Senior Marketing Campaign Analyst 市场营销分析师
美库尔商务信息咨询有限公司
- 公司规模：5000-10000人
- 公司性质：外资（欧美）
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2017-03-19
- 工作地点：上海-浦东新区
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 熟练 普通话 精通
- 职位月薪：15-20万/年
- 职位类别：销售主管 业务分析专员/助理
职位描述
职位描述：
Job Title: Senior Marketing Campaign Analyst
Contract Type: Regular, full-time
Job Location: Shanghai, China
Travel Expectations: 0%-20%
Position Summary:
The Campaign Analyst ensures delivery of information that meets our client’s requirement. The Campaign Analyst is responsible to support Lead Campaign analyst/Campaign Manager translate the client marketing requests into actual output files that will touch the clients’ customers or prospects. The Campaign Analyst requires knowledge of both marketing and technical database system/campaign management software.
Position Responsibilities:
– Communicate with clients and other vendors to clarify campaign requirements, respond to client in timely manner.
– Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis.
– Identify and resolve issues in client instructions prior to execution.
– Coordinate campaign tasks with the database team and communicate status.
– Creates complete QC queries or scripts to verify completeness and accuracy of file output.
– Provide campaign performance analysis data and optimization proposals when needed.
Position Qualifications:
– Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant
– Bachelor's degree or above preferably in Computer Science, Information Systems Business, Marketing, Management, or related field
– Excellent written and oral English communication skills
– Understanding of general CRM practice in B2B industry, preferably client facing experience.
– Good presentation skills, both written and oral.
– Basic understanding of Relational Database Knowledge (RDBMS) concepts
– SQL skills - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.
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Job Title: Senior Marketing Campaign Analyst
Contract Type: Regular, full-time
Job Location: Shanghai, China
Travel Expectations: 0%-20%
Position Summary:
The Campaign Analyst ensures delivery of information that meets our client’s requirement. The Campaign Analyst is responsible to support Lead Campaign analyst/Campaign Manager translate the client marketing requests into actual output files that will touch the clients’ customers or prospects. The Campaign Analyst requires knowledge of both marketing and technical database system/campaign management software.
Position Responsibilities:
– Communicate with clients and other vendors to clarify campaign requirements, respond to client in timely manner.
– Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis.
– Identify and resolve issues in client instructions prior to execution.
– Coordinate campaign tasks with the database team and communicate status.
– Creates complete QC queries or scripts to verify completeness and accuracy of file output.
– Provide campaign performance analysis data and optimization proposals when needed.
Position Qualifications:
– Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant
– Bachelor's degree or above preferably in Computer Science, Information Systems Business, Marketing, Management, or related field
– Excellent written and oral English communication skills
– Understanding of general CRM practice in B2B industry, preferably client facing experience.
– Good presentation skills, both written and oral.
– Basic understanding of Relational Database Knowledge (RDBMS) concepts
– SQL skills - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.
职能类别： 销售主管 业务分析专员/助理
关键字： Marketing Campaign SQL
公司介绍
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。
联系方式
- 公司地址：地址：span新源南路8号启皓大厦东塔7层