南京招聘

职位描述：
Our Story:
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital media, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, Nestle, MetLife, Samsung, Geico, Target, Kimberly-Clark, AARP, Sanofi, HBO, NBC Universal, Warner Brothers, American Cancer Society, and many others to build and execute customer-centric business strategies.
 
Role Purpose:
We are looking for an analytically-minded, Digital Media Manager who possesses deep experience in direct buys, programmatic strategy, and paid social strategy and execution – across display, video and mobile channels. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing programmatic planning and buying, in the context of a multi-channel data-driven approach. We are looking for an innovator who understands both marketing and technology, and who can aid with identifying business objectives and corresponding digital media solutions resulting in engagement and consideration among our clients’ target audiences. This managerial position will partner with experienced digital marketers on the client side, including Directors and Sr. Managers, to build performance-based marketing capabilities utilizing Merkle’s digital media platform, data, and analytics.
 
Key Responsibilities:
? Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the publisher-direct, programmatic & paid social campaigns for your client across multiple platforms
? Be the expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
? Work with the data and the analytics team to provide dashboards and analytical insights to the client
? Leverage first party data for targeting and insights
? Oversee a (4+) specialists to train and manage their performance and professional development
? Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
? Responsible for overseeing client pacing & performance across digital media portfolio
? Media planning based on brief parameters and media strategy
? Recommend forward thinking strategies and innovations
? Proactively working with client services on campaign set-up and optimization strategy
? Work with the data teams to provide analytical insights to the client
? Proactively recommends projects to set up in order to respond the client vision and Global/local strategy.
This position reports to the Group Associate Director or Director.
 
Key Qualifications:
? 3-5+ years experience working in the digital media buying & planning space with focus a on programmatic strategy and execution
? Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, Tencent GDT, etc.)
? Must love and be curious about data analytics and how that affects the bottom line
? Must be passionate about programmatic and the technologies used to support online and/or mobile advertising operations: audience management tools (DMPs), inventory applications, and third-party ad tags
? Experience with digital ads trafficking is required
? BONUS: Experience with Paid Social platforms like WeChat & Weibo (or oversea Paid Social experience on Facebook and Twitter)
? BONUS: B2B, High Tech experience
? Bachelor’s degree from an accredited college or university
? Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
? Professional client communication, both written and verbal
? Ability to handle multiple projects and prioritize responsibilities
? Ability to work efficiently in a fast-pace environment
? High level of accuracy and attention to detail
? Self-motivated, but also can work well in a team
? Ability to proactively organize daily tasks
? Keen problem-solving and troubleshooting abilities
? Drive, ability to manage details, meticulousness
Enthusiasm for the future of brand advertising on the web and building that future with us. 举报 分享

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。