南京招聘

职位描述：
1. Develop independently a Marketing Plan that fully exploits the brand potential in line with company and corporate strategy, including the development of appropriate contingency plans on an ongoing basis. Managing a specific product line in support of the overall Company strategy.
2. Prepares business forecasts plans and pricing proposals for specific products.
3. Develops a successful marketing strategy to meet and implement both short term and long-range objectives for assigned market segment product line(s).
4. Monitors customer requirements via primary & secondary research for both existing and future products.
5. Provides product marketing or training presentations to sales representatives, health care professionals, and distributors to promote product use.
6. Provide adequate product information to customers and provide professional support for complicated surgery.
7. Execute the implementation full go-to-market activities relative to each segment, including pre-launch activities, product launches, rollout plans, introductions, promotions, surgeon training, etc. Will be accountable for holding relative marketing events to ensure marketing campaigns improve customer retention and customers acquisition and provide general marketing knowledge in areas of branding, content creation, product marketing, customers and competitive analysis
8. Identifies consulting surgeons/KOL’s and clinical sites for use in product development activities. Monitors customer requirements for product design input. Effectively defines, organizes and directs customer input sessions to define customer requirements.
9. Interfaces with Sales Management staff in securing input on product sales potential and forecast, input on sales/marketing strategies and programs, and in providing ongoing sales support to ensure successful tactical implementation of strategies and programs.
10. Reviews advertising and sales promotion programs in conjunction with the Regional Sales Manager and Sales Director, and provides input regarding concept, layout and design.
11. Develops and maintains strong working relationships with key customers within assigned market in compliance with the S&N Ethics Policy.

Performance Measures:

Sales & Sales growth
Expense ratios
Market Share

Candidate Qualifications
The ideal candidate should have:

At least 5 years successful marketing experience in Medical Device companies in China.
Bachelor’s degree, Master’s or MBA degree is desirable.
Proven track records in independently product management, including strategic planning, budget planning, product launch, and product life cycle management, pricing management, etc.
Fully understanding of the value chain approach and the proper marketing process applicable to the creation and sustaining of the needs among the surgeons.
Experience of work successfully and productively in cross functional teams.
Excellent communication and interpersonal skills.
Fluent in English and Chinese preferable.


Competencies Required:

Product and procedural knowledge
Excellent communication skills (written & Oral)
Excellent presentation skills
Proactive Personality
Industry knowledge
Networking abilities
Excellent negotiation skills
Results oriented
High emotion intelligence
Ability to handle a full range of customers situation and interactions
Clear articulation of ideas to team members and senior management
Leadership skills
Problem solving skills
Excellent planning skills 举报 分享

Smith & Nephew is a diversified advanced medical technology business that supports healthcare professionals in more than 100 countries to improve the quality of life for their patients.
 
We have leadership positions in Orthopaedic Reconstruction, Advanced Wound Management, Sports Medicine and Trauma:
?    Orthopedics Reconstruction - joint replacement systems for knees, hips and shoulders
?    Advanced Wound Management - wound care treatment and prevention products used to treat hard to heal wounds
?    Sports Medicine - minimally invasive surgery of the joint
?    Trauma & Extremities - products that help repair broken bones

We have over 15,000 employees around the world. Annual sales in 2016 were more than $4.6 billion.
We are a constituent of the UK's FTSE100 and our shares are traded on the London Stock Exchange and through American Depository Receipts on the New York Stock Exchange (LSE: SN, NYSE: SNN) .