南京招聘

职位描述：
Purpose & Overall Relevance for the Organisation:

The role of the adidas TERREX Social Strategy and Community Manager is to drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms for the newly launched adidas TERREX outdoor brand. Deliver value to our communities through engaging content delivered via our social media platforms and leverage these platforms to create great relationships with our consumers.

Key Responsibilities:

? Own the publishing, moderation and ongoing engagement to relevant social platforms (starting with WeChat and Weibo), in alignment with the global social media standards and guidelines
? Develop local launch plans around key stories and content for the brand digital platforms in line with the Global and Local brand communications calendars
? Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
? Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
? Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
? Follow and manage the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels
? Curate the markets’ content to ensure all deliverables are of the highest quality
? Copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization
? Build outreach initiatives to strengthen the brand personality and voice within the industry
? In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
? Attend weekly/bi-weekly Outdoor Business Unit (BU) team meetings to share analytics, sentiment and conversation report

Key Relationships:

Advertising, Public Relations, POS

Knowledge, Skills and Abilities:

? Experience as an interactive strategist, community manager or directly related experience
? Ability to manage the implementation of a strategic campaign within the social media space
? Passion for Outdoor sports (Climbing, Mountain Biking, Trail Running, Hiking, other)
? Relationships with Outdoor media outlets and organizations
? Familiarity with Outdoor social media environment in China
? Good interpersonal/communication skills
? Exposure to marketing campaign development and execution
? Understanding of social media moderation and conversation analysis
? Natural story-teller and visual communicator
? In depth understanding and experience of the digital landscape and all social media channels
? Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
? Organizational skills
? Negotiation skills
? Outlook: advanced
? Word: advanced
? Excel: advanced
? PowerPoint: advanced
? English: fluent

   Requisite Education and Experience / Minimum Qualifications:

? University degree required
? Advanced degree desired
? 5 years industry experience 举报 分享

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.