宁波 [切换城市] 宁波招聘宁波市场/营销招聘宁波市场/营销/拓展经理招聘

Area Development Mangaer区域店铺开发经理(成都)

博马努瓦服饰商贸(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2014-02-21
  • 工作地点:成都
  • 招聘人数:若干
  • 工作经验:五年以上
  • 学历要求:大专
  • 职位月薪:面议
  • 职位类别:选址拓展/新店开发  市场/营销/拓展经理

职位描述

工作职责:
1. Benchmark
Based on the opening strategy of the Company (in terms of number of stores and size), the Area Development Manager is involved in the evaluation of the potential areas for the new branch and partner stores.

The Area Development Manager should develop a highly precise knowledge of his/her assigned territory (through benchmark), i.e. average rent price, competitors’ location, customers flow, catchment population, and etc.
o Continuously investigate the business districts and collect information in his/her assigned territory in order to understand the local market, its evolution and the way it may affect the store opening plan,
o Support the yearly national development planning.
If he/she detects a new interesting location, he/she should alert the real estate director in order to support the growth of the Company.
2. New distribution locations/partners development
Branch Stores
While maintaining a significant market monitoring, the Area Development Manager is responsible for detecting new locations for the branch stores, in order to support the Company development strategy.
In his/her allocated area, he/she should develop and maintain strong relationships with the local developers and real estate agents.
After having collected information about the area, he/she should select the most suitable locations for the branch stores according to the Company requirements, in terms of location, store size…
During this process, ADM should closely works with the Sales and Concept departments in order to check customers flow tests, TO estimation and construction feasibility inspections.
The Area Development Manager prepares the Store Application material to be validated by the Real Estate Director.
Once it is approved, the ADM should manage the contract signing process with the landlords or the real estate agencies, and in close cooperation with the Legal Department, Concept Department and Financial Department.
Based on the Company objectives, the Area Partner Manager is responsible for developing the partner network in order to support the development plan of the Company.
Partner Stores:
This includes:
o The research for new potential partners in the assigned territory (by using the available channels and resources),
o Selling the organization and the benefits of our company and partners system to the prospective partners,
o Presenting the case for partnering to senior management. In case of validation, he/she is in charge of the preparation of the material for the partner application, to be validated by the National Partner & Sales Manager before sending out.
o Managing the process of achieving sign-off, both within the Company and the partner.
o Working out the partner’s development plan (give suggestion according to previous benchmark study to find good store location),
o Assisting & coordinating the preparation of the store opening (with the cooperation of the concept and finance departments about construction and payment issues).
3. Branch Store opening preparation & Follow-up
Acting as the main contact of the developers and real estate agencies, the Area Development Manager supports the Concept & Sales department throughout the store preparation and opening steps.
o Inform the Concept Department about the valid date to begin the construction,
o Coordinate the relationship between the real estate agencies / landlord and the HQ departments if it is necessary.
After the store opening, the Area Development Manager should follow-up the sales performance.
In case of bad results, he/she should detect the reasons: if it happens that they are linked with the store location, he/she should ensure that the same mistakes won’t be repeated in the future.
He/She should follow-up the issues such as contract renewal, store closing, change of location, etc.
4. Partners Relationship
The Area Development Manager is responsible for the partner relationships and satisfaction in the field of real estate, in assigned province: he/she is the primary point of contact within the Company for dealings with and enquiries from the partners in the field of real estate.
In case of any problem, any conflict, the Area Development Manager manages it and should solve it. If no solution can be found, he/she should alert the Real Estate Director.
5. Marketing Maintenance
The Area Development Manager is responsible for overall marketing channels relationships and satisfaction in assigned territory: he/she is the primary point of contact within the Company for dealings with and enquiries from the landlords and/or real estate agencies.
This implies:
o Coordination of the involvement of company personnel, including support, service and management resources, in order to meet their expectations.
o Ensuring landlords and/or real estate agencies compliance with agreements.
In case of any problem, any conflict, the Area Development Manager manages it and tries to solve it. If no solution can be found, he/she should alert the Real Estate Director.

公司介绍

Cache-Cache is one of the six female fashion brands of Beaumanoir Group in France. In 1985, Cache-Cache was established in Saint Malo, one of the most beautiful and oldest coast cities in west France. During 10 years, the network of Cache-Cache French grew from 1 to 460.

Cache-Cache started the global development since 2005. Shanghai, China is the first city in which Cache-Cache opened its first international shop. Later, Cache-Cache launched in Saudi Arabia, Poland, United Arab Emirates, Italy, Turkey, Belgium, Spain, Greece and Romania.

Nowadays, Cache-Cache has over 500 shops in China, the whole Beaumanoir Group opened over 2700 shops all around the world, and these figures are increasing rapidly both in the past years and the future. We have grown an international, promising, fashion, affordable female garments brand, for those women who are feminine, adventurous, sparkling, moody, not fashion victims. Cache-Cache will bring more and more highly expected products and service to the ones who enjoy life just like us.

Cache-Cache是法国博马努瓦集团旗下的六个服装品牌之一。1985年,Cache-Cache诞生于法国西海岸最美也是最悠久的城市之一——圣马罗。10年中,Cache-Cache在法国从1家门店逐渐成长为460家。

2005年起,Cache-Cache开启它全球发展的征程,中国上海是Cache-Cache开始其全球发展的第一个扎营地,很快地Cache-Cache又陆续在沙特阿拉伯、波兰、阿拉伯联合酋长国、意大利、土耳其、比利时、西班牙、希腊和罗马尼亚开店。

现如今,Cache-Cache已经在中国拥有500多家店,整个博马努瓦集团在全球拥有超过2700家门店,而这些数字正以瞬息万变的速度增长——无论是过去、现在,还是将来。Cache-Cache正在逐步发展成为一个国际化的、前景可观的平价时装品牌,倾力为很女人的、敢于冒险的、闪闪发光的、兴许多变的、不是时尚受害者的女性打造她们需要的产品与服务。热爱生活、享受生活的人,请期待和Cache-Cache的更多亲密接触吧!

Our Group: Beaumanoir博马努瓦
Retailing and distribution have been in our blood since the creation of Vetimod in 1981. Today, through its brands, Cache-Cache, Patrice Bréal, Scottage, Bonobo,Morgan and Lacity, the Group reaches 50,000 customers a day. We adapt to fashion trends in real-time thanks to our testing and market intelligence tools. We improve our sales and customer satisfaction levels season after season.

Market studies, research and development, international consulting…, the consulting division "Circuit Court Conseil" provides our affiliated brand managers and company directors with studies and trade expertise.

Our logistics expertise was rewarded in 2009 with the "King of the supply chain" award, presented to C-Log, our logistics subsidiary. From its 4 nationally-based warehouses, including two in Brittany, C-Log delivers over 300,000 articles a day for the Beaumanoir brands and also deals with all the logistics for Eden Park and the Pronuptia Group. For 2 years C-Log has been preparing the package process for online sales. A "B to C" activity in full boom, managed by the new subsidiary Korben, which is responsible for E-Business.

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