南京招聘

职位描述：

KEY RELATIONSHIPS
Key Internal Working Relationships
· Country Customer Segments teams
· Country Marketing team
· Country and Regional Wealth Products teams
· Group Wealth Client Proposition team
· Analytics and SBIM teams
Key External Relationship
· External branding and marketing partners
· External data providers

JOB PURPOSE
· The primary purpose of this role is to manage and customise Group design, and deliver SCB’s
Wealth Management proposition to the segments in the country, develop a best-in-class wealth
client experience, wealth brand recognition, sales and customer education programs, and provides
core input to the strategic development of the business.
· This role collaborates with Client groups and Marketing to connect and align the Wealth
Management strategy with the Client strategy. Within the Wealth Management team, this role
works in partnership with the Investments Strategy & Advisory team.
· The incumbent is jointly accountable for the WM performance as measured by growth in number
of active wealth customers, wealth client deepening metrics, customer satisfaction with Wealth,
external brand recognition for SCB WM

KEY RESPONSIBILITIES
The person will be responsible for the following :
WM Proposition and Positioning
· Design/customise and drive compelling proof points, tools and standards that promote our
wealth advisory proposition to frontline teams and clients
· Position, package and market our wealth advisory content, solutions and capabilities, tailored
to respective client segments’ needs
· Lead and implement client and RM education programs that promotes and strengthens the
delivery our wealth advisory proposition to clients;
· Establish and implement holistic strategy to raise our brand awareness and recognition as a
leader in wealth management through use of media relations, robust marketing programs,
client engagement seminars and ensuring content presence across all our client-facing
channels (online and branches)
· Support the development of digital strategy for advisory content
WM Client Experience
· Design/customise and drive the implementation of the target wealth client journey and contact
strategy across the respective segments
· Drive robust adoption of the wealth advisory process and tools with frontline teams and
Segments, to achieve a standardized and consistent wealth management experience
· Continuously monitor outcomes and identify areas of opportunities and improvement
· Use of analytics and data-mining to uncover untapped opportunities and/or rebalancing
opportunities
Market and Client Insights
· Perform customers and performance analysis to gain in-depth understanding of purchase
behaviour and preferences, levers of growth and depth of wealth management relationships.
· Initiate and manage the use of market and client insights and competitor benchmarking to
drive the development of our wealth management proposition and strategy;
· Set and monitor market positioning and brand recognition benchmarks vs. competition
· Obtain and use diagnostics insights from NPS studies and regular frontline feedback to
identify new opportunities and areas of improvement on wealth client experience

KEY MEASURABLES
· Successful design and delivery of SCB’s Wealth Management proposition to the segments,
develop a best-in-class wealth client experience
· Growth in number of active wealth customers
· Wealth client deepening metrics
· Customer satisfaction with Wealth
· External brand recognition for SCB WM
KNOWLEDGE, SKILLS & EXPERIENCE
Functional
· Knowledge and experience in wealth management
· Excellent knowledge and hands-on experience in banking and retail business, including prior
experience in product, segment or marketing management.
· Organisational and analytical skills
Personal
· Ability to think out of the box for creative solutions
· Relationship building & influencing – able to build strong relationships across internal and external
stakeholders.
· Excellent communication skills with the ability to influence outcomes.
· Self-starter with ability to manage a diverse range of tasks
· Passion for wealth management

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