Performance Marketing Analyst
GroupM群邑（上海）广告有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：广告
职位信息
- 发布日期：2017-01-16
- 工作地点：上海
- 招聘人数：1人
- 工作经验：2年经验
- 学历要求：本科
- 语言要求：英语 熟练
- 职位月薪：6-8千/月
- 职位类别：市场分析/调研人员
职位描述
职位描述：
Performance Marketing Analyst – MEC, China, Shanghai
Overview of job
MEC Analytics division is looking for a Performance Marketing Analyst to support a top local Chinese brand in the regional analytics hub, Shanghai. This individual will help to build advertising performance databases, update reports and present results and optimization recommendations to client on a periodic basis – all with the purpose of using data informed decision making to improve the ROI of advertising.
Reporting of the role
This role reports to the Associate Analytics Director.
4 best things about the job:
1. You will cooperate on a thriving team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
2. You will help determine the decision making of large, well known, brands
3. Learning will be a part of your day-to-day job
Measures of success –
In three months, you would have:
? Become an active collaborator on the wider analytics and strategy team by attending team trainings and activities
? Accurately maintained the performance database by acquiring, cleaning and updating reports
? On a periodic basis, presented advertising performance and optimization recommendations directly to the client to improve ROI
In six months, you would have:
? Become a trusted contributor by both the client and the account team
? Further automated tasks to minimize time and errors involved with database management and reporting
? Write a point of view piece on a new tool, technology, or vendor that would improve the quality of analytics performed on the account
In 12 months, you would have:
? Developed a performance marketing database and maintenance process for one additional client, to improve overall client satisfaction
? Performed one other automation project to further streamline MEC data processes
? Attended trainings on data management, visualization and advanced analytics methodologies
Responsibilities of the role:
1. Become a member of a larger team by attending team trainings/events, communicating and collaborating well with teammates of various expertise
2. Own the process of database management, reporting and presentation to the client, to improve ROI on the account
3. Scale out performance analytics to other clients at MEC
4. Keep abreast of new data management, visualization, and advanced analytics methods
What you will need:
? Education – a degree in a quantitative field (i.e. economics, accounting, finance, engineering)
? Experience – at least 2 years of experience in database, web or digital marketing analytics
? Attitude – likes using numbers, curious, hardworking, enjoys working with others,
? Skills – Excellent Excel skills, SQL/Access, knowledge of statistical software a plus (SPSS, R)
? Communication – good communication skills and comfortable to present
? Language – working proficiency in English, fluent to read/write in Mandarin
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
About China
China is now the second largest media market, and the vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
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Performance Marketing Analyst – MEC, China, Shanghai
Overview of job
MEC Analytics division is looking for a Performance Marketing Analyst to support a top local Chinese brand in the regional analytics hub, Shanghai. This individual will help to build advertising performance databases, update reports and present results and optimization recommendations to client on a periodic basis – all with the purpose of using data informed decision making to improve the ROI of advertising.
Reporting of the role
This role reports to the Associate Analytics Director.
4 best things about the job:
1. You will cooperate on a thriving team of specialists with varying advertising skillsets, who enjoy working together on projects, in an upbeat and fun atmosphere.
2. You will help determine the decision making of large, well known, brands
3. Learning will be a part of your day-to-day job
Measures of success –
In three months, you would have:
? Become an active collaborator on the wider analytics and strategy team by attending team trainings and activities
? Accurately maintained the performance database by acquiring, cleaning and updating reports
? On a periodic basis, presented advertising performance and optimization recommendations directly to the client to improve ROI
In six months, you would have:
? Become a trusted contributor by both the client and the account team
? Further automated tasks to minimize time and errors involved with database management and reporting
? Write a point of view piece on a new tool, technology, or vendor that would improve the quality of analytics performed on the account
In 12 months, you would have:
? Developed a performance marketing database and maintenance process for one additional client, to improve overall client satisfaction
? Performed one other automation project to further streamline MEC data processes
? Attended trainings on data management, visualization and advanced analytics methodologies
Responsibilities of the role:
1. Become a member of a larger team by attending team trainings/events, communicating and collaborating well with teammates of various expertise
2. Own the process of database management, reporting and presentation to the client, to improve ROI on the account
3. Scale out performance analytics to other clients at MEC
4. Keep abreast of new data management, visualization, and advanced analytics methods
What you will need:
? Education – a degree in a quantitative field (i.e. economics, accounting, finance, engineering)
? Experience – at least 2 years of experience in database, web or digital marketing analytics
? Attitude – likes using numbers, curious, hardworking, enjoys working with others,
? Skills – Excellent Excel skills, SQL/Access, knowledge of statistical software a plus (SPSS, R)
? Communication – good communication skills and comfortable to present
? Language – working proficiency in English, fluent to read/write in Mandarin
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
About China
China is now the second largest media market, and the vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
职能类别： 市场分析/调研人员
公司介绍
关于群邑
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
群邑是一家全球媒介投资集团，每年管理着超过630亿美金的媒介投资，旗下拥有传立、竞立、蔚迈和Essence等媒介代理公司，以及结果导向的受众购买公司邑策。我们的愿景是持续打造能赋予广告更大价值和意义的媒介新气象。这个愿景驱动我们不断优化数据和技术、媒介投资和服务能力的多样化组合。群邑充分运用规模优势，不断创新，打造差异化优势，在全球不同市场为客户创造可持续的价值。更多内容，请关注群邑中国微信号：groupmchina
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
联系方式
- Email：katewan.wang@groupm.com
- 公司地址：恒丰路399号达邦协作广场17-23层