南京招聘

职位描述：
Director - Insights & Analytics – Xaxis, China

Overview of job
The Director of Insights and Analytics will be responsible for driving the data, analytics and audience agenda across all internal teams and clients in China.
Reporting of the role
This role reports to the CEO-Programmatic Business, GroupM
3 best things about the job:
1. Play a key role to drive programmatic audience strategy with a wide range of clients
2. Access abundant resources with the GroupM and Xaxis platform and develop thought leadership on programmatic in China market
3. Manage a team of insight and analytics experts to deliver best in class audience planning and analytics services
Measures of success –
In three months:
? Familiarize with Xaxis’s products and how insight and analytics role fits into the bigger team
? Motivate and support the insight and analytic team to ensure the success of campaigns
In six months:
? Work with client engagement team to drive better programmatic strategy on pitches
? Cultivate agency about audience planning and measurement
In 12 months:
? Drive the agency & client engagement with demonstration of insightful programmatic learning and data driven audience strategy
? Lead the insight & analytics to develop programmatic best practises and thought leadership
Responsibilities of the role:

The Director will have a primary responsibility for the continued development of our analytics offering in China, and the direct management of a team of analysts. More broadly, they will be expected to inspire and influence other internal teams that make use of data and analytics, such as the Optimisation teams.
The Director will lead the development of analytics studies, including but not limited to Attribution Modelling, Path to Conversion analysis, Audience Insights analysis, Brand Impact studies, Reach studies and Campaign Delivery analysis.
The Director will also play a pivotal role in Audience Planning, and Audience-related measurement and optimisation methods.
Finally, the Director will be expected to source and work with 3rd party vendors, ranging from technology providers through to data suppliers, to ensure that our data, insights and analytics methods continue to lead the market.


What you will need:
? A Bachelor’s degree in business, marketing or mathematics/statistics
? Strong analytical mindset
? Experience working with a range of different analytics methods, approaches and tools
? Experience working with 3rd party data providers
? Understanding of the digital media ecosystem and technology
? Extensive knowledge of all available ad tracking and ad serving partners in China is preferred
? Knowledge and passion for digital marketing (brand and performance)
? Strong presentation and communication skills
? Strong client liaison skills
? Team leadership experience
? Excellent Chinese and English skills (speaking and writing)
? 8+ years professional experience with analytics, research, digital marketing agency, ad network or other media companies (the majority gained while working in China)

About Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products,, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX. For more information, visit www.xaxis.com.
About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential. 举报 分享

关于群邑

群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina

About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

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