Associate Marketing Manager-Innovation(优诺酸奶)
通用磨坊(中国)投资有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:餐饮业
职位信息
- 发布日期:2017-08-11
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1.5-2.5万/月
- 职位类别:产品/品牌经理 产品/品牌主管
职位描述
职位描述:
Key Performance Area
1. Leading product innovation projects, ensuring on-time delivery.
2. Fulfill NPD needs from Food Service Customers
3. Support Marketing Manager to plan & responsible for delivering long term NPD pipeline.
Key Job Responsibility
1. Lead and coordinate with cross functions to deliver the NPD against the launch date.
2. New product Positioning and concept development.
3. Brief and manage design house on product packaging shape and graphic development
4. Work out project charters and gate documents and grant approval from management.
5. Work with R&D and CI team on concept development, product prototyping and consumer validation.
6. Work with Trade MKT and retail/ food service sales team on product sell-in and customer engagement.
7. Sales data analysis, research understanding (including consumer panel, retail audit, Brand Tracking, product test etc.)
Education /Experience/ Knowledge/Skill/Capability Reques
1. Professional Marketing skill set ( 4+yrs in FMCG )
2. Fluent English in both written and oral
3. Strong interpersonal communication & problem solving skills
4. Strong project management and influential skills
5. Experiences on product innovation are preferred.
6. Strong business sense & Brand ownership
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Key Performance Area
1. Leading product innovation projects, ensuring on-time delivery.
2. Fulfill NPD needs from Food Service Customers
3. Support Marketing Manager to plan & responsible for delivering long term NPD pipeline.
Key Job Responsibility
1. Lead and coordinate with cross functions to deliver the NPD against the launch date.
2. New product Positioning and concept development.
3. Brief and manage design house on product packaging shape and graphic development
4. Work out project charters and gate documents and grant approval from management.
5. Work with R&D and CI team on concept development, product prototyping and consumer validation.
6. Work with Trade MKT and retail/ food service sales team on product sell-in and customer engagement.
7. Sales data analysis, research understanding (including consumer panel, retail audit, Brand Tracking, product test etc.)
Education /Experience/ Knowledge/Skill/Capability Reques
1. Professional Marketing skill set ( 4+yrs in FMCG )
2. Fluent English in both written and oral
3. Strong interpersonal communication & problem solving skills
4. Strong project management and influential skills
5. Experiences on product innovation are preferred.
6. Strong business sense & Brand ownership
职能类别: 产品/品牌经理 产品/品牌主管
公司介绍
哈根达斯是风靡全球的冰淇淋品牌,1921年由鲁本.马特斯创建于纽约,1962在美国纽约上市,1996年进入中国,目前属于通用磨坊旗下品牌。哈根达斯坚持使用纯净、最天然的原料被誉为冰淇淋中的“劳斯莱斯”。
目前哈根达斯在全中国拥有400家左右的门店,遍布上百个城市,拥有几千名店铺员工。我们提供完善的培训和发展机会,有竞争力的薪资福利,热情而又温馨的店铺工作环境和氛围。期待您的加入!
目前哈根达斯在全中国拥有400家左右的门店,遍布上百个城市,拥有几千名店铺员工。我们提供完善的培训和发展机会,有竞争力的薪资福利,热情而又温馨的店铺工作环境和氛围。期待您的加入!
联系方式
- 公司地址:虹桥路1438号古北国际财富中心 (邮编:200000)