Manager B2B & F&B
希尔顿酒店集团
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-06-13
- 工作地点：上海-黄浦区
- 招聘人数：1人
- 职位月薪：30-40万/年
- 职位类别：市场/营销/拓展经理
职位描述
职位描述：
Job Description
The Manager B2B & F&B will report to the Sr Director, Marketing & eCommerce with the express purpose of driving area wide and regional B2B and F&B Omni channel strategy and campaigns.
Working with Destination leads as well as Sales and Operational stakeholders you will need to prioritize enterprise activities aligned to commercial goals and objectives.
What will I be doing?
As Manager B2B & F&B, you will be responsible for performing the following tasks to the highest standards:
?As the single point of contact for key stakeholders regarding B2B / F&B regional marketing strategy and campaigns. Responsible for planning and activating in market activity, working across Greater China region with operations, sales, F&B and revenue management to determine need and execution.
?Take ownership of the content eco-system in GCM and its development (toolkits, connect+, promotional hub, video assets, imaginary, etc).
?Work with stakeholder groups, channels, and geographies to maximize efficiency of marketing campaigns and ensure marketing resources are allocated and managed effectively
?Lead our F&B partnership activity across the region.
?Actively work with regional Sales and F&B team to actively drive MICE & Catering business.
?Run consistent and thorough auditing of campaigns and performance
?Represent GCM in global gover***ce and development meetings, ensuring regional needs and requirements are communicated
?Be responsible for developing short term and long term plans by region and aligned to sales and operational goals
Job Requirements
What are we looking for?
As Manager B2B & F&B serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Required Skills and Experience:
?Ability to work across departments and stakeholders and demonstrate strong communication and collaborative skills.
?Ability to develop strategic plans and commercial goals in order to drive coordinated activity in the B2B and GC&E space.
?A strategic planner
?Experience in delivering online consumer solutions / web portal booking solutions
?Communication, Collaboration & Presentation skills across all levels including Senior and Executive leaders
?Experience working in the Hospitality and/or travel industry
?Experienced in auditing campaign performance
?Experience across multiple regions leading and delivering Omnichannel campaigns and projects.
?Strong Marketing, eCommerce, Omnichannel and Online content solution expertise
?Analysis and reporting skills
?Education:BA/BS/Bachelor's Degree
?Years of related experience:3-5
?Years of management or supervisory experience:2+
?Management or supervisory experience type:Managerial
?Add'l requirements (i.e. % of travel, etc.):Ability to travel as required
Preferred Skills and Experience:
?Substantial experience in digital marketing and/or eCommerce experience
?Substantial experience in working in the Hospitality and/or travel industry
?Substantial experience in data analysis and providing strategic recommendations to internal and external customers
?Strong people management experience at Director level
?Language skills including, Mandarin & English
?Education:MS/MA/Master's Degree
?Years of related experience:3-5
?Years of management or supervisory experience:2+
?Management or supervisory experience type:Managerial
举报
分享
Job Description
The Manager B2B & F&B will report to the Sr Director, Marketing & eCommerce with the express purpose of driving area wide and regional B2B and F&B Omni channel strategy and campaigns.
Working with Destination leads as well as Sales and Operational stakeholders you will need to prioritize enterprise activities aligned to commercial goals and objectives.
What will I be doing?
As Manager B2B & F&B, you will be responsible for performing the following tasks to the highest standards:
?As the single point of contact for key stakeholders regarding B2B / F&B regional marketing strategy and campaigns. Responsible for planning and activating in market activity, working across Greater China region with operations, sales, F&B and revenue management to determine need and execution.
?Take ownership of the content eco-system in GCM and its development (toolkits, connect+, promotional hub, video assets, imaginary, etc).
?Work with stakeholder groups, channels, and geographies to maximize efficiency of marketing campaigns and ensure marketing resources are allocated and managed effectively
?Lead our F&B partnership activity across the region.
?Actively work with regional Sales and F&B team to actively drive MICE & Catering business.
?Run consistent and thorough auditing of campaigns and performance
?Represent GCM in global gover***ce and development meetings, ensuring regional needs and requirements are communicated
?Be responsible for developing short term and long term plans by region and aligned to sales and operational goals
Job Requirements
What are we looking for?
As Manager B2B & F&B serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Required Skills and Experience:
?Ability to work across departments and stakeholders and demonstrate strong communication and collaborative skills.
?Ability to develop strategic plans and commercial goals in order to drive coordinated activity in the B2B and GC&E space.
?A strategic planner
?Experience in delivering online consumer solutions / web portal booking solutions
?Communication, Collaboration & Presentation skills across all levels including Senior and Executive leaders
?Experience working in the Hospitality and/or travel industry
?Experienced in auditing campaign performance
?Experience across multiple regions leading and delivering Omnichannel campaigns and projects.
?Strong Marketing, eCommerce, Omnichannel and Online content solution expertise
?Analysis and reporting skills
?Education:BA/BS/Bachelor's Degree
?Years of related experience:3-5
?Years of management or supervisory experience:2+
?Management or supervisory experience type:Managerial
?Add'l requirements (i.e. % of travel, etc.):Ability to travel as required
Preferred Skills and Experience:
?Substantial experience in digital marketing and/or eCommerce experience
?Substantial experience in working in the Hospitality and/or travel industry
?Substantial experience in data analysis and providing strategic recommendations to internal and external customers
?Strong people management experience at Director level
?Language skills including, Mandarin & English
?Education:MS/MA/Master's Degree
?Years of related experience:3-5
?Years of management or supervisory experience:2+
?Management or supervisory experience type:Managerial
职能类别： 市场/营销/拓展经理
公司介绍
希尔顿是全球***的酒店集团之一，在全球117个国家和地区拥有近6000家酒店，总计超过950,000间客房。成立至今超过100年，我们已经成为酒店行业标杆并创建了包括华尔道夫酒店及度假村，康莱德酒店及度假村，希尔顿嘉悦里酒店，希尔顿酒店及度假村，希尔顿格芮精选酒店，希尔顿逸林酒店及度假村，希尔顿花园酒店，希尔顿欢朋酒店等18个世界级品牌的组合。我们屡获殊荣的顾客忠诚计划——希尔顿荣誉客会目前拥有超过100,000,000名会员。