宁波招聘

Responsibilities:
? Develop local digital marketing strategy and programs, aligned with business unit objectives, working together with local APAC team
? Identify both short and long term approaches and digital initiatives for key customer segments and business units, which will grow customer acquisition, retention and cross sell
? In conjunction with marketing resources, aggregate content from within the PKI business to generate APAC newsletters on a regular basis
? Develop and manage contents for PKI website for LST, collect and translate news, events, feature stories happening in APAC and submit them to PKI Connect and PKI websites
? Perform statistical analysis and reporting for the eMarketing campaigns and websites. Identify, track, and optimize metrics and reporting for programs and campaigns executed; present metrics to marketing team
? Exploit wide range of digital approaches and tactics: design, web, mobile, analytics, social media, banner campaigns, email marketing, social media applications, etc.
? Coordinate translation activities, including vendor relationships, for digital activities in the region
? In partnership with CMO team, execute Support Search Engine Optimization (SEO) and Paid Search Engine advertising for LST
? Attain mastery of marketing campaign functions within Salesforce.com (CRM)
? Maintain high data quality and integrity in our CRM and other programs
? Ensure digital marketing activities are aligned with business objectives, messaging and corporate brand standards as well as follow internet best practices
? Ensure all digital marketing activities are accomplished with the goal that each will be examples of internal/external marketing best practice - differentiated, clear calls to action, intuitive and easily accessible, clear benefits, and demonstrable ROI
? Other duties as assigned

Qualifications
? Technical Skills: Solid experience in analysis and optimizing websites. Good understanding in web related technologies.
? Communication Skills: Good oral and written English required. Effectively communicates with and engages all levels of the organization verbally and in writing; translates e-marketing objectives into business terms and implications; produces clear, understandable documentation geared for all audiences. Experience communicating with senior personnel both internally and externally is necessary for success. Solution oriented and problem solver.
? Business & Organization Knowledge: Understands marketing within the life science industry. General knowledge on life science products, target segments, customer attributes and terminologies.
? Education: Bachelor's degree in business, marketing or science. An advanced degree is preferred.

PerkinElmer Instruments (Shanghai) Co.,Ltd ( US company)

PerkinElmer is a global scientific leader providing an extensive range of technology solutions and services to address the most critical issues facing humanity. From critical research and prenatal screening to environmental testing and industrial monitoring, we’re actively engaged in improving health and enhancing quality of life all around the world.
PerkinElmer’s proud history dates back to the 1930s.Our legacy of scientific advancement, operational excellence and continual expansion, from Boston to Beijing, is the foundation of our mission to improve human and environmental health.
Collaborating with customers to identify risks, discover and monitor the things that matter most—from safer drinking water to cleaner air, faster research to healthier babies—is imperative to executing our mission.
Encouraging ingenuity and exploration; integrity and generosity; and, teamwork and employee development is essential to living our mission, every day.