Manager-Marketing & eCommerce Consulting
希尔顿酒店集团
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-08-09
- 工作地点：上海-黄浦区
- 招聘人数：1人
- 职位月薪：2万以下/年
- 职位类别：市场/营销/拓展经理
职位描述
职位描述：
Job Description
The Marketing and eCommerce Manager will be responsible for driving increased market share and revenue through focused hotel-level activity.
As a specialist, this role will ensure hotels have adequate online presence and visibility to drive online channel performance as well as connecting hotels to enterprise activity.
You will provide hotels with best practice guidelines across multiple subject matters and topics, while prioritising activities that drive revenue.
What will I be doing?
As Manager Marketing & eCommerce Consulting , you will be responsible for performing the following tasks to the highest standards:
?The Manager will be responsible for delivering the tactical execution of Marketing & eCommerce Consulting programmes and initiatives, which support and drive transactions for digital outlets across GCM.
?The role will be responsible for ensuring that all hotel-level digital outlets maintain optimal levels of presence and performance.
Key activities include:
?Lead projects to ensure hotels enhance their digital presence across owned and 3rd party sites.
?Strategically plan and execute tactics to drive the digital agenda forward.
?Ensure hotels maximize opportunity from enterprise promotional and campaign activity.
?Provide performance updates at hotel and portfolio level including web analytics.
?Working with agencies and Executives to manage SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions and optimising for local search.
?Executing on incremental projects that support team goals.
?Establish a regional culture of accountability, teamwork, collaboration and revenue performance.
?Building enterprise knowledge and leveraging eCommerce Consulting best practices.
?Managing intake of hotel-level requests via phone and email, including appropriate dispositioning and assigning to appropriate resource while also resolving basic enquiries.
Key Responsibilities:
?Serve as eCommerce Consulting point of contact for hotel clients.
?Perform audits on hotel materials and processes.
?Lead audit and content management of third-party sites.
?Audit of SEO and Local Search Processes.
?Recruitment, retention, management and development of Executive roles.
Job Requirements
What are we looking for?
As Manager Marketing & eCommerce Consulting serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Required Skills and Experience:
?Customer Service focused individual
?Strong communication and presentation skills
?Excellent time management skills and tools
?Excellent problem solving skills and judgement capability
?Sound eCommerce/digital marketing experience.
?Proficient in MSOffice Suite.
?Ability to think critically and analytically
?Strong supervisory experience.
?Education Associate's Degree/College Diploma/Cepeg
?Years of related experience 3-5
?Years of management or supervisory experience 2+
?Management or supervisory experience type Supervisory
Preferred Skills and Experience:
?Highly experienced in eCommerce/digital marketing experience.
?Extensive professional experience.
?Extensive supervisory or management experience.
?Advanced experience with PowerPoint.
?Hospitality and/or travel industry experience
?Strong people management experience at Manager level.
?Education BA/BS/Bachelor's Degree
?License/ Certificates N/A
?Years of related experience 5-7
?Years of management or supervisory experience 4+
?Management or supervisory experience type Managerial
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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Job Description
The Marketing and eCommerce Manager will be responsible for driving increased market share and revenue through focused hotel-level activity.
As a specialist, this role will ensure hotels have adequate online presence and visibility to drive online channel performance as well as connecting hotels to enterprise activity.
You will provide hotels with best practice guidelines across multiple subject matters and topics, while prioritising activities that drive revenue.
What will I be doing?
As Manager Marketing & eCommerce Consulting , you will be responsible for performing the following tasks to the highest standards:
?The Manager will be responsible for delivering the tactical execution of Marketing & eCommerce Consulting programmes and initiatives, which support and drive transactions for digital outlets across GCM.
?The role will be responsible for ensuring that all hotel-level digital outlets maintain optimal levels of presence and performance.
Key activities include:
?Lead projects to ensure hotels enhance their digital presence across owned and 3rd party sites.
?Strategically plan and execute tactics to drive the digital agenda forward.
?Ensure hotels maximize opportunity from enterprise promotional and campaign activity.
?Provide performance updates at hotel and portfolio level including web analytics.
?Working with agencies and Executives to manage SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions and optimising for local search.
?Executing on incremental projects that support team goals.
?Establish a regional culture of accountability, teamwork, collaboration and revenue performance.
?Building enterprise knowledge and leveraging eCommerce Consulting best practices.
?Managing intake of hotel-level requests via phone and email, including appropriate dispositioning and assigning to appropriate resource while also resolving basic enquiries.
Key Responsibilities:
?Serve as eCommerce Consulting point of contact for hotel clients.
?Perform audits on hotel materials and processes.
?Lead audit and content management of third-party sites.
?Audit of SEO and Local Search Processes.
?Recruitment, retention, management and development of Executive roles.
Job Requirements
What are we looking for?
As Manager Marketing & eCommerce Consulting serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Required Skills and Experience:
?Customer Service focused individual
?Strong communication and presentation skills
?Excellent time management skills and tools
?Excellent problem solving skills and judgement capability
?Sound eCommerce/digital marketing experience.
?Proficient in MSOffice Suite.
?Ability to think critically and analytically
?Strong supervisory experience.
?Education Associate's Degree/College Diploma/Cepeg
?Years of related experience 3-5
?Years of management or supervisory experience 2+
?Management or supervisory experience type Supervisory
Preferred Skills and Experience:
?Highly experienced in eCommerce/digital marketing experience.
?Extensive professional experience.
?Extensive supervisory or management experience.
?Advanced experience with PowerPoint.
?Hospitality and/or travel industry experience
?Strong people management experience at Manager level.
?Education BA/BS/Bachelor's Degree
?License/ Certificates N/A
?Years of related experience 5-7
?Years of management or supervisory experience 4+
?Management or supervisory experience type Managerial
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
职能类别： 市场/营销/拓展经理
公司介绍
希尔顿是全球***的酒店集团之一，在全球117个国家和地区拥有近6000家酒店，总计超过950,000间客房。成立至今超过100年，我们已经成为酒店行业标杆并创建了包括华尔道夫酒店及度假村，康莱德酒店及度假村，希尔顿嘉悦里酒店，希尔顿酒店及度假村，希尔顿格芮精选酒店，希尔顿逸林酒店及度假村，希尔顿花园酒店，希尔顿欢朋酒店等18个世界级品牌的组合。我们屡获殊荣的顾客忠诚计划——希尔顿荣誉客会目前拥有超过100,000,000名会员。