宁波招聘

Purpose of the Job：
- To initiate and drive new product launch process to establish and consolidate brand leadership position in the market.
- To recommend RSP and ASP after analysing the market, competitor, consumer and margin competitiveness.
- To promote aggressively company icon products with high margin/high revenues/strategic impact.
- To work with Training Department on all training materials to make sure all product USPs are strategically in line with company long term goals.


Requirements：

Education

√ Optometrist Education
√ Some marketing or business management education will be a plus.

Work Experience

√ Having 3 years in optical industry or related one
√ Having Marketing experience or product development field

Specific Knowledge/Skills

√ Customer service must be top of mind
√ Strong English communication skills are mandatory
√ Some experience in project management would be very beneficial for New product planning cycle.





Main tasks：

√ To ANALYZE competitive situation; RECOMMEND product portfolio strategy (for ZEISS, SOLA and AO) and pricing strategy (including RSP and ASP) for mainland China. And at the same time, to work out product portfolio to cater to channel strategy and key account strategy.
- Improve and update on Dream portfolio along with new market trend for mainland China.
- Develop ICM to fill the product gaps.
- To feedback global team on local consumer needs and new competitive initiatives.

√ To LEAD new product launches (be the project leader) with all related departments: Trade-marketing, Finance, Training, Sales, Supply Chain, IT, QC, G5 and etc. To make sure product launch on time and deliver major launch KPIs.
- Including Product Naming/portfolio map out
- Naming Registration
- Pricing Confirmation (make sure pricing strategy and GM in line with ZEISS guideline)
- Coordinate Training Materials Development (confirm key selling proposition and sales talk)
- Coordinate with sales tool development including demo tool, sales literatures and etc.
- Initiate launch plan with trade-marketing team
- Make sure all related departments are ready for the launch preparation.

√ To INITIAVE KOL events. To work with Training Department to organize regular events with KOLs for Junior Lens and Progressive lens.
- KOL includes key hospital doctors, B2B magazine editors, key ECPs and key optical associations like APPO, Optical fairs and etch.

√ To DEVELOP press release and product advertorial together with PR agencies and training department.

√ To UPDATE and INITIATE product and pricing catalogue with Trade marketing department on quarterly basis to make sure all product information and pricing information is up-to-date.

卡尔蔡司光学是视光学界的领导者，向客户提供多层次的先进技术和全系列的镜片产品。公司依托ZEISS、SOLA和AO品牌所建立的良好形象，得到业界及消费者高度尊重与信赖。
    卡尔蔡司集团于1846年由具有远见卓识的卡尔.蔡司先生创建，它是全球视光学和光电子工业领域最主要的跨国公司之一,总部设在德Oberkochen。 德国物理学家恩斯特.阿贝博士是镜片设计的重要参数----- 阿贝数的发明人，同时也是当今世界光学泰斗、卡尔蔡司公司创始人之一。 阿贝数的伟大发明至今仍在镜片行业有着深原的影响，而拥有160多年身后历史的卡尔蔡司集团拥有个6个独立的事业部，它们包括显微镜、医学器材、光学眼镜、光电子设备、半导体以及工业测量仪等。集团在生物制药技术、医学技术及光学电子产品系统解决方案这三个策略市场上均三处于国际市场领先地位。
    卡尔蔡司光学国际是集团的事业部之一。在世界主要市场都占据了主导地位，向客户提供多层次的先进技术和全系列的产品，品 牌形象深受业界及消费者高度尊重与信赖。
    卡尔蔡司光学（广州）有限公司是卡尔蔡司光学在中国的子公司。公司业务以销售为主导，为大中华区（包括： 大陆、香港、澳门及台湾）的消费和提供品质卓越的眼睛镜片及优质服务。公司融合蔡司集团多年的国际管理经验和中国文化，关注员工身心健康及职业发展，提供共同快速成长的平台。我们期待责任感强、工作态度主动积极、有团队精神的人士，加入我们一起创造一个令人振奋和辉煌的未来。

企业历史
― 1846年蔡司于德国创立.
― 1925年爱因斯坦回信称赞蔡司镜片研磨的精度；
― 1936年 蔡司率先发明防反光镜片镀膜技术，并获世界专利；
― 1969年阿波罗11号船登月小艇使用蔡司镜头摄影；
― 1983年蔡司推出渐进镜片并获多国专利；
― 1996年成为欧洲光学产品第一批通过ISO9001质量认证的厂商；
― 2002年采用了蔡司镜头的SONY数码相机、摄像机推出市场；
― 2005年采用了蔡司镜头的NOKIA手机面世。

企业价值观
改革创新； 以客户为导向；责任心；尊重、正值；卓越
― 员工：关注员工发展，尊重、信任员工，创造发展空间。
― 客户：满怀热忱，满足和超越客户期望。
― 本地化的执行、全球化的思维：融合文化、职能、地域差异，追求共同目标。
― 责任感：勇于承担责任和义务
― 卓有成效：信守承诺，做到我们所承诺的。
― 决策：基于数据、经验及常识，谨慎、果断地决策，同时认识到不是每个决策都必然正确。

卡尔蔡司光学优视力网站：http://better-vision.zeiss.com.cn/