Product Marketing Manager
博马努瓦服饰商贸（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2012-08-23
- 工作地点：上海-长宁区
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：产品/品牌经理 服装/纺织设计
职位描述
The Product Marketing Manager belongs to the Purchasing department and reports to the Product Chain Director.
This Department aims at building an attractive collection for each season in order to reach the Turnover and the Margin objectives.
Mission
Under the responsibility of the Product Chain Director, the Product Marketing Manager defines the optimum assortment strategy, based on research and market understanding, in order to meet financial goal, optimize and drive business opportunities. He/she continuously conducts product study&research through the seasons.
He/she acts as the privileged link between Purchasing team and PA to ensure assortment goals and objectives are met. He/she provides advice, assistance and support to the Purchasing team.
Key Duties & Activities
The Product Marketing Manager develops Marketing Product Strategy and forecast for products based on his/her research, market understanding and product analysis.
He/she is always looking for new and pertinent levers that will optimize the turnover.
1. Assortment construction & optimization/adaptation to our Network
Through market research/study (market needs, benchmark, survey...) and product analysis (quantity, market share, price...) the Product Marketing Manager build the adequate assortment plan to maximize the target objectives and turnover.
Product Marketing Manager also has to adapt the assortment to the specificities of our network, depending on;
- Network; online or offline,
- Store's size; space opportunities to maximize store performance,
- Store localization (North/South) needs, which are different in terms of;
? Customer profile (size, needs, taste, buying power),
? Seasonality,
? Climate.
According to these criteria, he/she develops and maintains the assortment plan (key items, color, and structure of the themes), translating the assortment strategy into plans that project the inventory required (quantity, prices, product offer...) and meet financial goals.
He/she provides advices and strong support to the purchasing team in order to develop the best product offer and optimize the impact of the collection.
2. Product analysis
To propose an adequate assortment plan, make the right decision and advice the purchasing team the Product Marketing Manager will have to conduct strong product analysis. He/she will work closely wit PA to analyze product's key indicators throughout the season such as;
- Life curve of products
- Rhythm of the collection
- Market share
- Prices
- Key items
These previous products's key indicators analysis allowed him/her to go further to;
- Provide the appropriate pre-season product analysis for the assortment definition,
- Analyze performance in season, make recommendations to reach our target objectives,
- Analyze post season results to improve our product strategy,
- Think on product's launch period through season and period,
- Understand product's life curves.
His/her analyze and knowledge makes him/her; understand how to drive the business; a referent for useful advices to help the purchasing team providing the most suitable offer throughout the season.
3. Market Research
In order to advice the purchasing team on the assortment plan, part of the Product Marketing Manager position is to conduct market study/research.
He/she builds his/her market's knowledge by analyzing;
- Key competitors/Benchmark (even per province)
- Assortment (color, themes, size...)
- Color & Structure of the themes
- Quantity/Volume
- Prices
- Display
- Customer profile/needs
He/she is continuously looking for market key's information which makes him/her perfectly knows the environment and its evolution. He acts as the market's referent for the purchasing team.
This Department aims at building an attractive collection for each season in order to reach the Turnover and the Margin objectives.
Mission
Under the responsibility of the Product Chain Director, the Product Marketing Manager defines the optimum assortment strategy, based on research and market understanding, in order to meet financial goal, optimize and drive business opportunities. He/she continuously conducts product study&research through the seasons.
He/she acts as the privileged link between Purchasing team and PA to ensure assortment goals and objectives are met. He/she provides advice, assistance and support to the Purchasing team.
Key Duties & Activities
The Product Marketing Manager develops Marketing Product Strategy and forecast for products based on his/her research, market understanding and product analysis.
He/she is always looking for new and pertinent levers that will optimize the turnover.
1. Assortment construction & optimization/adaptation to our Network
Through market research/study (market needs, benchmark, survey...) and product analysis (quantity, market share, price...) the Product Marketing Manager build the adequate assortment plan to maximize the target objectives and turnover.
Product Marketing Manager also has to adapt the assortment to the specificities of our network, depending on;
- Network; online or offline,
- Store's size; space opportunities to maximize store performance,
- Store localization (North/South) needs, which are different in terms of;
? Customer profile (size, needs, taste, buying power),
? Seasonality,
? Climate.
According to these criteria, he/she develops and maintains the assortment plan (key items, color, and structure of the themes), translating the assortment strategy into plans that project the inventory required (quantity, prices, product offer...) and meet financial goals.
He/she provides advices and strong support to the purchasing team in order to develop the best product offer and optimize the impact of the collection.
2. Product analysis
To propose an adequate assortment plan, make the right decision and advice the purchasing team the Product Marketing Manager will have to conduct strong product analysis. He/she will work closely wit PA to analyze product's key indicators throughout the season such as;
- Life curve of products
- Rhythm of the collection
- Market share
- Prices
- Key items
These previous products's key indicators analysis allowed him/her to go further to;
- Provide the appropriate pre-season product analysis for the assortment definition,
- Analyze performance in season, make recommendations to reach our target objectives,
- Analyze post season results to improve our product strategy,
- Think on product's launch period through season and period,
- Understand product's life curves.
His/her analyze and knowledge makes him/her; understand how to drive the business; a referent for useful advices to help the purchasing team providing the most suitable offer throughout the season.
3. Market Research
In order to advice the purchasing team on the assortment plan, part of the Product Marketing Manager position is to conduct market study/research.
He/she builds his/her market's knowledge by analyzing;
- Key competitors/Benchmark (even per province)
- Assortment (color, themes, size...)
- Color & Structure of the themes
- Quantity/Volume
- Prices
- Display
- Customer profile/needs
He/she is continuously looking for market key's information which makes him/her perfectly knows the environment and its evolution. He acts as the market's referent for the purchasing team.
公司介绍
Cache-Cache is one of the six female fashion brands of Beaumanoir Group in France. In 1985, Cache-Cache was established in Saint Malo, one of the most beautiful and oldest coast cities in west France. During 10 years, the network of Cache-Cache French grew from 1 to 460.
Cache-Cache started the global development since 2005. Shanghai, China is the first city in which Cache-Cache opened its first international shop. Later, Cache-Cache launched in Saudi Arabia, Poland, United Arab Emirates, Italy, Turkey, Belgium, Spain, Greece and Romania.
Nowadays, Cache-Cache has over 500 shops in China, the whole Beaumanoir Group opened over 2700 shops all around the world, and these figures are increasing rapidly both in the past years and the future. We have grown an international, promising, fashion, affordable female garments brand, for those women who are feminine, adventurous, sparkling, moody, not fashion victims. Cache-Cache will bring more and more highly expected products and service to the ones who enjoy life just like us.
Cache-Cache是法国博马努瓦集团旗下的六个服装品牌之一。1985年，Cache-Cache诞生于法国西海岸最美也是最悠久的城市之一——圣马罗。10年中，Cache-Cache在法国从1家门店逐渐成长为460家。
2005年起，Cache-Cache开启它全球发展的征程，中国上海是Cache-Cache开始其全球发展的第一个扎营地，很快地Cache-Cache又陆续在沙特阿拉伯、波兰、阿拉伯联合酋长国、意大利、土耳其、比利时、西班牙、希腊和罗马尼亚开店。
现如今，Cache-Cache已经在中国拥有500多家店，整个博马努瓦集团在全球拥有超过2700家门店，而这些数字正以瞬息万变的速度增长——无论是过去、现在，还是将来。Cache-Cache正在逐步发展成为一个国际化的、前景可观的平价时装品牌，倾力为很女人的、敢于冒险的、闪闪发光的、兴许多变的、不是时尚受害者的女性打造她们需要的产品与服务。热爱生活、享受生活的人，请期待和Cache-Cache的更多亲密接触吧！
Our Group: Beaumanoir博马努瓦
Retailing and distribution have been in our blood since the creation of Vetimod in 1981. Today, through its brands, Cache-Cache, Patrice Bréal, Scottage, Bonobo,Morgan and Lacity, the Group reaches 50,000 customers a day. We adapt to fashion trends in real-time thanks to our testing and market intelligence tools. We improve our sales and customer satisfaction levels season after season.
Market studies, research and development, international consulting…, the consulting division "Circuit Court Conseil" provides our affiliated brand managers and company directors with studies and trade expertise.
Our logistics expertise was rewarded in 2009 with the "King of the supply chain" award, presented to C-Log, our logistics subsidiary. From its 4 nationally-based warehouses, including two in Brittany, C-Log delivers over 300,000 articles a day for the Beaumanoir brands and also deals with all the logistics for Eden Park and the Pronuptia Group. For 2 years C-Log has been preparing the package process for online sales. A "B to C" activity in full boom, managed by the new subsidiary Korben, which is responsible for E-Business.
Cache-Cache started the global development since 2005. Shanghai, China is the first city in which Cache-Cache opened its first international shop. Later, Cache-Cache launched in Saudi Arabia, Poland, United Arab Emirates, Italy, Turkey, Belgium, Spain, Greece and Romania.
Nowadays, Cache-Cache has over 500 shops in China, the whole Beaumanoir Group opened over 2700 shops all around the world, and these figures are increasing rapidly both in the past years and the future. We have grown an international, promising, fashion, affordable female garments brand, for those women who are feminine, adventurous, sparkling, moody, not fashion victims. Cache-Cache will bring more and more highly expected products and service to the ones who enjoy life just like us.
Cache-Cache是法国博马努瓦集团旗下的六个服装品牌之一。1985年，Cache-Cache诞生于法国西海岸最美也是最悠久的城市之一——圣马罗。10年中，Cache-Cache在法国从1家门店逐渐成长为460家。
2005年起，Cache-Cache开启它全球发展的征程，中国上海是Cache-Cache开始其全球发展的第一个扎营地，很快地Cache-Cache又陆续在沙特阿拉伯、波兰、阿拉伯联合酋长国、意大利、土耳其、比利时、西班牙、希腊和罗马尼亚开店。
现如今，Cache-Cache已经在中国拥有500多家店，整个博马努瓦集团在全球拥有超过2700家门店，而这些数字正以瞬息万变的速度增长——无论是过去、现在，还是将来。Cache-Cache正在逐步发展成为一个国际化的、前景可观的平价时装品牌，倾力为很女人的、敢于冒险的、闪闪发光的、兴许多变的、不是时尚受害者的女性打造她们需要的产品与服务。热爱生活、享受生活的人，请期待和Cache-Cache的更多亲密接触吧！
Our Group: Beaumanoir博马努瓦
Retailing and distribution have been in our blood since the creation of Vetimod in 1981. Today, through its brands, Cache-Cache, Patrice Bréal, Scottage, Bonobo,Morgan and Lacity, the Group reaches 50,000 customers a day. We adapt to fashion trends in real-time thanks to our testing and market intelligence tools. We improve our sales and customer satisfaction levels season after season.
Market studies, research and development, international consulting…, the consulting division "Circuit Court Conseil" provides our affiliated brand managers and company directors with studies and trade expertise.
Our logistics expertise was rewarded in 2009 with the "King of the supply chain" award, presented to C-Log, our logistics subsidiary. From its 4 nationally-based warehouses, including two in Brittany, C-Log delivers over 300,000 articles a day for the Beaumanoir brands and also deals with all the logistics for Eden Park and the Pronuptia Group. For 2 years C-Log has been preparing the package process for online sales. A "B to C" activity in full boom, managed by the new subsidiary Korben, which is responsible for E-Business.
联系方式
- 公司网站：http://www.cache-cache.cn/
- 联系人：Lily MIN