宁波招聘

CSG Marketing Manager


JOB SUMMARY
Overall responsibility to drive marketing strategy and execution in China for the assigned CSG brands (Cannondale and GT)

Development and execution of annual marketing plans
1. Define annual marketing objectives by brand based on business objectives
2. Formulate a focused marketing plan to achieve our objectives
3. Execute plan & track performance
4. Assess results, adjust and improve.

P.R/Media representation
1. To manage and develop CSG media representation, focusing on positioning the brands as the industry leader in performance, quality and innovation.
2. To build existing press relations, whilst seeking new opportunities to expand consumer and Marketing awareness through all media channels.

Retail
1. Working directly with PMD, the country sales force and key dealers to implement and drive retail oriented marketing initiatives, from global product launches through to dealer education, promotion, events and shows.
2. Creation and execution of all appropriate in store marketing tools such as POP, catalogues, leaflets, displays etc.

Sports Marketing
1. To work in conjunction with the Sports Marketing Manager, CSG athletes and professional teams to maximize and develop CSG global sports marketing platform.

Integration
1. Integrating Sales/marketing activities direct in China. To support sales teams, at a dealer level, in the communication of global marketing strategies in view of continually growing the retailer network. the Marketing Manager has the responsibility to recommend any additional locally specific marketing programs based on superior market knowledge

Strategy
1. Participating in developing and implementing marketing strategies in China.
2. The Marketing Manager is responsible to monitor and marshal the resources to ensure that these marketing initiatives are executed excellently on a timely basis in their market

Research/ Product
1. The Marketing Manager should know exactly what our consumers need and expect: Marketing trends, statistics, and consumer knowledge.

China specific
1. The Marketing Manager will be responsible for all China marketing efforts
2. Shanghai show organizer
3. Create social Media Strategy and manage update it
4. Translate promotional materials and catalogs
5. Preparation/translation of sales collateral
6. Web site setup

JOB REQUIEMENT

1. Good communication skills in English, written and verbal
2. Native Chinese language skills (especially written for blogs)
3. Microsoft Office
4. Bike knowledge preferred
5. Ability to travel outside of China
6. Flexible
7. Can do never give up attitude
8. University graduate
9. Strong Web/Social media experience
10. Bike passion, experience in similar role for outdoors sport company in China

Interested parties please send your full resume both in English and Chinese with expected salary to sh.hr@dorelchina.com

Please indicate the position you apply for in the email subject.

Millions enjoy Dorel Industries products daily. Our juvenile and bicycle brands are recognized globally by consumers for safety, comfort, innovation and fun. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Maxi-Cosi, Bébé Confort, Tiny Love and regional brands Cosco and Infanti in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.6 billion and employs 6,300 people in facilities located in twenty-four countries worldwide.
The Company operates three distinct business segments. Each consists of several operating divisions or subsidiaries.
- Juvenile
- Recreational/Leisure
- Home Furnishings
Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. A high level of customer satisfaction has been achieved through the location of permanent Dorel teams in close proximity to certain major accounts. Dorel maximizes cross-selling, cross-marketing, procurement and other complementary business opportunities. The Company also has over 260 employees in China, with offices in Shanghai, Kunshan, Shenzhen, Dongguan, and Xiamen, offering its divisions and customers a variety of services including quality assurance, supply certification, sourcing of materials, an uninterrupted flow of products and freight forwarding.