南京招聘

职位描述：
Role Purpose
Are you an excellent web developer who want to stretch out into digital marketing because you believe that you could contribute more value than being a programmer? Or are you a geeky digital marketer do many hands-on works from HTML to JavaScript? If you are such kind of talent, this opportunity is yours. Merkle, a Dentsu Aegis Network, is hiring a senior SEO professional for its China organic search business.

The SEO Engineer is responsible for program development for all Merkle China SEO clients, including campaign development, search engine optimization, and performance analysis. Using exceptional hands-on technical knowledge along with superb client facing skills, the SEO Engineer works on multiple projects at the same time under strict timelines and budgets. An ideal candidate must have prior account management and SEO experience or Web development experience.

Key Responsibilities
1. Assist to build and grow the Merkle China SEO team together with the leadership of the Service-line of Merkle's Planning & Media.
2. Works directly with clients in planning and implementing SEO strategies while adding real value to clients. Explore the opportunities of upsell of other Merkle China’s offerings.
3. Communicates regularly with clients on status, timeline, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
4. Manage the client’s expectation on the deliverables through client educations.
5. Provides regular reporting and updates on performance to clients.
6. Manages and executes online marketing strategies including but not limited to: interactive search engine marketing, search engine optimization, social media, and content development.
7. Extracts insight from campaign data, identifies relevant trends and provides well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
8. Manages client brand messaging and goals, and the development of content for search engine marketing purposes, including but not limited to, keyword generation, blog and social media copy creation and website copywriting.
9. Works closely with key team members including, but not limited to, Management and Specialists, as well as team members in other functions, to ensure success of client campaigns.
10. Manages vendors and relationships.

Outcomes
1. Client Success: Contributes to the effective management and attainment of clients' SEO goals.
2. Client Relationship: Develop working relationship with clients through the effective delivery of project deliverables, discussions of client specific findings or relevant topics or event
3. Thought Leadership: Interfaces with other client service team members to share ideas and concepts that contribute to the continued improvement of SEO deliverables and overall "thought leadership" within the team.
4. Effective SEO processes: Helps to achieve smooth processes for the SEO department. Look for ways to improve efficiency of delivery of services.
5. SEO Expertise: Continually works to increase his/her own capabilities around SEO skills, business knowledge and leadership

Relationships
？ Member of the SEO team under Planning & Media Service-line
？ Owns Client relationships and Vender relationships
？ Works with Paid Search, Analytics and Display Advertising on cross-service client accounts

Key Skills / Experience
1. Spirit of entrepreneurism and growth-hacking mindset
2. Native Chinese with excellent English language skill
3. Minimum 5 years relevant experience in SEO or website development
4. Core understanding of effective project & personnel management
5. Experience with JavaScript, CSS, HTML and Content Management System programs
6. Excellent knowledge of MS Excel, Word & PowerPoint
7. Advanced proficiency and clear understanding of website performance metrics, their significance to SEO, and how to track meaningful data using the main tools and programs Merkle uses including:
a) Baidu Zhangzhan, Google Webmaster Tools and Bing Webmaster Tools
b) Google Tag Manager
c) Screaming Frog
d) Any of Google Analytics, Omniture and Coremetrics
e) Keyword Research Tools: Baidu Keyword Planner, Google Keyword Planner, Insights and client’s PPC data
f) Understanding of paid search engine marketing a plus
g) Website user experience and conversion optimization are a plus 举报 分享

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。