MARKETING DIRECTOR-世界500强欧洲公司,商用汽车翘楚,丰厚薪资和广阔的职业发展前景
上海帝博企业管理咨询有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2013-01-15
- 工作地点:南京
- 招聘人数:1
- 职位类别:市场/营销/拓展总监 市场/营销/拓展经理
职位描述
Job Description
-Lead the Marketing division, developing marketing strategy to increase market share.
-Analyze and evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
-Define commercial plans and budgets, and the distribution cost, for both new and used vehicles, sharing the actions necessary for attaining them with the Markets;
-Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, fleet on the road, JV and competitors market shares and the forecast and final trend of demand;
-Organize and manage the media tests, field tests for customers, clinic tests, launches of IVECO vehicles/new products worldwide
-Supporting special initiatives such as participation in events;
-Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicles
-Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development (in co-ordination with HR )
Report: Commercial Division DGM/ Functional: IVECO HQ Marketing Director
Qualifications:
? Graduate degree in economics, marketing, business management, or equivalent
?Extensive experience in automotive multinational companies and in a management position, (6 to 8 year's min.)
?Successful work experience in a foreign company abroad China (USA or Europe) in the relevant position; familiar with the China JV environment
?Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
?Strategic thinker with confidence and speed in execution and strong planning skills
?Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
?Chinese Mandarin and fluent English required
?Availability to immediate overseas assignment in Europe for 18-24 months/ Availability to different locations in China IVECO operations once back to China
-Lead the Marketing division, developing marketing strategy to increase market share.
-Analyze and evaluate evolution trends both of market and competitors, define the competitive positioning of Commercial Vehicles regarding the commercial aspects (product offer, pricing policy, customer strategy, etc.);
-Define commercial plans and budgets, and the distribution cost, for both new and used vehicles, sharing the actions necessary for attaining them with the Markets;
-Carry out analyses and market research and ensure the availability of data and processing pertaining to registrations, fleet on the road, JV and competitors market shares and the forecast and final trend of demand;
-Organize and manage the media tests, field tests for customers, clinic tests, launches of IVECO vehicles/new products worldwide
-Supporting special initiatives such as participation in events;
-Define budgets and strategic guidelines of the advertising & promotion activities for the Commercial Vehicles
-Monitor and manage the team, support them in their daily work and be responsible of succession planning, coaching, organizational development (structure & process) and people development (in co-ordination with HR )
Report: Commercial Division DGM/ Functional: IVECO HQ Marketing Director
Qualifications:
? Graduate degree in economics, marketing, business management, or equivalent
?Extensive experience in automotive multinational companies and in a management position, (6 to 8 year's min.)
?Successful work experience in a foreign company abroad China (USA or Europe) in the relevant position; familiar with the China JV environment
?Proven track records in market analysis, broad knowledge and understanding of truck market and good sense of business and operations
?Strategic thinker with confidence and speed in execution and strong planning skills
?Well-developed interpersonal skills with the ability to build trust and confidence, enabling him to influence and drive multi-disciplinary teams
?Chinese Mandarin and fluent English required
?Availability to immediate overseas assignment in Europe for 18-24 months/ Availability to different locations in China IVECO operations once back to China
公司介绍
DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.
联系方式
- 联系人:resume
- 电话:13701722965