宁波招聘

某美资检测仪器行业（B2B and B2C)
行业内排名第一
工作地点上海

Position Summary: The Marketing Specialist, China is the primary liaison with key internal and external customers, such as the segment teams, advertising agencies, print production, and others; to manage and execute projects to create awareness and lead generation content.

Proposes and manages communications strategies to support existing and new products, services, and market segments. The Marketing Specialist coordinates all aspects of the communications mix, including but not limited to: print advertising, collateral creation, online materials, webinars, trade shows, social media, and etc. He/She collaborates with both in-house and external resources to design, and implement awareness and lead generation programs. Also provides proactive consultative Marketing Communications planning and support to Sales, Support and Product Management groups.
Reports To: Marketing Manager, ASP
Location: Shanghai, China
Core Responsibilities and Accountabilities:
The Organization and Team Work
Learn, understand and live the Datacolor Core Values of Customer Focus, Execution, Ownership, Team Work, Learning, and Passion
Work close with sales team for both industrial and consumer business

Strategy and Planning
Work close with the Marketing Manager, ASP to plan, coordinate, execute and monitor marketing campaigns and activities with cross-functional teams to enhance corporate/service/product image

Marketing Communications
Become knowledgeable about features, benefits, and the use of Datacolor products in global markets and supply chains including textile, apparel, automotive, plastics and others
Drive and lead internet marketing initiatives
Plan and drive the creation of media releases and articles

Event Management
Manage event facilities, logistics, and paperwork
Provide marketing support in areas including but not limited to advertising, media copywriting, gift items, marketing collaterals, publication materials and marketing analysis
Work with third-party service providers in advertising, promotions and events management
Oversee exhibit floor, coordinate press rooms, speaker rooms and all affiliate meeting rooms
Oversee successful production and printing of program guides, banners, signage and all on-site material.
Coordinate with sales team on all exhibit / sponsor arrangements
Creation of all conference material for inclusion in direct mail, web-page, advertising and publicity materials




Partner & Affiliate Marketing
Develop and maintain the relationship with the photographers / evangelists
Coordinate with the local distributor and internal team for the sales and marketing activities (including e-mail, Direct Mail, Advertising, and Online campaigns)
Manage the marketing aspects of Affiliate relationships with Communities, Forums, Associations, and other ecosystem partners
Prepares and manages content feeds to online partners


Marketing Tools
Uses SalesForce.com effectively. Enter and maintain campaign activities, import leads when applicable. Be able to effectively use the SFDC report writer. Intimately understand how the Lead Management process works
Learn, understand and be able to own using our e-Mail tool, webinar technology, and basic web analytics applications
Required Skills & Experience:
Bachelor degree in a business related field
4 years of relevant marketing or photography industry experience preferred
Computer literate including SalesForce.com, Microsoft Office; Marketing Automation or Web Analytics a plus
With solid experience in organizing trade shows & events
Very strong communication and writing skills
Fluency in Written & Spoken English, other language(s) are a plus
Must be open to learning, passionate about taking ownership and executing, able to work independently, yet a strong team player with a "can do" attitude
The Marketing Specialist needs the ability to generate credibility, trust and respect throughout the company
Candidates must be able to manage multiple projects across multiple geographies, and able to travel overnight for multiple days as required

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