南京招聘

职位描述：

* To understand products needs following Castrol brand principle and develop price value chain for B2B customers OEM & Super Dealer Groups
* To design and implement Castrol professional offer and also dedicated OEM & Super Dealer Groups trade programs to meet accounts requirements, so as to drive the brand advocacy and also customer/consumer loyalty.
* To work closely with regional key account team/FWS sales team to deliver these to customers in the most optimal manner in order to maximize business returns, monitor the progress and evaluate results under the guidance and supervision of Head of Channel Marketing

This role sits in our Castrol business, a part of the BP Group. Join Castrol and you'll get all of the benefits of a company steeped in family spirit and history, coupled with the security and opportunities a big corporation can offer.

Plans
* Work with OEM Key Account / FWS sales to understand the customers' product potential, so to develop Castrol branded/non-branded product portfolio and pricing structure
* Design the product and brand merchandising system in for OEMs/franchise workshop
* Work with OEM Key Account / FWS sales to develop & execute of OEM / FWS 5 years account plan
* Develop and recommend trade marketing plan and specific trade offers for OEM and super dealer groups
* Develop and recommend trade marketing communications for key accounts by aligning with communication directions of brand and comms.
* Develop and recommend trade marketing support materials and research needed to execute the plan most effectively.
* Lead the development of customer advocacy programs, including key decision maker and influencers, with guidance of Head of Channel Marketing; lead the development & execution of training programs.
* Lead the development of consumer/customer loyalty programs by leveraging each dealer group after-sales regular maintenance seasonal promotion to drive the brand preference and usage.
* Develop and recommend execution for agreed market space (e.g., trade offer, trade promotion) in the channels

Execute
* Deliver specific marketing materials for the trade, working with the local agency and with inputs from Sales as appropriate
* Good communication with Key Account/FWS sales team of plans and activities
* Deliver all agreed marketing initiatives with excellence

Monitor
* Monitor implementation of marketing plan elements and offers/activities within his\her responsibilities
* Define KPIs and tracking system, monitor progress of initiatives vs agreed KPIs

Bachelor degree

* At least 5 years of trade marketing/channel management experience with FMCG, or auto related industries
* Experience with generating customers insights and working to translate them into offer and programs
* Experience managing and developing channel offers and marketing programs
* Experience managing channel and customer marketing campaigns
* Analytical and with drive to succeed
* Team player & good communication skill
* Good communication & negotiation skills
* Work Independently
* Fluent both in English and Mandarin
* Project management skill is required;
* Car industry knowledge & experience will be plus
* Brand management & CRM experience will be plus

* Market Understanding Mastery
* Loyalty Management Skillful
* Translating Marketing Strategy into Marketing plans Skillful
* Performance monitoring Skillful
* Brand management Basic
* Project & Relationship Management Skillful
* Digital marketing and communication Skillful

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BP是世界领先的石油和天然气企业之一，总部位于伦敦，在全球超过70个国家从事生产和经营活动，主要业务领域包括：油气探勘与生产；油品炼制与销售；石化产品生产与销售；和润滑油业务。BP在全球拥有约74,500名员工，公司的股票在伦敦和纽约证交所挂牌交易。

BP自上个世纪七十年代初开始在中国开展业务，是国内油气行业领先的外商投资企业之一。BP在华的主要商业活动包括：油气勘探与开发、石化产品生产与销售、航空燃油供应、成品油零售、润滑油业务、油气供应与贸易、液化天然气接收站和输气干线以及化工技术许可。

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