南京招聘

职位描述：
Primary Responsibility:1.Lead a team of analysts and manage the delivery of quality and timely deliverable 2.Coordinate and collaborate with team leads in the US for sourcing and delivery of projects 3.Empower direct reports to own their client relationships and projects and to contribute to the success of the Audience Management team and Merkle 4.Recruit and retain high performing individuals 5.Provide guidance to team members on best 6.Practices around using digital data and analytic techniques to build audience segments and deliver customer profiling and insights reports. 7.Exhibit strong analytical, project management, storytelling and communication skills 8.Conduct custom analyses using data attributes and business knowledge to develop audience based media testing and targeting strategy. 9.Maintain positive, collaborative partnerships with key internal stakeholders and clients 10.Lead client engagements providing thought leadership around audience strategy, digital analytics for paid and owned media, cross channel customer engagement, testing and measurement 10.Play a Subject Matter Expert role around Data management Platform(DMP) and provide thought leadership as well as clients. 11.Lead the implementation of data management platforms(DMP's) by defining online/offline data captures, integration and audience development.Job experience 1.5+ years' experience in digital analytics preferably at a digital agency 2.Hands on experience creating insights from using digital data (EX, Omniture, DoubleClick, Atlas) 3.Experience optimization of digital media dampaigns( search, display, email) or site optimization using site analytics tools. 4.Experience with DSPs, 3rd party data, ad serving, real-time bidding, and ad exchanges. 5.Experience with DMPs is preferred but not required 6.Significant experience executing solutions within digital media analytics(ex. site analytics, search, display, mobile) 7.Digital agency, consulting, or ad tech experience required.
Required qualifications: 1.Education: MBA or graduate degree in quantative field preferred 2.Computing experience: Extensive experience with ad server data or site analytics tools and data. Preferred basic experience with SQL and SAS 3.Communication Skills: Excellent written and oral presentation skills 4.Client Management: Ability to manage client expectations, delivery and provide thought leadership 5.Additional skills: strong problem solving and consulting skills; takes initiative
<br>
<br> 举报 分享

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。