京招聘

职位描述：
Responsibilities:
a) Marketing Planning and Budget Management
-In line with the China Business plan, the Clinic Marketing Manager, China region will have overall responsibility for the development, management and implementation of marketing activities promoting Raffles Medical Clinics’ products and services to Corporate Clients, Clinic users and communities in China. Target market segments comprise: Corporate sectors, Embassies, schools, chambers of commerce, expatriate compounds, relocation companies, apartments, hotels, members and non members of Raffles Medical.
-Responsible for the management and monitoring of the Clinic marketing budget to deliver key marketing activities that support the China Clinic promotional plan and overall China business strategy, including the setting of KPIs and SMART goals for all clinic marketing activities to measure ROI on marketing spend where possible.

b) Team Leadership
-Lead, manage and direct the Clinic Marketing team. Provide coaching and guidance on job requirements, role development and task allocation as required.
 
c) Lead Generation, Client Education and Retention
-Develop, co-ordinate and implement segment specific programs or marketing events for all China Clinics that promote Raffles Medical's value proposition and key points of differentiation in order to:
-support Clinic, MS and Membership revenue growth drive
-generate new leads
-increase client retention and drive Clinic utilization as well as utilization of other Raffles Medical products and services.
-Regularly conduct clinic user and non-user surveys to help improve understanding of client wants and needs, gaps in service offering or brand and drive continuous improvement of products and services
-Develop and manage digital marketing campaigns targeted towards members and Clinic users, including e-newsletters, SMS, medical and security alerts for members.
 
d) Brand building and PR Initiatives
-In conjunction with the broader Marketing and Clinics team, formulate targeted advertising and PR campaigns to enhance Raffles Medical's brand image and promote company presence in China.
-Provide input to and help drive overall Media and PR strategy, inclusive of relationship management with PR agent, Press Release development and content input, speaker coaching and PR conference support
-Organize and facilitate support and/or sponsorship of Corporate and Community events aimed at driving brand awareness and member utilization, such as: First Aid Stations for Sports Events, Medical Standbys, Professional Seminars, School talks, Chamber of Commerce Events, Doctor’s Talks, Member Orientation Sessions, Clinic Tours and Event Information Booths
 
e) Sales and Marketing Communication tools
-Develop clinic marketing collateral and sales tools inline with strategic focus and clinic needs. Ensure alignment of all marketing collaterals, sales presentations and related points of sale with the brand values, guidelines and market position of Raffles Medical. Ensure distribution of collaterals to China clinics and sales teams as required.
-In conjunction with the Corporate marketing team, manage the standardized database for all sales and marketing materials inclusive of PowerPoint’s, wellness products, posters, collaterals, advertisements, handouts, proposal templates.
-Maintain and update the Clinic marketing database for digital marketing initiatives
 
f) Project Support
Participate in and/or lead strategic business projects on an ad-hoc basis, as required by the business.

Qualifications:
-University graduate, preferably in business studies, marketing or communications
-Strong Business acumen with a focus on marketing skill set
-Action and detailed Oriented
-Good people and communication skills with strong ability to work effectively across cross-functional, multinational and virtual teams
-Service, Market and Client Orientation
-Ability to lead, coach and guide a team
-Strong planning, organizational and leadership skills
-Fluent English Capability in speaking and writing
-Strong Computer ( word, Excel, Power-point ) skills
Incumbent must have the following expertise/track record:
-At least 5 years of demonstrated marketing experience.
-Developed and successfully implemented strategic and tactical marketing plans. in the above and able to think out of the box.
-Dynamic individual with demonstrated ability to meet/exceed set quantitative objectives in previous positions.
Exhibit excellent written and verbal communications skills.
-Will require regular regional travel within China and some overseas as per business requirement

Raffles Medical Group has evolved since its founding in 1976 from a two clinic practice in Singapore to an integrated healthcare provider with a wide presence in Asia.
莱佛士医疗集团自1976年在新加坡成立，从两家新加坡诊所起步，逐渐发展成一个医疗集团，现在足迹遍布亚洲各地。

It operates a network of more than 100 medical centres, a tertiary care private hospital, dental and Chinese medicine services, insurance services, an educational healthcare institute and a consumer healthcare division.
莱佛士医疗集团的网络包含超过100家医疗中心，一家三级私立医院，多家专门牙科和中医诊所，还有医疗保险部门，医学教学学院和消费保健品部门。

In China, we are serving you with seven clinics in Beijing, Shanghai, Chongqing, Tianjin，Nanjing, Dalian and Shenzhen.
在中国，我们有七家国际门诊及两家国际医院，分别遍布于北京，上海，重庆，天津，南京，大连及深圳。

Our clinics are managed by a highly trained and specialized team of professionals to ensure that you receive quality, comprehensive, healthcare.
我们的诊所是由国际医生组成的专业团队，每一位医生都拥有个人“精”与“专”的领域，以确保您获得更优质、全面的国际医疗服务。

At Raffles Medical, your health and safety are our highest priorities.
在莱佛士医疗，我们把您的健康和安全放在首位。