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Senior Account Manager 高级客户经理

GroupM群邑(上海)广告有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:广告

职位信息

  • 发布日期:2017-03-24
  • 工作地点:北京-东城区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:普通话 精通 英语 良好
  • 职位月薪:1-2万/月
  • 职位类别:广告客户经理  销售经理

职位描述

职位描述:
Overview of job
FilMworks is the leading entertainment marketing company in China, with a focus on linking Chinese brands and Hollywood entertainment properties. This position is to lead the sales of Hollywood properties that FilMworks represent, to local and global brands in business scope of product placement, tie-in promotion, merchandise licensing and celebrity endorsement.

Reporting of the role
This role reports to Deputy General Manager.

3 best things about the job:
1. A fun environment that combines Hollywood film experts and entertainment marketing professionals.
2. A young, energetic and intelligent team with healthy competition.
3. A position with vast potential for future development.

Measures of success –
In three months, you would have:
? Get to know well of our business model, including product placement, tie-in promotion, merchandise licensing and celebrity endorsement
? Get familiar with 2016-2018 Hollywood properties, and know can dos and can’t dos
? Do pitching practice and eliminate frequent sales related questions
? Develop new clients to build primary relationship and lock in the ones with partnership potential
In six months, you would have:
? Work closely with business development team and explore cooperation opportunity with potential clients and existing clients
? Analyse competitors and prose corresponding strategies
? Develop 8 new clients and achieve pre-set sales target

In 12 months, you would have:
? Have in-depth knowledge of Hollywood film entertainment marketing
? Be trusted advisor on content branding
? Develop 12 new clients and achieve pre-set sales target

Responsibilities of the role:

? Fully understand the Hollywood properties that FilMworks represent, make sales plan, marketing strategy and implement it;
? Do tailor-made entertainment marketing proposal for clients, communicate and negotiate to close deals so as to achieve pre-set sales target;
? Oversee project implementation effectively to make sure high quality client services before, in middle of and after sales;
? Work closely with internal teams, create and explore in-depth cooperation opportunities, provide value-added services;
? Develop new clients and new businesses to increase FilMworks market share.

What you will need:

? Passionate on film entertainment marketing industry, above 3 years of film, media, advertising sales, planning, marketing and related working experiences;
? Rich clients resources and wide social connections and marketing network;
? Familiar with film entertainment marketing business model, sales procedure;
? Capable of client development, client relationship maintenance, and client management;
? Easy-going with team work spirit, effective on internal & external communication;
? Strong sense of creativity and capable of planning, good at doing PPT;
? With successful film entertainment marketing cases in past experiences;
? Fluent English is preferred;


About FilMworks China

FilMworks China is the leading entertainment marketing company in China, with a focus on linking Chinese brands and Hollywood entertainment properties. FilMworks China is a WPP company, and governed by GroupM.
FilMworks China is the official agency for DreamWorks Animation SKG, 20 Century FOX, Warner Brothers, Hasbro Inc., Universal Pictures, Sony, Lionsgate and Electronic Arts in China.
FilMworks China specializes in arranging Product Placement, Tie-in Promotion, Merchandise Licensing, and Celebrity Endorsement.
FilMworks China has negotiated several high-profile placements for Chinese brands, most notably for TCL Television, Chinese fashion brand Metersbonwe Group and Yili Group’s Shuhua brand milk in the Hollywood blockbuster Transformers 3. Moreover, Filmworks China extended its reach into popular American TV shows, successfully placing Yili Milk into "The Big Bang Theory", another breakthrough for Chinese brands. Filmworks also works in the gaming area, and facilitated the placement sponsorship for the website 360buy in The Sims Free Play, Chinese edition. Last year, FilMworks China successfully placed Yili Shuhua Milk, China Construction Bank credit card and Amway Nutrilite protein powder in Transformers 4, which wins 100% satisfaction from both clients and studio.

职能类别: 广告客户经理 销售经理

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关于群邑

群邑是一家全球媒介投资集团,每年管理着超过630亿美金的媒介投资,旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司,以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势,不断创新,打造差异化优势,在全球不同市场为客户创造可持续的价值。更多内容,请关注群邑中国微信号:groupmchina

About GroupM
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联系方式

  • Email:katewan.wang@groupm.com
  • 公司地址:恒丰路399号达邦协作广场17-23层