宁波招聘

As an Online Channel Marketing Manager, you will be blazing trails at a fast growing company, helping to build one of America’s strongest online brands dedicated to helping small businesses (SMBs) acquire and retain customers. You will help build bridges: between small businesses and their local markets, and between our suite of marketing solutions and our potential and current customers.

Responsibilities:
? Manage current channels of sale to drive leads and optimize budget against ROI, CPA and revenue goals.
? Daily, hands-on implementation/campaign management or outside agency management of white hat SEO methods and PPC campaigns, Google Adwords, Bing Ads etc.
? Research/develop keywords, create and test ad copy, bid management of PPC campaigns.
? Analyze SEO and PPC campaign data and optimize accordingly utilizing tracking and analytics solutions to deliver maximum return.
? Build business cases and models to aggressively explore and test new go-to-market channels to generate B2B leads.
? Build strong relationships with sales to support and influence short and long term initiatives and growth.
? Develop our content marketing and social media strategies and plans. Execute against those plans to drive leads and customer retention.
? Track budgeted spend and report on activities and results to sr management.
? Work with internal product and financial teams to develop reporting, methods, tools, and data which aid in tracking results and drive sales velocity. Must be comfortable with sorting through and analyzing large data sets to problem solve and grow the business.
? Collaborate with Creative and User Experience teams to develop creative assets and collateral such as new landing pages and the optimization of existing landing pages.
? Work closely with Corp Comm on SEO strategies and tactics such as content creation and link building to improve reputation management, launch new products etc.
? Keep abreast of the latest SEO, SEM and digital marketing industry information, trends and opportunities.
Qualifications:

? Experience writing persuasive search friendly content to drive traffic.
? Strong knowledge of search engine algorithms and ranking strategies for Google.
? Landing page conversion optimization (A/B testing, multivariate testing and offer testing background).
? Working knowledge of web analytic and bid-management tools such as Kenshoo, Marin software, SiteCatalyst, Google Analytics etc.
? Direct marketing experience with online display advertising, content marketing, social/community marketing, affiliate Marketing, Email, Web site Analytics and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA).
? Ability to work in a fast paced environment on multiple projects with varying deadlines
? Strong quantitative thinker with the ability to build and interpret models.
? Ability to work in a fast paced environment on multiple projects to satisfy high level business objectives.
? Ability and desire to take charge of projects to drive business results.
? Strong verbal and written communication skills.
? Strong organizational skills.
? Ability to build relationships and influence cross-functionally in order to get things done.
? Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.) -- strong proficiency with Excel a plus.
? 3+ years’ experience optimizing SEO campaigns through white hat methods.
? 3+ years successfully creating and managing paid search campaigns on engines like Google and Yahoo.
? Experience managing and online agency in SEO and SEM initiatives is a plus.
? Bachelor’s degree required.
? B2B marketing a strong plus.
? Experience marketing to small businesses is a plus.

常州康卫是由十多位留美博士与深悉国内外市场的营销精英创建的高科技生物医药跨国公司，成立于2010年，位于常州新北区科技园区。公司拥有数项世界领先的自主知识产权与极具市场潜力的成熟产品。主要业务领域包括：生命科学、研发外包、临床诊断试剂与设备、分子成像与治疗、药物控制释放与靶向药物、新药与生物材料等的研发、生产与销售。目前在中国长三角成立了研发、生产与销售基地，营销网络覆盖了美洲、亚洲、欧洲等多个国家。公司同时还致力于推动中国与欧美等国生物医药领域的交流与合作， 帮助中国中小企业打造世界品牌，进军世界市场。

主要业务领域：
技术服务
   有机合成服务
   蛋白表达服务
   多肽定制服务
   抗体定制服务
   生物耦联服务
   免疫平台服务（WB,ELISA, Immunoprecipitation,Immunohistochemistry）
产品
   抗体
   蛋白
   抑制剂
   多肽（药物肽，美容肽）
   试剂盒

公司网址：http://www.kangbeibio.com