高级市场研究经理
永和大王
- 公司规模:10000人以上
- 公司性质:外资(非欧美)
- 公司行业:餐饮业
职位信息
- 发布日期:2016-11-18
- 工作地点:上海-闵行区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:25000-29999/月
- 职位类别:市场分析/调研人员
职位描述
职位描述:
岗位要求:
Lead a team of professionals within the analytics team focused on Business Insight & Customer insight
Provide insight from POS data and communicate opportunities or issues.
Ensure that data is accurate by working with implementation specialists.
Support business unit teams, product development team and other teams with ad-hoc reporting and in-depth promotion analysis.
Recommend optimization tactics to improve business performance continuously.
Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each businesschannel.
Solicit and collect commentary from product groups.
Seek opportunities to improve the report processes, data collection, delivery methods, and value.
Answer requests for success metrics and act as Metrics manager.
Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
Provide guidance and support to casual users/ consumers of the metrics.
Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis.
任职资质
Bachelor’s degree in a quantitative field – e.g. Marketing, Mathematics, Economics, Statistics, Computer Science, etc.
5+ years customer insight analytics experience.
Experience in actionable analytics and optimization.
Ability to derive and present insights from data.
Advanced experience in communicating with senior managers and executives.
Experience in strategic marketing and planning.
Ability to lead and develop team of several people.
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岗位要求:
Lead a team of professionals within the analytics team focused on Business Insight & Customer insight
Provide insight from POS data and communicate opportunities or issues.
Ensure that data is accurate by working with implementation specialists.
Support business unit teams, product development team and other teams with ad-hoc reporting and in-depth promotion analysis.
Recommend optimization tactics to improve business performance continuously.
Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each businesschannel.
Solicit and collect commentary from product groups.
Seek opportunities to improve the report processes, data collection, delivery methods, and value.
Answer requests for success metrics and act as Metrics manager.
Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context.
Provide guidance and support to casual users/ consumers of the metrics.
Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis.
任职资质
Bachelor’s degree in a quantitative field – e.g. Marketing, Mathematics, Economics, Statistics, Computer Science, etc.
5+ years customer insight analytics experience.
Experience in actionable analytics and optimization.
Ability to derive and present insights from data.
Advanced experience in communicating with senior managers and executives.
Experience in strategic marketing and planning.
Ability to lead and develop team of several people.
职能类别: 市场分析/调研人员
公司介绍
永和大王,是源自台湾的知名中华美食快餐品牌。每天任何時段,永和大王都用心为您提供物超所值的美食和服务,让您在繁忙中享受轻松一刻。
1995年,永和大王在上海开设了***餐厅。截至2018年,永和大王已在全国超过40个城市,开设300余家餐厅。一直以来,永和大王不断地致力于台式中华美味的开发,其现磨豆浆、酥嫩鸡腿排卤肉FUN和御品番茄牛肉面等经典美食,逐渐成为消费者喜闻乐见的招牌产品。
传递台式美味是我们的使命,让顾客安心享用是我们的原则。我们传递美味、用心服务、追求卓越。2014年,永和大王建立了经中国合格评定国家认可委员会(CNAS)认证的食品研发中心实验室,这在餐饮界极为罕见。多年来,永和大王坚守对食品安全的零容忍,从产品的源头开发到餐厅操作,都进行系统化管理。我们坚持每一个产品的黄金标准,加强餐厅的服务训练,不断优化系统和操作流程,实现产品品质一致性的目标。
多年来的努力,永和大王收获一份份殊荣:连续五年荣获由工信部指导、中国企业品牌研究中心及直属机构Chnbrand颁发的“C-BPI中国中式快餐连锁行业品牌力指数***名”奖项,连续六年获得由CBN财经颁发的“食品健康七星奖”,连续六年获得“315消费者满意品牌”,连续三年获得由中国烹饪协会授予的“年度中国餐饮业十大快餐品牌”。2017年,永和大王还荣获由中国烹饪协会颁发的 “中国快餐成功发展奖”和“中国快餐50强企业”荣誉,由中国食品安全年会颁发的“百家诚信示范单位“和由支付宝口碑双十二晚会颁发的 “最美味亲民奖“等。这些奖项,正是权威机构和消费者对永和大王的肯定。
永和大王坚守传统,不断创新。20多年来,永和大王坚持为顾客精挑细选优质东北非转基因大豆现磨豆浆,并保留传统的现磨工艺,每家餐厅都有独立的磨浆房,始终坚持“非粉冲”的快餐连锁品牌。我们还不断对店铺和产品等各方面进行优化与升级。为了让消费者享用到最具台湾风味的中华美食,永和大王每年都会推出新产品,并不断丰富产品线。
永和大王始终坚持:提供源自台湾的超值美味,随时随地让顾客放心享受。传递台式好味道 ,不断为中华美食正名,致力成为快餐界的***中华美食品牌。
1995年,永和大王在上海开设了***餐厅。截至2018年,永和大王已在全国超过40个城市,开设300余家餐厅。一直以来,永和大王不断地致力于台式中华美味的开发,其现磨豆浆、酥嫩鸡腿排卤肉FUN和御品番茄牛肉面等经典美食,逐渐成为消费者喜闻乐见的招牌产品。
传递台式美味是我们的使命,让顾客安心享用是我们的原则。我们传递美味、用心服务、追求卓越。2014年,永和大王建立了经中国合格评定国家认可委员会(CNAS)认证的食品研发中心实验室,这在餐饮界极为罕见。多年来,永和大王坚守对食品安全的零容忍,从产品的源头开发到餐厅操作,都进行系统化管理。我们坚持每一个产品的黄金标准,加强餐厅的服务训练,不断优化系统和操作流程,实现产品品质一致性的目标。
多年来的努力,永和大王收获一份份殊荣:连续五年荣获由工信部指导、中国企业品牌研究中心及直属机构Chnbrand颁发的“C-BPI中国中式快餐连锁行业品牌力指数***名”奖项,连续六年获得由CBN财经颁发的“食品健康七星奖”,连续六年获得“315消费者满意品牌”,连续三年获得由中国烹饪协会授予的“年度中国餐饮业十大快餐品牌”。2017年,永和大王还荣获由中国烹饪协会颁发的 “中国快餐成功发展奖”和“中国快餐50强企业”荣誉,由中国食品安全年会颁发的“百家诚信示范单位“和由支付宝口碑双十二晚会颁发的 “最美味亲民奖“等。这些奖项,正是权威机构和消费者对永和大王的肯定。
永和大王坚守传统,不断创新。20多年来,永和大王坚持为顾客精挑细选优质东北非转基因大豆现磨豆浆,并保留传统的现磨工艺,每家餐厅都有独立的磨浆房,始终坚持“非粉冲”的快餐连锁品牌。我们还不断对店铺和产品等各方面进行优化与升级。为了让消费者享用到最具台湾风味的中华美食,永和大王每年都会推出新产品,并不断丰富产品线。
永和大王始终坚持:提供源自台湾的超值美味,随时随地让顾客放心享受。传递台式好味道 ,不断为中华美食正名,致力成为快餐界的***中华美食品牌。
联系方式
- 公司地址:上海市闵行区虹莘路3999号MT1栋7F (邮编:201103)
- 电话:13439471364