南京 [切换城市] 南京招聘南京市场/营销招聘南京市场企划专员招聘

Assistant Manager Activation, Flagship Store

阿迪达斯体育(中国)有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2016-12-19
  • 工作地点:上海-徐汇区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 语言要求:英语 精通
  • 职位月薪:15-20万/年
  • 职位类别:活动策划  市场企划专员

职位描述

职位描述:

Key Responsibilities:


· Ensure that the flagship store activation program comes to life each season in line with the product and brand stories – includes window execution, visual merchandising, in-store communication, events, etc.

· Create content relevant to the Originals brand and the flagship store.

· Drive the elements of neighbourhood and community connectivity within the flagship store by networking with local shops and establishing relationships with key consumers and influencers.

· Organize and host events both in- and out-of store.

· Be a knowledge expert on both the streetwear scene and the Originals brand (past, present and future), and develop methods to share this knowledge with the other flagship staff.

· Serve as a cultural beacon within the flagship store; this roll will not have a direct focus on selling product.

· Engage and inspire the flagship staff, consumers and community on the Originals brand.


Knowledge, Skills and Abilities:


· Visual communicator and storyteller – an eye for capturing content in an Originals way.

· Good copywriter using the target consumer’s tone of voice.

· Social influencer and early adopter / native of social media.

· Part of the city′s streetwear culture.

· Connected with a large and relevant contact book of influencers.

· Knowledge expert about the street wear scene, adidas Originals brand and the respective flagship city.

· Passion for the Originals brand and enthusiasm/energy for activation.

· Ideas focused, complemented with organizational and project management skills.

· Creative and innovative.

· Fluent in local language and proficient English.

· Knowledgeable in MS Office.

职能类别: 活动策划 市场企划专员

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公司介绍

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of EUR 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over EUR 3.7 billion in 2017.
adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

联系方式

  • 公司地址:地址:span国贸汇1期