南京招聘

职位描述：

Purpose & Overall Relevance for the Organization:
The mission of the role is to build the adidas brand as the best sports brand in China through
maximizing innovative and inspirational brand exposure by recommending, planning and
executing initiatives in Online and Mobile Media.

Planning
？

· Pro-actively co-develops and recommends digital strategies and its derived programs to Director Brand Communication, according to the marketing plan

· Leads input into the annual and quarterly digital plan in close coordination with the agency

· Creates comprehensive action plans for the digital elements of all brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies

· Recommends and/or develops digital creative material for brand campaigns

· Contributes to the support for all Trade Meetings with the aim to position the brand as set in the objectives

· Remains up to date on the fast developing digital environment

Requirements:

· 3-5 years experience in the advertising or new media dept. with an international brand

· Previous experience in online or mobile marketing in China

· Previous experience with portals in China

· Knowledgeable about China sports casual industry and fashion industry.

举报 分享

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.