Brand Marketing Manager - Wilson
亚玛芬体育用品贸易(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2017-11-06
- 工作地点:上海-浦东新区
- 工作经验:8-9年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:2-2.5万/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
POSITION DESCRIPTION:
-? Own the brand marketing planning & execution
-? Lead brand positioning, marketing campaigns, and content/communication
-? Close cross-functional work with Brand HQ as well as China Commercial, Sales, Retail and Digital teams
-? Execute key marketing processes & track KPI’s
-? Execute & potentially tailor/adapt brand strategy to maximize demand creation in China
-? Develop and coordinate execution of 360 degree marketing plan and seasonal campaigns
-? Develop and/or contribute to community based marketing, digital marketing, and sports marketing initiatives
?- Conduct market research as well as consumer insight work
-? Liaise and communicate with commercial, sales, retail, and digital teams to ensure the smooth implementation of campaigns
-? CRM program in future.
QUALIFICATIONS AND SKILLS:
-? Strong marketer with brand marketing toolbox, preferably FMCG industry
-? Marketing track record of achievement and contributing to brand development & growth
-? Dedicated and passionate
-? Be innovative, independent and with strong marketing sense
-? Excellent command of written and spoken in both Chinese and English
-? Good communication, interpersonal skills and self-motivated
-? Work independent
DESIRED WORKING EXPERIENCE:
-? More than 6 years related working experience
- Passion for sports is a must
POSITION DESCRIPTION:
-? Own the brand marketing planning & execution
-? Lead brand positioning, marketing campaigns, and content/communication
-? Close cross-functional work with Brand HQ as well as China Commercial, Sales, Retail and Digital teams
-? Execute key marketing processes & track KPI’s
-? Execute & potentially tailor/adapt brand strategy to maximize demand creation in China
-? Develop and coordinate execution of 360 degree marketing plan and seasonal campaigns
-? Develop and/or contribute to community based marketing, digital marketing, and sports marketing initiatives
?- Conduct market research as well as consumer insight work
-? Liaise and communicate with commercial, sales, retail, and digital teams to ensure the smooth implementation of campaigns
-? CRM program in future.
QUALIFICATIONS AND SKILLS:
-? Strong marketer with brand marketing toolbox, preferably FMCG industry
-? Marketing track record of achievement and contributing to brand development & growth
-? Dedicated and passionate
-? Be innovative, independent and with strong marketing sense
-? Excellent command of written and spoken in both Chinese and English
-? Good communication, interpersonal skills and self-motivated
-? Work independent
DESIRED WORKING EXPERIENCE:
-? More than 6 years related working experience
- Passion for sports is a must
职能类别: 产品/品牌经理
公司介绍
AMER SPORTS亚玛芬体育是世界***体育器材品牌管理集团公司,一直为专业运动员及业余运动爱好者提供全球最先进的体育科技产品。亚玛芬体育于1950年在芬兰创立,并于1977年在纳斯达克北欧市场NASDAQ OMX上市。
联系方式
- Email:intern1.hr@amersports.com
- 公司地址:上海市浦东新区杨高南路759号陆家嘴世纪金融广场2号楼3楼 (邮编:200127)
- 电话:18143034469