Mobile Planning Supervisor
GroupM群邑（上海）广告有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2017-03-30
- 工作地点：上海
- 招聘人数：1人
- 职位月薪：0.8-1万/月
- 职位类别：文案/策划
职位描述
职位描述：
Overview of job
We are looking for a motivated and talented Digital Supervisor to support our growing GroupM Mobile department. You will be responsible for coordination with Agency Digital team and Mobile creative & technical team to deliver the campaign for all the GroupM internal clients.
Mobile is a fast paced environment with lots of opportunity to grow, learn and be creative. If you are passionate on Mobile and sensitive on data, welcome to join us!
Reporting of the role
This role reports to the Mobile Planning Director
3 best things about the job:
1. Mobile is the center of future digital marketing
2. Open environment to learn and keep yourself update
3. Knowledgeable team leader and supportive team members
Measures of success –
In three months, you would have:
- been familiar with work flow and GroupM business structure
In six months, you would have:
- been able to support your supervisor to develop mobile media strategy, including budget allocation, media options
In 12 months, you would have:
- been involved in overall strategy to client with Agency Digital team; optimize mobile campaign to reach client’s KPI
Responsibilities of this role:
- Work with Mobile planning manager to develop mobile media strategy including media budget allocation and media options
- Supervise Mobile Planner on generating and updating spot plan
- Manage campaign operation and tracking to ensure the smooth running of mobile campaign
- Internal and external coordination
- Be responsible for post-buy report, present the campaign evaluation to client and provide suggestions on campaign optimization
- Keep update to the market and provide insights on mobile media development
What you will need:
- More than 2 year experience in digital or mobile related
- Superb communication skills, clear and professional in client communications. Confident, outspoken, contributing, and not afraid to challenge.
- Positive learning attitude, detail oriented, good team work but can also work independently
- Superb skills on excel, power point and word
About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Maxus, MediaCom, Mediaedge:cia (MEC), M4C, MChi and MindShare.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
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Overview of job
We are looking for a motivated and talented Digital Supervisor to support our growing GroupM Mobile department. You will be responsible for coordination with Agency Digital team and Mobile creative & technical team to deliver the campaign for all the GroupM internal clients.
Mobile is a fast paced environment with lots of opportunity to grow, learn and be creative. If you are passionate on Mobile and sensitive on data, welcome to join us!
Reporting of the role
This role reports to the Mobile Planning Director
3 best things about the job:
1. Mobile is the center of future digital marketing
2. Open environment to learn and keep yourself update
3. Knowledgeable team leader and supportive team members
Measures of success –
In three months, you would have:
- been familiar with work flow and GroupM business structure
In six months, you would have:
- been able to support your supervisor to develop mobile media strategy, including budget allocation, media options
In 12 months, you would have:
- been involved in overall strategy to client with Agency Digital team; optimize mobile campaign to reach client’s KPI
Responsibilities of this role:
- Work with Mobile planning manager to develop mobile media strategy including media budget allocation and media options
- Supervise Mobile Planner on generating and updating spot plan
- Manage campaign operation and tracking to ensure the smooth running of mobile campaign
- Internal and external coordination
- Be responsible for post-buy report, present the campaign evaluation to client and provide suggestions on campaign optimization
- Keep update to the market and provide insights on mobile media development
What you will need:
- More than 2 year experience in digital or mobile related
- Superb communication skills, clear and professional in client communications. Confident, outspoken, contributing, and not afraid to challenge.
- Positive learning attitude, detail oriented, good team work but can also work independently
- Superb skills on excel, power point and word
About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Maxus, MediaCom, Mediaedge:cia (MEC), M4C, MChi and MindShare.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
职能类别： 文案/策划
关键字： 策划 planning mobile
公司介绍
关于群邑
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email：katewan.wang@groupm.com
- 公司地址：恒丰路399号达邦协作广场17-23层