宁波招聘

Position Summary:

The marketing manager is a member of the China Leadership team and provides market based strategy that enables and support business financial results. Primary responsibilities include
? Develop and execute key marketing plans to support business financials
? Lead a team of Marketing professionals ( includes segment marketing leaders) in China with ability to assess strengths and providing them functional guidance to enhance their competencies and skill sets
? Direct responsibility for Refinish Marketing and Pricing function
? Drive Brand based product mix strategy
? Develop and execute Key Account Management and Central billing strategy
? Work closely with the Regional Marketing team to ensure alignment of country tasks with regional strategies
? Drive product launches through “Value proposition and total offering” approach

The incumbent will work closely with all the functions to ensure that execution is in line with the business results

This is a role for Marketing Professional with experience in a number of the marketing sub-disciplines and a demonstrated ability to successfully execute strategy in a network organization

This position will report to the Business Director, Refinish China and will take functional guidance from Marketing Director, China

Qualifications & experience
? Marketing Leader for complex product / brand lines
? 10 years of working in core marketing competencies , including a 3 year Marketing leadership role
? MBA with specialization in Marketing management is a plus
? Demonstrated track record in key Marketing competencies
? Knowledge of digital communications media such as websites and e-marketing
? Ability to build and manage cross-functional teams and work in a matrixed organization.
? Hands on experience developing marketing strategy & planning, brand promotions and value propositions
? Background in Branding, Pricing, Channel strategy
? Exposure to coating industry

Functional competencies
? Strong interpersonal skills, networking ability and team building capabilities
? Expertise in Marketing strategy, pricing, branding, value proposition and marketing communication
? Demonstrated ability to work with a high-degree of accuracy and attention to detail.

Knowledge, Skills and Abilities:
? Ability to evaluate competitive intelligence, market conditions and understanding of our business’ differentiation factors to develop the insight required to craft business and marketing plans
? Ability to package the products / services offered to a given market as solution that meets their needs and provides the desired value
? Ability to effectively manage the pricing process from price strategy to price setting to execution and performance management. Ability to work closely with Sales in setting prices and executing price
? Understanding of the difference between transactional trademarks and true brands. Knowledge of how brands are differentiated and the concept of brand equity

杜邦高性能涂料为全球最大的汽车涂料生产商。在中国，其客户群包含上海通用、上海大众、一汽大众、长安福特等大中型汽车公司，拥有两家杜邦全资独资工厂、三家分公司、四个培训基地和两个研发中心，其中杜邦高性能涂料（上海）有限公司于2005年成立于上海嘉定区，注册资金2667万美金。