Senior Planner
GroupM群邑（上海）广告有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2017-02-09
- 工作地点：上海
- 招聘人数：1人
- 工作经验：2年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位月薪：6-8千/月
- 职位类别：媒介专员
职位描述
职位描述：
Senior Digital Planner – MediaCom, China
Reporting of the role
This role reports to the Planning Director.
3 best things about the job:
Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.
Measures of success –
In three months,
Developed a good understanding of advertising as part of an integrated campaign.
Formed an understanding of the client’s marketing strategy across China.
Understood how MediaCom’s internal processes are run in line with our media partners within GroupM.
In six months,
Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the digital approach.
Learned the basics of communications planning.
Independently respond to all day-to-day queries from client.
In 12 months,
Taken control of the day to day management of the client’s communication activities.
Assisted line Manager in annual review/planning proposal for the client assigned.
Kept track on the latest industry innovation and product development trends.
Responsibilities of the role:
Media planning campaign creation, reporting and optimisation.
Proposing and implementing new ideas and product offerings.
Client liaison and relationship development.
Keeping a close ear to the ground on new opportunities to take to client.
Helping advise the wider team on digital optimisation.
Assisting on the training and development of Digital Media Assistants.
What you will need:
Solid 1-2 years’ experience working in digital media within an agency.
Work experience with established high end brands preferred.
Good understanding of all media channels, both traditional and digital.
High level of understanding consumer researches, i.e. iResearch, Baidu data, CNRS, etc., and in reporting software, i.e. Miaozhen, AdMaster, etc..
Excellent communication skills and experience working across large media budgets.
Business proficiency in English and Chinese.
Chequed Job Mapping
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.
About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
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Senior Digital Planner – MediaCom, China
Reporting of the role
This role reports to the Planning Director.
3 best things about the job:
Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.
Measures of success –
In three months,
Developed a good understanding of advertising as part of an integrated campaign.
Formed an understanding of the client’s marketing strategy across China.
Understood how MediaCom’s internal processes are run in line with our media partners within GroupM.
In six months,
Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the digital approach.
Learned the basics of communications planning.
Independently respond to all day-to-day queries from client.
In 12 months,
Taken control of the day to day management of the client’s communication activities.
Assisted line Manager in annual review/planning proposal for the client assigned.
Kept track on the latest industry innovation and product development trends.
Responsibilities of the role:
Media planning campaign creation, reporting and optimisation.
Proposing and implementing new ideas and product offerings.
Client liaison and relationship development.
Keeping a close ear to the ground on new opportunities to take to client.
Helping advise the wider team on digital optimisation.
Assisting on the training and development of Digital Media Assistants.
What you will need:
Solid 1-2 years’ experience working in digital media within an agency.
Work experience with established high end brands preferred.
Good understanding of all media channels, both traditional and digital.
High level of understanding consumer researches, i.e. iResearch, Baidu data, CNRS, etc., and in reporting software, i.e. Miaozhen, AdMaster, etc..
Excellent communication skills and experience working across large media budgets.
Business proficiency in English and Chinese.
Chequed Job Mapping
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.
About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
职能类别： 媒介专员
公司介绍
关于群邑
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email：katewan.wang@groupm.com
- 公司地址：恒丰路399号达邦协作广场17-23层