南京招聘

职位描述：
Responsible for the communicaiton strategy and execution of General Tire brand in the scope of both B2B and B2C level in PLT APAC. Create and execute communication plan for General Tire brand to increase brand awareness and reputation. Through inovative marketing campaign and in line with APAC product concept and strategies.Support markets with strong marketing tools to selling out in distributors and retailers.

Main Tasks
Communication strategy planning
Create and manage communication strategy and promotion plan with innovation and effectiveness and within budget
Ensure the communication strategy in line with the APAC directions.

ATL communication
Planning and execution on ATL strategy. Develop and execute APAC region advertisements to increase brand awareness and generate market pull.
Strategic planning by leverage sponsorship platform to engage with consumers and customers.
Design and roll out digital communication campaign through work with PR/digital manager and agency including webpage and social media.
Media management together with PR/digital manage to implement media communication plan and product test and cooperation campaign with regional KOLs.

Promotion
Design promotion campaign with creation and effectiveness to help sell in and sell out
Work with agency and merchadising to design brand / product demo tools, POSM, etc.

BTL communication
Work with event manager to develop event calendar to promote brand and product. The events include but not limit to brand launch, new product launch event, road show, Incentive trip for distributors and dealers, distributor conference.
Coordinate and communicate with different functions internally and externally in order to execute the event.
Manage all aspects of events, including logistics,materials, vendors, shipments, invoices, schedules and timelines, etc. 举报 分享

团队介绍