品牌经理 Brand Marketing Manager
熙可食品科技(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-11-04
- 工作地点:上海-嘉定区
- 招聘人数:若干人
- 学历要求:大专
- 语言要求:英语 良好
- 职位月薪:6000-7999/月
- 职位类别:其他
职位描述
职位描述:
工作职责Job Responsibilities:
- Formulate short term and long term branding plan, develop annual off-line/on-line strategy to improve brand’s popularity
- Build brand penetration through effective and efficient brand communication programs with consistent and powerful creative ideas
- Define the product portfolio development, including SWOT analysis, 4P strategy and marketing action plan
- Develop and implement quantitative and qualitative market research plan based on brand needs
- Analysis and translate customer needs, market trends and competitive activities into product requirements and new business opportunities
- Identify brand extension opportunity to develop diversity marketing activities
任职要求Job Requirements:
- Bachelor degree or above
- At least 5 years branding management in FMCG industry, preferring foods and beverage industry
- Innovative, always think out of box but still detail-oriented
- Good communication and organizational skills
- Fluency in English and Mandarin Chinese
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工作职责Job Responsibilities:
- Formulate short term and long term branding plan, develop annual off-line/on-line strategy to improve brand’s popularity
- Build brand penetration through effective and efficient brand communication programs with consistent and powerful creative ideas
- Define the product portfolio development, including SWOT analysis, 4P strategy and marketing action plan
- Develop and implement quantitative and qualitative market research plan based on brand needs
- Analysis and translate customer needs, market trends and competitive activities into product requirements and new business opportunities
- Identify brand extension opportunity to develop diversity marketing activities
任职要求Job Requirements:
- Bachelor degree or above
- At least 5 years branding management in FMCG industry, preferring foods and beverage industry
- Innovative, always think out of box but still detail-oriented
- Good communication and organizational skills
- Fluency in English and Mandarin Chinese
职能类别: 其他
公司介绍
熙可集团总部设立在中国上海,分部遍及美洲、欧洲、大洋洲和亚洲,是一家以食品、农业、园艺、医疗、全供应链整合管理、生态城乡统筹的投资与发展为主营业务的跨国集团公司。熙可集团于1995年进入中国,目前在国内外有19家分公司、8家下属工厂,在全球拥有超过450多名管理人员和10000多名员工。熙可是酸性水果出口加工商,生产的加工柑橘占美国45%的市场份额。熙可立足中国,放眼全球,以全供应链形成全球战略结盟——为我们遍布全球的战略合作伙伴创造源于中国的全供应链价值。
我们的愿景
熙可,始终成为行业领导者。
我们的使命
熙可将持续努力为我们的股东、合作伙伴和客户创造并提高短期及长期经济附加价值,并将熙可品牌推向国际舞台和国内市场,使熙可成为客户首选的中国领先信赖品牌。
我们的宗旨
我们将不懈努力为我们的股东创造和增长中长期兼顾的经济增加值
我们的人才管理理念
“当员工成长时,公司才得以成长。”
我们的愿景
熙可,始终成为行业领导者。
我们的使命
熙可将持续努力为我们的股东、合作伙伴和客户创造并提高短期及长期经济附加价值,并将熙可品牌推向国际舞台和国内市场,使熙可成为客户首选的中国领先信赖品牌。
我们的宗旨
我们将不懈努力为我们的股东创造和增长中长期兼顾的经济增加值
我们的人才管理理念
“当员工成长时,公司才得以成长。”
联系方式
- Email:fruiti.partner@chicgroup.com
- 公司地址:地址:span上海市静安区恒丰路436号