宁波招聘

The brand for which the candidate is being recruited to is a publicly-listed Italian fast-moving apparel conglomerate, which boasts of an annual revenue of ? 800 million in 2008 and a network of POS of 400-strong throughout Italy.
The candidate, preferably with at least 5 years of experiences in managing both the operations and back-office management of a brand in the same industry, will be appointed as Brand Manager to the JV which is to be set up between a well-known Hong Kong-based apparel group of more than 30 years of history with the said Italian conglomerate:
1. JV set-up
- the candidate will initially work under the Hong Kong-based holding group until the JV will be in full force of operations with legal status in China, reporting directly to the group’s China CEO and GM
- a financial and administrative team will back up the BM during the establishment of the JV and eventually depending on situation and involvement needed, the BM might be nominated to sit in the Board of Directors of the newly set venture
2. P&L and business development responsibility
- the BM will be the P&L holder following the business plan set and agreed on by the two parties of JV
- as such, he / she is expected to deliver the top-line results at least in Year 1 and Year 2 based on the said P&L, with strict adherence to the cost structure specified in the plan in order to reach the expected profitability
- the P&L will however be subject to fine-tuning upon the opening of the first few POS, to be discussed thoroughly and agreed upon by the two parties of the JV
- the candidate preferably should have had experiences in business development, although not as a mandate. The Chinese side of the JV has an in-house BD team that will be actively involved in negotiation with landlords / shopping malls of targeted locations, but the BM is expected to exercise sensible judgments in the decision of openings and if necessary partakes of the negotiations of all related contractual terms and conditions as well as to make recommendations in the choice of locations, which subsequently will form the core part of opening strategies of the brand
- in the first two years mainly flagships will be built, with the 3rd and 4th year geared towards more DS and franchisees openings
- The BM will oversee the application of pertinent business / retail licenses that are indispensable for store openings
3. Establishment of back office
- the BM will be expected to recruit, train and at the end establish the whole back-office, which should comprise as minimum 2 buyers, a VM Executive, Marketing Executive, and Sales Operations Executive, HR Executive, and Financial controller in Year 1
- as Head of the office the BM will orchestrate the activities of all departments towards a common goal, i.e., the successful launch of the brand in China and profitability. In other words, the BM is empowered to run the office in such manners deemed conducive to the success of the business, although prior approvals should be sought with the CEO and GM
- the HR development plan specified in the business plan implies the BM may eventually lead a team of around 30 people in Year 4 - 5
4. OTB of Year 1 / 2 – buying strategies and product development
- it is preferred that the BM had experiences in OTB preparation and analysis as he / she is expected to travel to Italy with the merchandising team to conduct and approve the buy at least twice a year, especially in Year 1 and 2
- the first OTB has already been determined and from the second buy onwards the BM will be responsible for setting the budget, sell-thru rate and discount policy in deriving the main principles and strategies of the buy. The structure of product, that is, weight between different categories and sizing should be closely followed so as to help optimizing sales opportunities
- the brand will carry in the first two years mainly women’s wear (casul and formal) idem men’s wear and accessoreis
- the JV’s prime goal is to successfully implant the brand in China and hence the Italian side will be extremely responsive to comments on adjustments – both in terms of product styles and structure – originating from the JV. The BM will be expected to lead the merchandising team in securing the optimum sizes and styles of products to adapt the product line to the Chinese market
- the Italian conglomerate has a sizeable sourcing team based in Shanghai, which could be another point of liaison in the future for product development
5. Retail Operations
- it is indispensable that the candidate should have extensive experiences in retail operations, ranging from inventory management (including stock re-allocations among stores), set-up of retail processes, discount policy, training and management of POS staff (including commission and incentive policies as well as setting of KPI in evaluating staff to make sure the team is constantly in optimal state), and any other aspects that are conducive to the success of retail operations
- store design and visual merchandising codes will be based on Italian side’s input, and the BM should work closely with VM department to make sure that the requirements and standards set by Italy are executed loyally in the first year
- according to the specific needs of China, after the 1st year, the BM could start making recommendations as regards store layout and VM codes to adapt, and if such specific requirements are deemed necessary whether in improving sales, or reduction of costs (the prospect of local sourcing);
6. Marketing strategies
- with marketing department the BM should propose marketing strategies (including media, billboard, internet, TVC / LED, newspaper, events, CRM and store-front materials) and oversee the execution as well as to gauge the cost-effectiveness of such activities in order to permit further formulation / improvement of strategies
- it is also desirable that the BM pushed the marketing department to garner media support in editorial exposure in the first few years of brand establishment in China
- the BM should also where the budget and human resources permit set necessary KPI through CRM systems for both the retail front and marketing department
7. Process set up and management
- while the business is expected to evolve into a more logistics driven model, from the beginning the BM is expected to familiarize him / herself with not only the fundamental building blocks such as BD, Finance and Administration, Retail Operations, Marketing, Merchandising, VM and HR, he / she will be required to focus also on logistics and IT, which eventually will play a considerable role in building market striking power and real-time communications with Italy
- as such, the BM can expect that from the beginning the Italian side will have real-time access to store performances and sales data
8. Franchising
- as mentioned in part 1, the JV will be expected to develop franchisee business after the business will have attained a considerable size, both in terms of business and distribution; the franchising team will be built from scratch and the BM will appoint a suitable personnel to oversee and coordinate all aspects concerning the franchising business, which is expected to grow to a certain level as laid out in the business plan
- the BM therefore is expected to determine the franchising policies, ranging from franchisee and locations selection criteria, time-line together with the order of openings based on agreed city choices, to logistics support, organization of OTB meetings, subsequent evaluation of validity of franchises and not least, the sustainability of business of franchisees
9. 3 – 5 year plan
- the BM will be expected to follow the business plan in the first and second year of business; however, the BM should according to the actual business situation fine-tune the business plan and obtain the approval of both parties of the JV
- submission of the first 3 year plan is expected in the 3rd quarter of 2010

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