Assistant PR & Advertising Manager
上海天拓人才服务有限公司
- 公司规模:少于50人
- 公司性质:合资(非欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2012-11-09
- 工作地点:上海-静安区
- 招聘人数:若干
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:公关经理
职位描述
Responsibilities
· Implement advertising strategies in compliance with the direction of Italian head office and regional office in Hong Kong;
· Implement and manage promotion event campaigns to maximize business potential;
· Prepare and review all media plan to ensure the plan is executed accordingly;
· Negotiate advertising agreement with all media to ensure the best rate and best position for advertising campaign and to maximize editorial coverage;
· Prepare local advertising budget and monitor expenses;
· Inspect layouts and advertising copy translated in Chinese and other promotional material for adherence to specifications;
· Monitor competitors' advertising trends & strategies in local market;
· Explore and review new advertising opportunity and report the same to head office and regional office in Hong Kong;
· Conduct market research on newly developed areas for advertising planning and report the same to head office and regional office in Hong Kong;
· Co-ordinate and execute ad-hoc and new projects including PR events assigned by Italy or Regional Office in Hong Kong;
· Any other duties as many assigned from time to time.
Competency Requirements
· Good negotiation and communication skill;
· Fluent in Chinese and English;
· Strong understanding of strategic brand building & habit changing in local advertising market
Education and Experience Requirements
· Bachelor's degree in Advertising, Marketing or Media Study preferred;
· Minimum of 4-5 years relevant working experience in advertising or media buying agency.
· Implement advertising strategies in compliance with the direction of Italian head office and regional office in Hong Kong;
· Implement and manage promotion event campaigns to maximize business potential;
· Prepare and review all media plan to ensure the plan is executed accordingly;
· Negotiate advertising agreement with all media to ensure the best rate and best position for advertising campaign and to maximize editorial coverage;
· Prepare local advertising budget and monitor expenses;
· Inspect layouts and advertising copy translated in Chinese and other promotional material for adherence to specifications;
· Monitor competitors' advertising trends & strategies in local market;
· Explore and review new advertising opportunity and report the same to head office and regional office in Hong Kong;
· Conduct market research on newly developed areas for advertising planning and report the same to head office and regional office in Hong Kong;
· Co-ordinate and execute ad-hoc and new projects including PR events assigned by Italy or Regional Office in Hong Kong;
· Any other duties as many assigned from time to time.
Competency Requirements
· Good negotiation and communication skill;
· Fluent in Chinese and English;
· Strong understanding of strategic brand building & habit changing in local advertising market
Education and Experience Requirements
· Bachelor's degree in Advertising, Marketing or Media Study preferred;
· Minimum of 4-5 years relevant working experience in advertising or media buying agency.
公司介绍
上海天拓人才服务有限公司成立于2001年.做为国内时尚业主要的人力资源机构, 我们专注于服务世界著名的一线奢侈品牌零售商(包括LVMH,历峰集团,PPR等),目前我们的业务覆盖全国:包括上海,北京,杭州,沈阳,哈尔滨,广州,南京,成都,重庆,苏州等城市。我们的团队年轻有活力,我们为品牌提供优质的服务,也为员工提供良好的学习,晋升空间.
联系方式
- 公司地址:上班地址:银河