南京招聘

职位描述：
JOB PURPOSE:
This role is responsible for
-Helping businesses match our Sanofi customer needs (customers: doctors, patients, health authorities, etc.) to innovative digital solutions
-Developing integrated channel strategies for our business
-Crystalizing Commercial Model design/partnership based on digital solutions and pilots across businesses
-Increasing customer engagement whilst decreasing contact cost
The role will be seen as a leading position providing expertise across BUs within Pharma Ops
The purpose of this position is to:
-Understand brand objectives and strategy, and support brand teams in defining the best multichannel approach in line with it.
-Support smooth implementation of multichannel processes
-Develop in China affiliate multichannel capabilities
-Establish and maintain effective relationships across various organizational levels to influence buy-in and acceptance of new strategies and initiatives
ORGANIZATIONAL CONTEXT:
Under Commercial Excellence Department, Pharmaceutical Operations. Direct report to Customer Innovation Director
SUPERVISED RESOURCES:
No direct report at this stage
KEY ACCOUNTABILITIES:
-Define with brand teams the Multi-Channel approach
-Develop specific customer insights. Liaise with brand managers to bring-in customer focus within brand-focus thinking
-Develop an integrated multi-channel approach: identify key opportunities to enhance customer engagement & involvement, in a cost-efficient manner, through the delivery of ONE campaign through customer journey
-Support BU thinking on designing and piloting new modes of access to our customers
-Translate into specific and measurable objectives to support this multichannel approach
-Support smooth implementation of multichannel processes
-In collaboration with IS provide marketing, medical & sales teams guidance and support in the delivery of digital activities
-Systematic digital process and measures
-Digital guidelines (IS, regulatory, compliance, legal…)
-Establish effective partnerships externally with agencies, start-ups, suppliers to deliver solutions
-Track existing x-BU programs and provide improvement proposals
-Develop in China affiliate multichannel capabilities
-Develop knowledge of inside/outside SNF universe of solutions
trends within the sector
-Develop strong network within the digital/MCM community both internally (China, other affiliates, Corporate) and externally
-Liaise with CRM team to
-Develop internal Closed Loop Marketing (CLM) capabilities
-Provide recommendations and training on optimal use of CLM
-Identify training needs and in collaboration with Marketing Excellence, develop training solutions to equip marketing with appropriate skills
JOB-HOLDER ENTRY REQUIREMENTS:
Education:

职位要求：
Bachelor degree or above. MBA degree preferred.
Experience & knowledge:
-Minimum 5-6 years of marketing experience in multinational Pharma companies, agency (digital or strategy), or FCMG space
-Strong knowledge in multi-channel marketing, CRM, CLM (close loop marketing), especially that leveraging digital channels
-Rich experience working on multiple projects in parallel and with multiple third-party service providers
-Experience in sales and/or in project management is a plus
Core competencies:
-Strong business sense and judgment capability to identify the priority business questions
-Strong communication skills to influence key stakeholders and collaborate with partner departments
-Excellent interpersonal sense, able to liaise and collaborate with varied departments, able to influence
-Willingness to challenge the status quo
innovative and entrepreneurial
-Open, willing to go outside and meet external world
-Ability to work under pressure and potential overtime to deliver high-quality work on a timely basis
-Good command of both written and oral English, Mandarin.
JOB PURPOSE:
This role is responsible for
-Helping businesses match our Sanofi customer needs (customers: doctors, patients, health authorities, etc.) to innovative digital solutions
-Developing integrated channel strategies for our business
-Crystalizing Commercial Model design/partnership based on digital solutions and pilots across businesses
-Increasing customer engagement whilst decreasing contact cost
The role will be seen as a leading position providing expertise across BUs within Pharma Ops
The purpose of this position is to:
-Understand brand objectives and strategy, and support brand teams in defining the best multichannel approach in line with it.
-Support smooth implementation of multichannel processes
-Develop in China affiliate multichannel capabilities
-Establish and maintain effective relationships across various organizational levels to influence buy-in and acceptance of new strategies and initiatives
ORGANIZATIONAL CONTEXT:
Under Commercial Excellence Department, Pharmaceutical Operations. Direct report to Customer Innovation Director
SUPERVISED RESOURCES:
No direct report at this stage
KEY ACCOUNTABILITIES:
-Define with brand teams the Multi-Channel approach
-Develop specific customer insights. Liaise with brand managers to bring-in customer focus within brand-focus thinking
-Develop an integrated multi-channel approach: identify key opportunities to enhance customer engagement & involvement, in a cost-efficient manner, through the delivery of ONE campaign through customer journey
-Support BU thinking on designing and piloting new modes of access to our customers
-Translate into specific and measurable objectives to support this multichannel approach
-Support smooth implementation of multichannel processes
-In collaboration with IS provide marketing, medical & sales teams guidance and support in the delivery of digital activities
-Systematic digital process and measures
-Digital guidelines (IS, regulatory, compliance, legal…)
-Establish effective partnerships externally with agencies, start-ups, suppliers to deliver solutions
-Track existing x-BU programs and provide improvement proposals
-Develop in China affiliate multichannel capabilities
-Develop knowledge of inside/outside SNF universe of solutions
trends within the sector
-Develop strong network within the digital/MCM community both internally (China, other affiliates, Corporate) and externally
-Liaise with CRM team to
-Develop internal Closed Loop Marketing (CLM) capabilities
-Provide recommendations and training on optimal use of CLM
-Identify training needs and in collaboration with Marketing Excellence, develop training solutions to equip marketing with appropriate skills
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
-
Bachelor degree or above. MBA degree preferred.
Experience & knowledge:
-Minimum 5-6 years of marketing experience in multinational Pharma companies, agency (digital or strategy), or FCMG space
-Strong knowledge in multi-channel marketing, CRM, CLM (close loop marketing), especially that leveraging digital channels
-Rich experience working on multiple projects in parallel and with multiple third-party service providers
-Experience in sales and/or in project management is a plus
Core competencies:
-Strong business sense and judgment capability to identify the priority business questions
-Strong communication skills to influence key stakeholders and collaborate with partner departments
-Excellent interpersonal sense, able to liaise and collaborate with varied departments, able to influence
-Willingness to challenge the status quo
innovative and entrepreneurial
-Open, willing to go outside and meet external world
-Ability to work under pressure and potential overtime to deliver high-quality work on a timely basis
-Good command of both written and oral English, Mandarin. 举报 分享

赛诺菲-安万特的愿景是：满足患者的需求，成为全球领先的多元化医药健康企业。

赛诺菲-安万特集团的疫苗事业部，即赛诺菲巴斯德，是全球***的专业致力于人用疫苗研发和生产的企业。

赛诺菲-安万特拥有近11万名员工，分布在110多个国家。公司在医疗保健领域实力雄厚，业务遍及全球，是疫苗、生物制药产品的市场领导者，并在新兴市场运营多年，日益壮大。

此外，公司业务范围还包括健康药业产品，仿制药和动物保健产品等。

赛诺菲-安万特是首批在中国开设办事处的跨国制药集团之一，同时也是国内增长最快的医药健康企业之一。集团在疫苗和众多关键的治疗领域拥有领先产品，目前，赛诺菲-安万特在国内200个城市有逾4,500名员工。

赛诺菲-安万特分别在北京、杭州和深圳设有生产基地。2007年，集团投资9,400万美元（人民币7亿元）在深圳兴建高科技生产基地，以生产季节性流感疫苗凡尔灵，并帮助中国应对流感大流行。

2008年10月，赛诺菲-安万特宣布了中国研发规模扩展计划，以加速各临床项目（从药物靶点发现到后期临床研究）的发展。

2009年4月，赛诺菲-安万特宣布增资9千万美元（人民币6亿元），在北京工厂建设灌装生产线。

同年4月，赛诺菲-安万特宣布斥资人民币4.1亿元（4,400万欧元）在杭州滨江高新技术产业开发区打造新的生产基地，以代替位于杭州市区的工厂。新厂将采用***和设备，成为赛诺菲-安万特（中国）面向其它亚洲国家的出口基地。

2009年10月，赛诺菲-安万特旗下动物保健事业部梅里亚集团宣布投资7千万美元扩建其江西南昌工厂。该厂为中国国内市场提供禽用疫苗。梅里亚动物保健有限公司在中国已有近20年的发展历史。

2010年1月，赛诺菲-安万特与杭州民生药业有限公司签订正式交易合同，共同组建一个新的健康药业领域合资企业。取决于交易相关先决条件和政府部门批准，赛诺菲-安万特将在该合资企业中占多数股权。