Marketing Communication Supervisor
博马努瓦服饰商贸（上海）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2017-07-31
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：3-4年经验
- 职位月薪：1-1.5万/月
- 职位类别：网络推广经理/主管 产品/品牌主管
职位描述
职位描述：
Main missions of this position
Build a strong and differentiating communication platform : content, tone of voice, manners.
Main responsibilities
? Express cache cache DNA and reach target audience (18-25 years old girls) on a daily basis :
o Deep understanding of Cache Cache values & history
o Express & highlight differentiating points of the brand within communications copywriting - requiring a close collaboration with products team.
o Exaggerate Cache Cache “story telling” - especially online – to develop the unique positioning of the brand.
o Create “rendez-vous” with fans to leverage the brand desirability and customers loyalty.
o Propose “hot topics” to always stay connected to young generation and maintain a strong link between cache cache and its target audience.
? Ensure consistency through an unique tone of voice across all Cache Cache touch points : offline, online, wechat, weibo, CRM communications, media contents :
o Weekly report of touch points communications & reach
o Internal alignment with other departments such as VM, Ecommerce, CRM, Training…
o Continuous link with wechat / weibo / digital platforms agencies to ensure daily posts.
? Identify and develop new channels of communications such as Nice, Live show platforms, Dianping, Bilibili… where cache cache presence can reinforce its positioning establishment.
? Challenge and make evolve the communication platform.
Other expectations on this position
? Strong understanding of fashion
? Digital savvy / social networks addict
? Proven track record in communication, branding, digital
? Excellent communication and interpersonal skills
? Hands on approach, ability to influence and inspire others
? Results orientated
? Creative and innovative
? Excellent skills in planification
? Obsessed about customer satisfaction
? Deep Market understanding, capable to share insights and recommendations to drive business decisions across functions and regions
? Possesses a personal network within the Chinese media & advertising agencies
? Master’s degree level or above in communication
? Fluent in both written & spoken Chinese & English
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Main missions of this position
Build a strong and differentiating communication platform : content, tone of voice, manners.
Main responsibilities
? Express cache cache DNA and reach target audience (18-25 years old girls) on a daily basis :
o Deep understanding of Cache Cache values & history
o Express & highlight differentiating points of the brand within communications copywriting - requiring a close collaboration with products team.
o Exaggerate Cache Cache “story telling” - especially online – to develop the unique positioning of the brand.
o Create “rendez-vous” with fans to leverage the brand desirability and customers loyalty.
o Propose “hot topics” to always stay connected to young generation and maintain a strong link between cache cache and its target audience.
? Ensure consistency through an unique tone of voice across all Cache Cache touch points : offline, online, wechat, weibo, CRM communications, media contents :
o Weekly report of touch points communications & reach
o Internal alignment with other departments such as VM, Ecommerce, CRM, Training…
o Continuous link with wechat / weibo / digital platforms agencies to ensure daily posts.
? Identify and develop new channels of communications such as Nice, Live show platforms, Dianping, Bilibili… where cache cache presence can reinforce its positioning establishment.
? Challenge and make evolve the communication platform.
Other expectations on this position
? Strong understanding of fashion
? Digital savvy / social networks addict
? Proven track record in communication, branding, digital
? Excellent communication and interpersonal skills
? Hands on approach, ability to influence and inspire others
? Results orientated
? Creative and innovative
? Excellent skills in planification
? Obsessed about customer satisfaction
? Deep Market understanding, capable to share insights and recommendations to drive business decisions across functions and regions
? Possesses a personal network within the Chinese media & advertising agencies
? Master’s degree level or above in communication
? Fluent in both written & spoken Chinese & English
职能类别： 网络推广经理/主管 产品/品牌主管
关键字： 数字营销 活动策划 品牌运营 Marketing
公司介绍
博马努瓦集团是法国著名的服饰零售集团，旗下拥有四个知名服装品牌，并先后进驻了欧洲、亚洲、非洲超过几十个国家和地区，拥有门店超过2800家。同时，博马努瓦集团的业务范围还涉及物流、零售咨询和电子商务。
联系方式
- Email：jxian@cache-cache.com.cn
- 公司地址：地址：span金钟路633号B楼3楼