南京 [切换城市] 南京招聘南京市场/营销招聘南京市场助理招聘

Marketing Analyst

福特亚太非 Ford APA

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:汽车及零配件

职位信息

  • 发布日期:2012-11-02
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:市场分析/调研人员  市场助理

职位描述

Key Roles & Responsibility:


· Marketing Launch Plan

- Assist in the development of the regional marketing launch plan and its execution at the AP&A markets.

- Facilitate and participate in the AP&A regional marketing launch meeting and activities.

- Assist in managing the regional launch budget with the support of the participating markets.

· Regional Creative Assets Development

- Coordinate development of regional launch creative assets and training material

- Coordinate distribution of launch support materials with the clusters/markets.

- Drives the APA effort on asset development, governance and dissemination with Global Marketing Launch Team (and Europe & North America)

- Drives the APA Agencies to deliver assets on Regional Product as per Scope of Work and helps local markets to adapt the assets - with thorough understanding of PDL (Product Description Letters) for each of these products / for each market.

·Ongoing Agency Management Process

- Assist in managing ongoing agency management process such as SOW development, Key Metric Agency Performance, and regular Agency Performance Review

- Assist in coordination of ongoing Ford - Agency communication and progress report meeting

·Regional Marketing Communication Governance

- Assist in facilitating the regional marketing communication governance with reports, analysis, and logistic support such as "Day One"/"Product Immersion", and Launch Review milestone, Communication Strategy Board (CSB), Take To Market (TTM) meetings.

- Assist in coordination of quarterly sales and marketing plan review with each of individual market

公司介绍

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. Ford Motor Company celebrated its 100th anniversary in 2003.

Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai. Presently, Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd. The current Ford brand vehicles in China include Ford Mondeo, Ford Focus, Ford Fiesta, Ford Edge, Ford S-MAX and Ford Transit.

In October 2009, Ford Motor Company moved its Asia Pacific and Africa regional headquarters to China. Ford is bringing more than 50 new vehicles and powertrains to Asia Pacific and Africa by 2015.

We promise:
To employ individuals who are most suitable for the job and to place them in positions, which provide opportunities to make full use of their talents and skills;
To evaluate the performance of our people periodically, and provide them with the necessary guidance and training to enable them to develop further;
To maintain competitive compensation and benefit programs comparing to other MNC in China;
To reward people according to their jobs, their performance and their contributions to the company.
To support Ford's business in China, we are looking for talented people to join us for the positions listed.

联系方式

  • 公司网站:http://www.ford.com.cn
  • 公司地址:浦东世纪大道211号信息大楼33楼
  • 邮政编码:200120