南京招聘

Job Purpose

To assist Head of Marketing in delivering brand marketing initiatives and supporting sales objectives



Job Scope

l Deliver brand gifting strategy including products innovations and launch plan

l Handle NPD projects

l Overlook retail BTL initiatives including brand corners, merchandising and premium image display KPI

l Monitor effectiveness and quality on marketing supervisor deliverables

l Implement aligned marketing activities POSM development in brand premium level

l A&P management



Qualifications & Experience

· University graduate or above

· Business/Marketing degree of other recognized qualification

· 6 years+ marketing experience, and preferably in FMCG companies

· Excellent communication and interpersonal skills

· Profound English for both oral and written

· Willing to travel



Skills

· PC literate

· Business English/ Local language capability

· Presentation skill/ Meeting facilitation



Competencies

· Good analytical skill

· Judgment /Problem Solving

· Good Execution Ability

· Initiative

· Individual leadership, able to manage projects independently

· Adaptability

· Collaborative, "willing to help" spirit



Key Responsibilities

Brand Building(30%)

5. Develop brand building strategy for retail BTL

6. Set high branding exposures KPI

7. Support sales functions in maintaining display level according to set KPI

8. Maintaining agency service to fufill in-store sampling deliverables

9. Develop and execute premium brand co-marketing opportunities



Gifting strategy(35%)

10. To derive and implement plan for brand gifting market

11. To maintain brand gifting portfolio competitiveness

12. Work closely with SPU and sales dept to achieve set results

13. Provide marketing support in gifting channel



NPD development(20%)

1. Lead project on new product development work

2. Work with agency ,sales and SPU to achieve set target

3. Set up launch plan and communication strategy

4. Review results against pre-set KPI



Team coaching(5%)

1. Coach marketing specialist/supervisor in daily project management

2. Provide support and quality maintenance role

3. Assist team member in monitor and review agency and supplier service quality



A&P management(10%)

3. Accurate budget control with monthly tracking and update into system

4. Monitor and track A&P against marketing plan

DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.