Strategic Planner 策略规划师(职位编号：IRC9525)
麦当劳公司（浙江市场）
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：餐饮业
职位信息
- 发布日期：2013-03-28
- 工作地点：宁波
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：选址拓展/新店开发 房地产项目/开发/策划主管/专员
职位描述
Position Purpose
职位简介
To lead and be the main resource on Vision Planning activities of the assigned market. To strategically map out the assigned territory or assigned market for McDonald’s long term profitable growth through increasing market share and penetration of McDonald’s in the IEO industry of China. To lead and be the main resource on Vision Planning activities for the assigned territory to maximize returns and asset base opportunities. To promote fact-based culture within development team respecting sales projection, market planning, impact analysis, customers survey, P&L accuracy. Is the subject matter expert with Urban Planning, Real Estate trends and new developments. Key Customers include New Store Development Team, Asset Management, Alliance, Operations, Construction, Finance, Business Insights, Government Bureaus and Outside Consultants.
主导指定市场或区域的远景规划。战略性地规划所负责的区域或市场，通过提高麦当劳在中国IEO产业中的市场份额和渗透率来保证长期利润的增长。主导所负责区域的远景规划的工作，使其资产以及回报机会最大化。在开发团队中发扬以事实为基础的营业额预估，市场规划，门店影响分析，消费者调研，提高P&L准确性。作为策略规划专家了解城市规划，房地产发展趋势及新的发展。主要合作部门：门店开发团队，资产管理，策略联盟，营运，工程，财务，BI, 政府职能部门.
Principal Accountabilities
主要职责：
Strategic Planning / P.M.O. Plan Execution
战略规划/PMO规划执行
Acts as the main resource for all Vision Planning activities of the assigned market.
担任指定市场及区域远景规划的主导师
Execute P.M.O./M.P.S. process within assigned territory to maximize its development opportunities for the next 5 years (especially on identifying 0% Trade Areas and 10% pipelines)
在指定区域内通过运用PMO/MPS系统来最大化此区域内未来5年的发展机会（特别是确定出商圈和10%机会点）
Execute opening plan for the assigned territory as aligned with Market 31Q Plan.
以市场的31Q plan为导向来执行指定区域内的开店计划。
Identify new potential sites in the market, visit the trade areas and evaluate their sales potential, conduct surveys to evaluate quality of trade area including impact analysis through trading area study
在市场内确定新的潜力点，调查商圈和评估其销售潜力，通过调研来评估商圈质量并包括通过商圈研究来做门店影响分析。
Collect, provide, maintain and ensure accuracy of demographic/market data submitted to Real Estate Manager and codify all data / information collected in the centralized system.
收集，提供，维持和确保递交准确的人口/市场数据给地产经理，同时将这些收集的数据和信息编辑到统一系统中。
Compile jointly with the New Store Development Representative the Real Estate Package, is accountable for information including traffic generators - quality and quantity, sales projection / financial projections and the recommendation on Decision Logic, for management approval.
协助汇编新门店开发代表的发展建议书，负责信息收集包括交通聚客点-质量和量，提供营业额预估/财务分析，决策逻辑给管理层审批。
Introduce brand extension opportunities in the new sites to optimize sales potential as appropriate and aligned with company’s business plan.
符合公司的发展规划，在新的点位引进延伸品牌机会，优化销售潜力。
Assess market trend and market potential and make recommendations on closing, relocation, reinvestment / reimaging of existing restaurants.
评估市场发展趋势和市场潜力，从而提出建议是否关闭，搬迁，重新投资/重新装修现有餐厅。
Make recommendations on TAS projects, manage the outside consultants and ensure the learnings are channeled back to the team.
在TAS项目上提出建议，管理外部顾问，并确保将所学的内容反馈给内部团队。
Financial Management
财务管理
Assess sales potential and impact of each potential trade area and pipeline.
为每个潜力商圈和机会点进行评估销售潜力和门店影响分析。
Provide accurate sales projections based on known facts about the site e.g. traffic generators, pedestrian counts, etc.
根据已知数据和实际情况来提供准备的销售预估，例如交通聚客点，客流量等。
Provide assessment of the fair market rental of the subject trade area / pipeline and make recommendation on Lease vs. Purchase, the rental / purchase price level.
分析未知商圈/机会点的合理市场租金，提出建议是租赁还是购买，及租赁/购买价格基准。
Assess seating size required based on the sales potential assessed.
根据预估的销售潜力来评估所需的座位数。
Business Relationships
工作关系
Build good relationships with Government Bureaus, outside consultants or other organizations / persons in relation to identifying / assessing current and future development opportunities for McDonald’s.
与政府部门，及与麦当劳未来发展有关外部顾问及其他组织/个人建立良好的关系。
Cultivate and promote open working relationships with other McDonald's departments.
培养和促进与麦当劳各部门的工作关系。
职位简介
To lead and be the main resource on Vision Planning activities of the assigned market. To strategically map out the assigned territory or assigned market for McDonald’s long term profitable growth through increasing market share and penetration of McDonald’s in the IEO industry of China. To lead and be the main resource on Vision Planning activities for the assigned territory to maximize returns and asset base opportunities. To promote fact-based culture within development team respecting sales projection, market planning, impact analysis, customers survey, P&L accuracy. Is the subject matter expert with Urban Planning, Real Estate trends and new developments. Key Customers include New Store Development Team, Asset Management, Alliance, Operations, Construction, Finance, Business Insights, Government Bureaus and Outside Consultants.
主导指定市场或区域的远景规划。战略性地规划所负责的区域或市场，通过提高麦当劳在中国IEO产业中的市场份额和渗透率来保证长期利润的增长。主导所负责区域的远景规划的工作，使其资产以及回报机会最大化。在开发团队中发扬以事实为基础的营业额预估，市场规划，门店影响分析，消费者调研，提高P&L准确性。作为策略规划专家了解城市规划，房地产发展趋势及新的发展。主要合作部门：门店开发团队，资产管理，策略联盟，营运，工程，财务，BI, 政府职能部门.
Principal Accountabilities
主要职责：
Strategic Planning / P.M.O. Plan Execution
战略规划/PMO规划执行
Acts as the main resource for all Vision Planning activities of the assigned market.
担任指定市场及区域远景规划的主导师
Execute P.M.O./M.P.S. process within assigned territory to maximize its development opportunities for the next 5 years (especially on identifying 0% Trade Areas and 10% pipelines)
在指定区域内通过运用PMO/MPS系统来最大化此区域内未来5年的发展机会（特别是确定出商圈和10%机会点）
Execute opening plan for the assigned territory as aligned with Market 31Q Plan.
以市场的31Q plan为导向来执行指定区域内的开店计划。
Identify new potential sites in the market, visit the trade areas and evaluate their sales potential, conduct surveys to evaluate quality of trade area including impact analysis through trading area study
在市场内确定新的潜力点，调查商圈和评估其销售潜力，通过调研来评估商圈质量并包括通过商圈研究来做门店影响分析。
Collect, provide, maintain and ensure accuracy of demographic/market data submitted to Real Estate Manager and codify all data / information collected in the centralized system.
收集，提供，维持和确保递交准确的人口/市场数据给地产经理，同时将这些收集的数据和信息编辑到统一系统中。
Compile jointly with the New Store Development Representative the Real Estate Package, is accountable for information including traffic generators - quality and quantity, sales projection / financial projections and the recommendation on Decision Logic, for management approval.
协助汇编新门店开发代表的发展建议书，负责信息收集包括交通聚客点-质量和量，提供营业额预估/财务分析，决策逻辑给管理层审批。
Introduce brand extension opportunities in the new sites to optimize sales potential as appropriate and aligned with company’s business plan.
符合公司的发展规划，在新的点位引进延伸品牌机会，优化销售潜力。
Assess market trend and market potential and make recommendations on closing, relocation, reinvestment / reimaging of existing restaurants.
评估市场发展趋势和市场潜力，从而提出建议是否关闭，搬迁，重新投资/重新装修现有餐厅。
Make recommendations on TAS projects, manage the outside consultants and ensure the learnings are channeled back to the team.
在TAS项目上提出建议，管理外部顾问，并确保将所学的内容反馈给内部团队。
Financial Management
财务管理
Assess sales potential and impact of each potential trade area and pipeline.
为每个潜力商圈和机会点进行评估销售潜力和门店影响分析。
Provide accurate sales projections based on known facts about the site e.g. traffic generators, pedestrian counts, etc.
根据已知数据和实际情况来提供准备的销售预估，例如交通聚客点，客流量等。
Provide assessment of the fair market rental of the subject trade area / pipeline and make recommendation on Lease vs. Purchase, the rental / purchase price level.
分析未知商圈/机会点的合理市场租金，提出建议是租赁还是购买，及租赁/购买价格基准。
Assess seating size required based on the sales potential assessed.
根据预估的销售潜力来评估所需的座位数。
Business Relationships
工作关系
Build good relationships with Government Bureaus, outside consultants or other organizations / persons in relation to identifying / assessing current and future development opportunities for McDonald’s.
与政府部门，及与麦当劳未来发展有关外部顾问及其他组织/个人建立良好的关系。
Cultivate and promote open working relationships with other McDonald's departments.
培养和促进与麦当劳各部门的工作关系。
公司介绍
麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球100多个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。
1955年，世界上第一家麦当劳餐厅由创始人雷·克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。
从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已超过1300家，拥有员工70000多名。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。
1955年，世界上第一家麦当劳餐厅由创始人雷·克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。
从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已超过1300家，拥有员工70000多名。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。