Search Marketing Analyst (China)
英域成语言培训（上海）有限公司（EF 英孚教育）
- 公司规模：5000-10000人
- 公司性质：外资(欧美)
- 公司行业：教育/培训/院校
职位信息
- 发布日期：2012-08-23
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场分析/调研人员
职位描述
Search Marketing Analyst (China)
EF English First
Shanghai, China
EF Education First is one of the world's largest for-profit education companies. EF is comprised of 11 companies and 2 non-profit organizations that together center on online and offline language training, educational travel and tours, cultural exchange and insurance. Established in 1965, EF's mission is to break down barriers of language, culture and geography. Today, EF employs 34,000 professionals in offices and schools located in over 50 countries.
We are looking for an energetic, self-motivated and detail oriented team player to join our central Search Marketing team in Shanghai as Search Marketing Analyst. This position will need to prepare, implement, and maximize the company's paid search (PPC) marketing campaigns across China. Additional responsibilities may include copy writing and non-search related advertising through Baidu and other online platforms.
Area of Responsibilities:
· Plan, manage bids, and optimize Pay Per Click (PPC) campaigns on top search engines and portals, such as Baidu.
· Manage campaigns based on budgets and target goals from responsible products.
· Build and expand on product-relevant keyword lists for responsible products.
· Develop and test effective keyword ad creative.
· Oversee reporting, analysis, and optimization of all PPC campaigns on an ongoing basis.
· Communicate regularly with product marketing teams and markets regarding timeline, budget, and deliverables.
· Continually monitor the paid search landscape.
· Coordinate landing page development with Web Developer and Product Marketing teams.
Requirements:
· Graduation from an accredited four-year university with a business or technical degree or equivalent and strong academic credentials, a plus.
· Advanced analytical (quantitative), and organizational skills.
· Ability to work effectively in a cross-functional team environment.
· Ability to manage and prioritize multiple projects and tasks simultaneously.
· In-depth understand of the search engine marketing industry preferred.
· Advanced Excel skill strongly preferred.
· Strong verbal and written communication skills.
· Understanding of statistics a plus.
· Good copy writing skills in Chinese a plus;
· Fluency in English a definite advantage;
· Candidate with 3-5 years of relevant experience will be considered for Senior Search Marketing Analyst.
This is a unique opportunity for anyone who's interested in joining the fastest growing area of the Internet. Interested party, please email your CV with a cover letter to michelle.leung@ef.com.
公司介绍
关于英孚教育
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.
英孚教育成立于1965年，是一家全球教育培训公司，以“教育，让世界无界”为企业使命。英孚在全球各地有诸多学校和办事处，并拥有优质在线英语学习基地Englishlive。英孚主要致力于语言培训、出国留学游学、学位课程和文化交流等项目。英孚还发布了全球英语熟练度报告,该报告打破了地域限制，在全球范围内测试了不同国家成人的英语能力。
About EF Education First
Established in 1965 with a mission to open the world through education, EF Education First (EF) is an international education company which focuses on language, academics, and cultural experience. EF has hundreds of schools and offices worldwide and online English learning platform English Live . With long term commitment in China, EF has been selected as the official supplier of language training services for Beijing 2008 Olympics. Since 1988, EF has provided service to Olympic Games for six times, including the PyeongChang 2018 Winter Olympics and the upcoming Tokyo 2020 Olympics. Each year, EF publishes the English Proficiency Index measuring the English ability of adults in countries across the world.
联系方式
- Email：payroll.china@EF.com
- 公司地址：地址：span英孚教育成人英语培训中心