网络行销经理
上海珑享商贸有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2016-09-06
- 工作地点:广州-天河区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位月薪:10000-15000/月
- 职位类别:网络推广经理/主管
职位描述
职位描述:
职位:网络行销经理
Juvo+目前正在寻找一位网络营销经理。将负责日常优化、实施和分析SEO / SEM行销活动的工作及计划流程,包括亚马逊,eBay和各大电子商务平台上的战略和业务,跨市场合作或其他关键功能,以及触及搜索营销的各个方面,为了吸引流量,协助获取新客户和增加销售额。期望找到做事有效率和注意细节、负责任的工作伙伴。
工作职责:
1. 为电子商务渠道制定和执行完善的搜索和发现性策略(自然搜索,付费搜索和相关分析)。利用适当的分析工具来优化出价策略和提高自然搜索的有效性。
2.管理日常的搜索营销活动,包括活动策划、执行、预算管理、绩效考核、优化复制、广告创意、网站到达页和付费搜索广告的优化。
3. 为电子商务渠道管理、评估和优化产品详细信息和品牌在各大电子商务平台的多媒体内容,与公司相关者合作开发和实行全面的战略内容。
4. 与公司相关者合作,以制定相应的分析框架和回报,以工具来推导观点和测量ROI 效益以及利用传达性能和关键指标来做管理。
5. 在主要的电子商务平台利用搜索优化和消费相关方式优化产品信息和相关内容来制作完善的产品详细页面。
6. 确保所有可用的***搜索引擎营销是与自然/付费搜索优化策略有关,并且不断的充分使用、监测排名、经营和增长销售。
7.管理和执行数位营销活动,并确保达成业务目标、预算、管理SEM、 SEO ,以及社会化广告等。
8.找出问题并实施解决方案,以提高搜索性能。透过产品上架、网站到达页、投标策略、反向关键字等测试(A / B和多变量)来增长和优化我们的关键字组合。
9. 通过分析大量的数据提出可实施的方案。制定适当的KPIs和衡量所有营销活动的影响力 。
10.作为搜索引擎行销渠道的专员需具备分析、转化追踪和SEO/??SEM的相互影响等实际操作的工作能力.
11. 藉由季节限定产品的趋势与采购团队一起提高产品曝光度及撰写详细的产品信息。
任职资格:
1.本科及以上学历,数学及电算机科学学科类、行销相关以及商业及管理学科类。
2.具备四年以上的数位营销管理、电子商务及网站分析(包括投资报酬率、预算以及规划)经验。四年以上管理自然和付费搜寻引擎经验。
3.工作细心,注重细节、具备良好的组织能力,具管理多项专案和项目的进度的能力,展现跨领域和不同水平的数位专业知识。
4. 能够完成多项任务,并在快步调和充满活力的工作环境有效完成工作。工作采取责任制。出色的工作态度和能克服障碍取得成果的能力。
5.良好的项目管理技巧、具有成熟的团队领导和管理经验。在管理SEM/SEO 项目开始到结束有良好的经验。
6.能够分析资料及整合各类观点去提出观点和实质建议,重视结果导向的思维。
7.具有网站分析/ SEO / SEM 工具的基础知识及经验,愿意与工作伙伴共同努力达到工作。
8.英文听说读写精通,沟通无障碍。
Position: Online Marketing Manager
Juvo+ is currently looking for a Online marketing Manager. This role will be responsible for day-to-day workflow and processes of planning, optimizing, implementing and analyzing SEO/SEM marketing activities, including Amazon, eBay and major e-commerce platforms, on both a strategic and operational level, collaborating across marketing and other key functions, and touching all aspects of the search marketing, in order to drive traffic, help acquire new customers and grow sales. A desire to find efficiency in everyday processes and relentless attention to detail is a must.
Responsibilities
?1.Develop and execute comprehensive search and discoverability strategy for the e-commerce channel (organic search, paid search, and related analytics). Leverage appropriate analytical tools to optimize bidding strategies and boost organic search effectiveness.
?2.Manage day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, optimizations to copy, creative, landing pages, and optimization of paid search campaigns.
?3.Partner with internal stakeholders to develop and execute holistic content strategy for the e-commerce channel, manage, evaluate, and optimize product detail, copy, brand and multimedia content on major e-commerce platforms.
?4.Partner with internal stakeholders to develop appropriate analytical frameworks, reporting, and tools to derive insights and measure the ROI/effectiveness, and communicate performance and key metric scorecards to management.
?5.Enable the “perfect” product detail page on key e-commerce platforms by optimizing relevant contents and product information in both a search-optimized and consumer relevant way.
?6.Ensure that all applicable search engine marketing best practices are being consistently leveraged, monitor rankings, traffic and sales gains associated with organic/paid search optimization tactics.
?7.Manage and execute online marketing campaigns and ensure alignment with business objectives and budget, managing SEM, SEO, Social Ads and etc.
?8.Identify problems and opportunities and implement solutions to improve search performance. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with listing, landing pages, bidding strategies, negative keywords and etc.
?9.Draw actionable insights through analyzing large amounts of data. Define appropriate KPIs and measure the impact of all campaigns.
?10.Act as a specialist of the search engine marketing channel. Working knowledge of analytics, conversion tracking, and the interplay of SEO/SEM.
?11.Partner with the buying teams to incorporate seasonal trends and key volume drivers and to create best in class content.
Qualifications
?1. Bachelors or Master degree in mathematics, computer science, marketing, business, economics or related field
?2. 4+ years of experience managing Online Marketing, e-commerce and Web Analytics, including ROI, budget and planning. 4+ years of managing paid and organic search experience driving revenue and traffic.
?3.Extreme attention to detail, great organizational skills for managing multiple tasks and project deadlines, comfortable working cross-functionally of varying levels of digital expertise.
?4.Ability to multi-task and prioritize in a fast-paced and dynamic work environment and perform multiple tasks effectively and concurrently. Takes accountability and ownership of work. Exceptional work ethic and proven ability to overcome obstacles to deliver results.
?5.Excellent project management skills. Proven team leadership and management experience. Proven track record in managing SEM/SEO projects from inception to completion.
?6.Able to analyze data and draw critical insights to identify opportunities and make specific recommendations. A results-driven mentality with an emphasis on metrics.
?7.Fundamental knowledge and experience with web analytics/SEO/SEM tools. A willingness to roll up your sleeves as much as partner at high levels.
?8.Exceptional oral, written, presentation, and communication/interpersonal skills (English).
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分享
职位:网络行销经理
Juvo+目前正在寻找一位网络营销经理。将负责日常优化、实施和分析SEO / SEM行销活动的工作及计划流程,包括亚马逊,eBay和各大电子商务平台上的战略和业务,跨市场合作或其他关键功能,以及触及搜索营销的各个方面,为了吸引流量,协助获取新客户和增加销售额。期望找到做事有效率和注意细节、负责任的工作伙伴。
工作职责:
1. 为电子商务渠道制定和执行完善的搜索和发现性策略(自然搜索,付费搜索和相关分析)。利用适当的分析工具来优化出价策略和提高自然搜索的有效性。
2.管理日常的搜索营销活动,包括活动策划、执行、预算管理、绩效考核、优化复制、广告创意、网站到达页和付费搜索广告的优化。
3. 为电子商务渠道管理、评估和优化产品详细信息和品牌在各大电子商务平台的多媒体内容,与公司相关者合作开发和实行全面的战略内容。
4. 与公司相关者合作,以制定相应的分析框架和回报,以工具来推导观点和测量ROI 效益以及利用传达性能和关键指标来做管理。
5. 在主要的电子商务平台利用搜索优化和消费相关方式优化产品信息和相关内容来制作完善的产品详细页面。
6. 确保所有可用的***搜索引擎营销是与自然/付费搜索优化策略有关,并且不断的充分使用、监测排名、经营和增长销售。
7.管理和执行数位营销活动,并确保达成业务目标、预算、管理SEM、 SEO ,以及社会化广告等。
8.找出问题并实施解决方案,以提高搜索性能。透过产品上架、网站到达页、投标策略、反向关键字等测试(A / B和多变量)来增长和优化我们的关键字组合。
9. 通过分析大量的数据提出可实施的方案。制定适当的KPIs和衡量所有营销活动的影响力 。
10.作为搜索引擎行销渠道的专员需具备分析、转化追踪和SEO/??SEM的相互影响等实际操作的工作能力.
11. 藉由季节限定产品的趋势与采购团队一起提高产品曝光度及撰写详细的产品信息。
任职资格:
1.本科及以上学历,数学及电算机科学学科类、行销相关以及商业及管理学科类。
2.具备四年以上的数位营销管理、电子商务及网站分析(包括投资报酬率、预算以及规划)经验。四年以上管理自然和付费搜寻引擎经验。
3.工作细心,注重细节、具备良好的组织能力,具管理多项专案和项目的进度的能力,展现跨领域和不同水平的数位专业知识。
4. 能够完成多项任务,并在快步调和充满活力的工作环境有效完成工作。工作采取责任制。出色的工作态度和能克服障碍取得成果的能力。
5.良好的项目管理技巧、具有成熟的团队领导和管理经验。在管理SEM/SEO 项目开始到结束有良好的经验。
6.能够分析资料及整合各类观点去提出观点和实质建议,重视结果导向的思维。
7.具有网站分析/ SEO / SEM 工具的基础知识及经验,愿意与工作伙伴共同努力达到工作。
8.英文听说读写精通,沟通无障碍。
Position: Online Marketing Manager
Juvo+ is currently looking for a Online marketing Manager. This role will be responsible for day-to-day workflow and processes of planning, optimizing, implementing and analyzing SEO/SEM marketing activities, including Amazon, eBay and major e-commerce platforms, on both a strategic and operational level, collaborating across marketing and other key functions, and touching all aspects of the search marketing, in order to drive traffic, help acquire new customers and grow sales. A desire to find efficiency in everyday processes and relentless attention to detail is a must.
Responsibilities
?1.Develop and execute comprehensive search and discoverability strategy for the e-commerce channel (organic search, paid search, and related analytics). Leverage appropriate analytical tools to optimize bidding strategies and boost organic search effectiveness.
?2.Manage day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, optimizations to copy, creative, landing pages, and optimization of paid search campaigns.
?3.Partner with internal stakeholders to develop and execute holistic content strategy for the e-commerce channel, manage, evaluate, and optimize product detail, copy, brand and multimedia content on major e-commerce platforms.
?4.Partner with internal stakeholders to develop appropriate analytical frameworks, reporting, and tools to derive insights and measure the ROI/effectiveness, and communicate performance and key metric scorecards to management.
?5.Enable the “perfect” product detail page on key e-commerce platforms by optimizing relevant contents and product information in both a search-optimized and consumer relevant way.
?6.Ensure that all applicable search engine marketing best practices are being consistently leveraged, monitor rankings, traffic and sales gains associated with organic/paid search optimization tactics.
?7.Manage and execute online marketing campaigns and ensure alignment with business objectives and budget, managing SEM, SEO, Social Ads and etc.
?8.Identify problems and opportunities and implement solutions to improve search performance. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with listing, landing pages, bidding strategies, negative keywords and etc.
?9.Draw actionable insights through analyzing large amounts of data. Define appropriate KPIs and measure the impact of all campaigns.
?10.Act as a specialist of the search engine marketing channel. Working knowledge of analytics, conversion tracking, and the interplay of SEO/SEM.
?11.Partner with the buying teams to incorporate seasonal trends and key volume drivers and to create best in class content.
Qualifications
?1. Bachelors or Master degree in mathematics, computer science, marketing, business, economics or related field
?2. 4+ years of experience managing Online Marketing, e-commerce and Web Analytics, including ROI, budget and planning. 4+ years of managing paid and organic search experience driving revenue and traffic.
?3.Extreme attention to detail, great organizational skills for managing multiple tasks and project deadlines, comfortable working cross-functionally of varying levels of digital expertise.
?4.Ability to multi-task and prioritize in a fast-paced and dynamic work environment and perform multiple tasks effectively and concurrently. Takes accountability and ownership of work. Exceptional work ethic and proven ability to overcome obstacles to deliver results.
?5.Excellent project management skills. Proven team leadership and management experience. Proven track record in managing SEM/SEO projects from inception to completion.
?6.Able to analyze data and draw critical insights to identify opportunities and make specific recommendations. A results-driven mentality with an emphasis on metrics.
?7.Fundamental knowledge and experience with web analytics/SEO/SEM tools. A willingness to roll up your sleeves as much as partner at high levels.
?8.Exceptional oral, written, presentation, and communication/interpersonal skills (English).
职能类别: 网络推广经理/主管
关键字: 网络行销经理
公司介绍
Juvo+ 是技术驱动的跨境电商零售企业,通过横跨全球2种语言,4个城市和7个地方的运营, Juvo+将新技术及数字营销上丰富的经验,与传统外贸开发和供应链管理接合起来。
我们也是是美国成长最迅速的零售商之一。自2013年创立以来, Juvo+快速成长并跻身于北美成长最迅速的零售商行列。 在 2017年,基于3年销售额的增长率达到1,640%,Inc. 杂志将Juvo+评为北美成长最迅速的企业榜单第267位,及成长最迅速的零售商榜单第15位。2018年, 根据Marketplace Pulse数据,我们是亚马逊上排名第9的亚马逊卖家。2019年, 根据Marketplace Pulse数据,我们是亚马逊上排名第7的亚马逊卖家
我们是具备成长思维并有激情的思考者。分布在中国大陆,中国香港及总部美国洛杉矶的300位员工,均因具备在应对挑战时能够思考问题,并提出创造性和有数据支持解决方案的能力,而成为我们团队的一员。我们要达到更高目标的激情,驱使着我们每天不断努力,使自己更有组织条理性,能力更强。
成为我们的一员,我们期待遇见与我们信念一致,渴望取得成功的您!
Juvo+ is a Technology Driven Global eCommerce Retailer.With operations in seven locations, spanning four cities and two languages around the globe, Juvo+ merges deep experience in technology and digital marketing with traditional sourcing and supply chain expertise.
We are also one of the Fastest Growing Retailers in the US. Founded in 2013, Juvo+ has grown rapidly to become of the fastest growing retailers in North America. In 2017, with a 3 year sales growth of 1,640%, Inc. Magazine recognized Juvo+ as the 267th fastest growing company and 15th fastest growing retail company in North America.In 2018, Marketplace Pulse recognized Juvo+ as the 9th largest seller in the Amazon Marketplace.In 2019, Marketplace Pulse recognized Juvo+ as the 7th largest seller in the Amazon Marketplace.
We are Passionate Thinkers with a Growth Mindset.Our 300 employees in China, Hongkong and Los Angeles(HQ) were hand selected for their ability to think through problems and come up with creative and data supported solutions to challenges. Our passion for building something larger than ourselves drives us each day to become more organized, more capable.
If you share the same faith with us, eager to be succeed, join us & to be one of us! We are looking forward to meeting you !
我们也是是美国成长最迅速的零售商之一。自2013年创立以来, Juvo+快速成长并跻身于北美成长最迅速的零售商行列。 在 2017年,基于3年销售额的增长率达到1,640%,Inc. 杂志将Juvo+评为北美成长最迅速的企业榜单第267位,及成长最迅速的零售商榜单第15位。2018年, 根据Marketplace Pulse数据,我们是亚马逊上排名第9的亚马逊卖家。2019年, 根据Marketplace Pulse数据,我们是亚马逊上排名第7的亚马逊卖家
我们是具备成长思维并有激情的思考者。分布在中国大陆,中国香港及总部美国洛杉矶的300位员工,均因具备在应对挑战时能够思考问题,并提出创造性和有数据支持解决方案的能力,而成为我们团队的一员。我们要达到更高目标的激情,驱使着我们每天不断努力,使自己更有组织条理性,能力更强。
成为我们的一员,我们期待遇见与我们信念一致,渴望取得成功的您!
Juvo+ is a Technology Driven Global eCommerce Retailer.With operations in seven locations, spanning four cities and two languages around the globe, Juvo+ merges deep experience in technology and digital marketing with traditional sourcing and supply chain expertise.
We are also one of the Fastest Growing Retailers in the US. Founded in 2013, Juvo+ has grown rapidly to become of the fastest growing retailers in North America. In 2017, with a 3 year sales growth of 1,640%, Inc. Magazine recognized Juvo+ as the 267th fastest growing company and 15th fastest growing retail company in North America.In 2018, Marketplace Pulse recognized Juvo+ as the 9th largest seller in the Amazon Marketplace.In 2019, Marketplace Pulse recognized Juvo+ as the 7th largest seller in the Amazon Marketplace.
We are Passionate Thinkers with a Growth Mindset.Our 300 employees in China, Hongkong and Los Angeles(HQ) were hand selected for their ability to think through problems and come up with creative and data supported solutions to challenges. Our passion for building something larger than ourselves drives us each day to become more organized, more capable.
If you share the same faith with us, eager to be succeed, join us & to be one of us! We are looking forward to meeting you !
联系方式
- 公司地址:地址:span普洛斯物流园A1U2