南京招聘

职位描述：
JOB SUMMARY
Senior Digital Executive’s role is to coordinate and support the execution of Direct Retail and Wholesale Digital and Social initiatives in China.

This role will work closely in partnership with appointed Agency, Wholesale Partners and internal departments - Retail, PR, Marketing and Merchandising to ensure 360 campaign of Digital strategies and execution of Digital strategies across all Marketing initiatives.

KEY RESPONSIBILITIES
SOCIAL MEDIA PLATFORMS (Wechat & Weibo)
? Coordinate and build Social Content Calendar with Agency to ensure alignment with PR, Media and Retail Activities
? Work closely with Regional Digital team and Agency/ Editor to develop content relevant on our social platforms to increase brand awareness, fans/followers, impressions and engagement on our social media platforms
? Management of Social CRM platform on Wechat
? Provide insight on targeted content to followers on our social platforms
? Closely coordinate with Regional Digital Team and Agency to support the execution of Digital / Social Campaigns (NYFW, Seasonal, Ad Hoc etc.) and post-campaign reporting
? Support and integrate Social Media strategies with PR, Marketing, VM and Retail
? Monitor and benchmark competitors for measuring the impact of Social Media campaigns

DIGITAL ADVERTISING (Online Media, SEO, SEM)
? Assist and co-ordinate with NY/Regional on digital assets
? Review performance, traffic monitoring and analysis of data
? Actively involved in SEO and SEM efforts (keywords, website optimization etc.)

DIGITAL MARKETING
? Communicate and provide Seasonal Asset package and up-to-date boiler plates to Landlords and Wholesale Partners
? Work closely with Marketing / CRM to develop actionable marketing strategy to drive O2O
? Monitor trends in social media tools, applications, channels, design and strategy
? Monthly reports on social media activities, data metrics and analysis for internal review
MONTHLY TRACKER
? Responsible for Digital Marketing invoice submission and payments to Accounting team
? Update and submit budget tracker on a monthly basis to ensure accurate reflection of payments in budget

QUALIFICATIONS:
? Degree holder in Digital, Marketing or related discipline
? At least 3 years of solid experience in Digital Marketing / eCommerce with an international company in fashion / luxury or agency is preferred
? Knowledge or experience with the Mainland China Market is preferable
? Excellent understanding of digital marketing concepts and best practices
? Familiar with the latest trends of online campaigns and KOL engagement
? Knowledge of current SEO tools and practice
? Candidate must be an excellent communicator with strong interpersonal and analytical skills
? Creative, proactive, attention to detail and an enthusiastic team player
? Fluent in spoken and written English and Chinese (Cantonese and Mandarin) 举报 分享

Tory Burch 是一个美国生活时尚品牌，旨在启发并鼓舞世界各地的***以卓越品格、自信态度和美丽姿采活出斑斓人生。本系列以经典精神碰撞摩登格调，体现了创始人 Tory Burch 的个人风格，贯穿了鞋履、时装、手袋和生活用品等多个品类。

2004 年 2 月，公司在曼哈顿市中心开设了一家精品店。如今我们已发展成为一个全球品牌，业务覆盖 50 多个国家，并通过 Tory Burch Foundation 持续提升***权益和企业家精神。

树立品牌诚信、打造精美产品和完成社会使命是我们作为一家公司以及我们迄今为止实现成功发展所不可或缺的东西。当然，同样重要的还有我们无与伦比的优秀团队和独一无二的企业文化。我们相信在企业不断发展壮大的过程中，每一名雇员都发挥着至关重要的作用。