南京 [切换城市] 南京招聘南京市场/营销招聘南京市场企划经理/主管招聘

Retail Activation Manager

阿迪达斯体育(中国)有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2017-02-16
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 职位月薪:1元/天
  • 职位类别:活动策划  市场企划经理/主管

职位描述

职位描述:
Purpose & Overall Relevance for the Organization:
? Develop Retail Activation strategy in Own Retail Stores and identify key annual initiatives & priorities
? Build the consumer preference, consumer loyalty through in-store compaigns to achieve the Retail sales and profitability target

Key Responsibilities:
Planning
? Work with Director to develop key annual initiatives and priorities
? Formulate and track the campaign calendar with the team
? Manage cross – function planning (Brand, Retail Operations, CRM, etc) for putting together activation calendar

Management
? Manage CRM campaigns across responsible categories
? Analyze category specific campaigns for sharing with key stakeholders in the organization
? Own Sports Performance monthly newsletter and support others
? Work closely on CRM related strategic topics as per need
? Liaise with vendors to ensuring smooth activations at store level
? Liaise with internal stakeholders to ensure smooth transition from concept to store
? Work closely on topics related to Brand activations/ Brand events

Financial
? Ensure products achieve target standard (list) margins
? Assumes responsibility for P/L (up to list margin) of the category

Systems and Processes
? Assist in the implementation of seasonal preparation process to facilitate company business cycle
? Lead sample management according to the sample management process
? Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
? Assist in the Coordination of category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and adidas staff in the region
? Implement control systems to guarantee high level of integrity
? Implement and maintain reporting processes for category team

Requisite Education and Experience / Minimum Qualifications:
? Functional – 3-5 years of proven marketing experience with 2 years at mid-level with major FMCG, sports or Retail companies
? Industry – Ideally in apparel/fashion/shoes or FMCG
? Exposure – Sports, brand/category marketing, trade marketing
? Relevant China marketing experience, preferred
? Bachelor's Degree in business related discipline is required
? Fluent in English and Mandarin (written and spoken).
? Passion for sports

职能类别: 活动策划 市场企划经理/主管

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公司介绍

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

联系方式

  • 公司地址:地址:span国贸汇1期